Darrel McGlothlinGeneral Manager - Laporte America - Virginia
Donald EvansLaporte America - Pounding Mill
Guy BassoWeshoot manager - Londres
Jack Lahidjani3 Gun - Los Angeles
James Partee JrShooter Hunter - Kennesaw
Jean-Michel LaporteLaporte ceo - Biot
Jeff ALLARDSporting. Compak Sporting - Biot
Joris WeShootCommunity Manager - Villeneuve-Loubet
Kendall ReedInternational Skeet - Fort Worth
Korentin GlldLa Madeleine-de-Nonancourt
Lynne GreenFounder of Gunvana.com - Atlanta
Marcus IddonUK Sales Manager Lyalvale Express - Lichfield
Mégane BourionCommercial - Neufchâteau
Melissa HargroveSporting Clays - Clarksville
Michaud-Maulat JeanCompak et PC - Neuvy
Nicolas Derouet - PMConducteur d engins travaux publics - Montlouis-sur-Loire
Olivier GÉDONfan weshoot - Cagnes-sur-Mer
Football camps are open and the first days of a new school year are just around the corner. This time of year also means all of us here at NSSF will be moving into SHOT Show mode 24/7 in just weeks. Our top order, and yours, right now is the final booth payments due date.
Those exhibitors with a balance remaining on their accounts received an email about the final balance due yesterday, July 31. To reiterate for those who didn’t see the email, your full balance must post to your account no later than this Friday, August 4.
Please note it is too late to use regular mail. Your final payment should be made by credit card through your Exhibitor Dashboard (instructions were sent in previous emails), no later than August 3, or by overnight payments or wire transfers no later than August 2, to ensure your account is credited by the August 4 deadline. If you have questions regarding access to your dashboard, please contact Exhibitor Services at 855-355-7468 or email ExhibitorHelp@SHOTShow.org.
As always thank you for your continuing support. Summer is moving too quickly, and I hope you’re finding time for a needed recharge. We’re all looking forward to seeing you at the 40th Annual SHOT Show.
The post Final Booth Payment Deadline is Here appeared first on NSSF SHOT Show 2018.Football camps are open and the first days of a new school year are just around the corner. This time of year also means all of us here at NSSF will be moving into SHOT Show mode 24/7 in just weeks. Our top order, and yours, right now is the final booth payments due date.See more on line
Those exhibitors with a balance remaining on their accounts received an email about the final balance due yesterday, July 31. To reiterate for those who didn’t see the email, your full balance must post to your ... See moreFinal Booth Payment Deadline is Here
From its humble beginnings in St. Louis, in 1979, to taking every nook and cranny of the Sands Expo Center in 2017, the SHOT Show is the industry’s signature event, bringing together more than 1,700 exhibitors and 65,000 attendees. Next January, SHOT Show will be celebrating its 40th Anniversary, so we asked a handful of today’s top outdoor writers to pick two exhibitors they know well to tell their SHOT Show stories. Second in our new “Blast from the Past” series is Sturm, Ruger & Co., with the company’s long-time engineer and SHOT Show exhibitor Mark Gurney, interviewed by none other than industry veteran Craig Boddington. Enjoy! — Chris Dolnack, NSSF Senior Vice President and Chief Marketing Officer
Sturm, Ruger, and Company
Sturm, Ruger, and Company has been a prominent exhibitor at the SHOT Show since the very beginning. But the company’s leadership has changed over time, and Bill Ruger’s family is no longer directly involved. I thought it would be interesting to interview one of Ruger’s mid-level managers. Mark Gurney is no rookie; he’s been with Ruger for 23 years, advancing from the engineering side in Ruger’s Pine Tree Castings to his current job as Director of Product Management. This means that he started out behind the scenes, producing components for firearms that were first seen at SHOT — and for more than a decade, now, facing the industry and the public at SHOT.
Craig Boddington (CB): Mark, your first SHOT Show was in 2006. What was your impression?
Mark Gurney (MG): I was amazed at how big it was, business to business. The enormity of SHOT was almost incomprehensible.
CB: With 11 shows under your belt, is there any show in particular that stands out as the best and if so, why?
Mark Gurney’s best-remembered SHOT Show introduction was in 2009, when Ruger’s Light Compact Revolver (LCR) made its first appearance. Although a departure from traditional revolver designs, the LCR was, and still is, a runaway success.
MG: The 2009 SHOT Show in Orlando! That was the show when we launched the LCR. Frankly we weren’t certain how the public would accept such a departure from traditional revolver designs. But the reception was fantastic! I remember retailers walking into our booth, picking up the little LCR, and seeing their eyebrows raise when they felt how light it is, and then a big smile when they worked the trigger for the first time. I will never forget that show!
CB: What products were introduced at SHOT that became a “thing,” that became an iconic product for Ruger?
MG: Well, we talked about the LCR. When we did our VOC (Voice of Customer) early on, some retailers were skeptical, and we were a little apprehensive. But at three-quarters of a million revolvers sold, I guess you could say it became a “thing.”
The LCR was a spectacular introduction for Ruger, but so was the Ruger Gunsite Scout Rifle in 2011. We expected that rifle to do well as a nice variant of the M77 Hawkeye, but we were pleasantly surprised when it brought what was supposed to be a niche product well into the mainstream. It remains a solid citizen in the Hawkeye lineup.
At SHOT in 2012, we introduced the Ruger American Rifle — you helped us, Craig, with VOC on that one — and the same year we launched the SR22 Pistol. Both those new products are made and sold right alongside the legacy Hawkeye and Mark III (now Mark IV) lines and they all do quite well for us.
CB: What’s the funniest thing that ever happened to you at a SHOT Show?
Ruger’s Gunsite Scout Rifle, introduced in 2012, uses the M77 Hawkeye modified to Jeff Cooper’s concept of a “scout rifle.” The AI-style magazine proved necessary for smooth feeding, a choice that lead to one of Gurney’s most memorable SHOT Show encounters.
MG: Well, I’m not sure it’s funny, but facing the public is sometimes a daunting task. I was involved in developing on the Ruger Gunsite Scout Rifle. As much as we wanted to, we just couldn’t get the standard M14 magazines to work consistently with our controlled round feed action; there was too much variance in the magazine feed lip geometry. But we found AI-style magazines to be very consistent and reliable. So, at the Scout’s first SHOT Show, a gentleman came to me and said, “What moron decided not to use the M14 magazine? He needs to be fired!”
Steeling up my courage, I replied, “Sir, that would be me.” I thought my explanation was reasonable, but he wasn’t convinced.
The rest of the conversation didn’t go very well, but the next day the same gent came back and said, “I was a jerk yesterday. I’m sorry.”
I’m pretty sure his wife prompted him to the apology, which really wasn’t necessary, but was nice to hear.
CB: Can you think of a rookie mistake you made as an exhibitor?
MG: I’m from New Hampshire, cold country, and I’m an outdoor athlete — I ride my bike all through the winter. SHOT Show in Las Vegas is usually pleasant, but I remember one Industry Day at the Range event when the temperature plummeted and the wind was blowing — I spilled coffee and it instantly froze. I wasn’t prepared, and I’ve never been so cold. I got back to my hotel and stood under a hot shower for a long time, and was still chilled to the bone. Advice? Bring a warm winter coat to Range Day. The worst that will happen is you won’t need it.”
CB: How do you view the SHOT Show as key to your business?
MG: I’ll use the words of our new CEO, Chris Killoy. He insists that we are there to visit with our customers, with priority on smaller retailers, America’s gun shop owners. For them, going to SHOT is a big deal, and we try to make them our priority at SHOT. Obviously, the big retailers and distributors are there, and we’ll make time for them, but there are other times to work with them, as well. Obviously, it’s about other things, too. Today, social media is huge, and we have folks showing up at the booth with everything from an iPhone to a mobile studio. We try really hard to accommodate everyone, but our doctrine is that SHOT is for our core retail customers, and SHOT is our best chance to work directly with them.
The post SHOT Show 40th Anniversary — Blast From the Past: Ruger appeared first on NSSF SHOT Show 2018.From its humble beginnings in St. Louis, in 1979, to taking every nook and cranny of the Sands Expo Center in 2017, the SHOT Show is the industry’s signature event, bringing together more than 1,700 exhibitors and 65,000 attendees. Next January, SHOT Show will be celebrating its 40th Anniversary, so we asked a handful of today’s top outdoor writers to pick two exhibitors they know well to tell their SHOT Show stories. Second in our new “Blast from the Past” series is Sturm, Ruger & ... See moreSee more on lineSHOT Show 40th Anniversary — Blast From the Past: Ruger
The newest enhancement to the marketing package included with all completed exhibitor applications is the ability to upload your company logo through your exhibitor dashboard. That logo will be displayed in the SHOT Show Planner, on the SHOT Show Mobile App, in the printed Official SHOT Show Directory and on the Wayfinder screens during the Show.
Uploading your logo is easy. Here’s how:
- Login in to your Exhibitor Dashboard.
- Click on “Edit Profile,” then “Company Logo”
- You will upload two separate logo files, one for online use and one for print.- Online logos must be RGB (no CMYK) and smaller than 2 MB. File type can be .gif, .jpg or .png. The optimal dimensions are 288 pixels wide x 72 pixels high. This is the logo that will appear in the SHOT Show Planner and on the SHOT Show Mobile App. It is strongly suggested you name this logo “YourCompanyNameONLINE.jpg” or something similar.
- The logo for use in print publications must be CMYK, 300 dpi and 1½ x 1½ inches. File type can be .eps, .ai, .jpg, .png or .psd. You must name this file the same as your company name; “YourCompanyNamePRINT.gif” for example. The print logo will appear with your Official SHOT Show Directory listing.
- Click “Choose File” next to each type and proceed to upload your file.
- When done, click “Save & Continue.”
One final note: For those companies that will be debuting new logos at the 2018 SHOT Show but not beforehand, you can certainly upload those new logos for print publication without worry about a premature release. The uploads are secure and your logo will not appear in print materials available to the trade or public before the 2018 SHOT Show opens. Online logos can be updated at any time, so we would advise you upload your current logo now, then make a note to update that digital logo in January prior to the start of the show as necessary.
Have questions or need help with your logo upload? Contact Exhibitor Services at 855-355-7468 or email ExhibitorHelp@SHOTShow.org.
The post Company Logo Upload Newest Marketing Feature for Exhibitors appeared first on NSSF SHOT Show 2018.The newest enhancement to the marketing package included with all completed exhibitor applications is the ability to upload your company logo through your exhibitor dashboard. That logo will be displayed in the SHOT Show Planner, on the SHOT Show Mobile App, in the printed Official SHOT Show Directory and on the Wayfinder screens during the Show.See more on line
Uploading your logo is easy. Here’s how:
- Login in to your ... See moreCompany Logo Upload Newest Marketing Feature for Exhibitors
In 2017, the SHOT Show evolved into SHOT Week. We now have a host of pre-show events, such as the Suppliers Showcase and HAVA golf tournament, not to mention the wealth of educational forums and other centers of interest during the show week itself. That means there’s a lot of competition for attention — and that means each exhibitor has to find a way to stand out.
Our soft-cover publication SHOT Show Tracker has proven time and again to be key to exhibitors looking to grab the attention of the thousands of buyers and media members attending the show. The Tracker is the only SHOT print medium sent to your prospective customers before the Show. Mailed to every attendee pre-registered for the show — or more than 90 percent of all attendees — the Tracker is a catalog of all events taking place before and during the show, the full list of educational seminars and floor plans, attendance rules among a host of other information. The digital version of the Tracker is also found on the SHOT Show website.
With more and more attendees mapping out how they’ll spend their week at SHOT well ahead of the show, and also planning on spending the full week in Vegas, the Tracker in recent years has risen to must-have status for thousands of attendees. And because this is a pre-show planning tool, ads placed in it get noticed — and that’s something that can greatly enhance traffic to your booth.
Print ad options include:
- Full page 4-color
- Half-page 4-color
- Three-quarter page back cover
- Inside front and inside back covers
Special placements are also available. To learn how an ad in the SHOT Show Tracker can boost your booth traffic and improve your lead generation, contact me at firstname.lastname@example.org, or Chris Tatulli, NSSF Director, Exhibit & Conference Sales, at email@example.com.
**Special!** Mention this blog and receive a 10-percent discount on your Tracker ad if placed by August 15, 2017. Save even more ($2,000-plus) by combining your Tracker ad with the Official SHOT Show Directory and New Product Center Guide ad(s).
The post SHOT Show Exhibitors: Get Noticed Early and Often appeared first on NSSF SHOT Show 2017.In 2017, the SHOT Show evolved into SHOT Week. We now have a host of pre-show events, such as the Suppliers Showcase and HAVA golf tournament, not to mention the wealth of educational forums and other centers of interest during the show week itself. That means there’s a lot of competition for attention — and that means each exhibitor has to find a way to stand out.See more on line
Our soft-cover publication SHOT Show Tracker has proven time and again to be key to exhibitors looking to grab the ... See moreSHOT Show Exhibitors: Get Noticed Early and Often
At the 2017 SHOT Show in Las Vegas, we launched our first Supplier Showcase as a way to better connect our manufacturing exhibitors with third-party material and service providers essential to their processes. It was an astounding success, with more than 260 vendors displaying and nearly 3,000 CEOs, procurement specialists, engineers, product designers and others in attendance.
Feedback from the event from both suppliers and our manufacturing exhibitors was so positive we’re now making this a two-day event for the 2018 SHOT Show, and we’ve just opened registration for any and all third-party suppliers of materials and services to the firearms manufacturing trade. These include suppliers of extrusions, fabrication processes, fabrics, machinery, metals, plastics, tooling and those providing software and logistical support services.
Vendor registration is open to both NSSF Associate Members (our membership tier created specifically for third-party companies regularly engaged in supplying goods and/or services directly to businesses in the firearms, ammunition, hunting and shooting sports industry) and non-members, and NSSF Members receive a substantial discount on the registration fee ($2,250 versus $2,650 for non-members). Vendors successfully completing their registration will receive:
- An 8’x6’ exhibit space in the Supplier Showcase hall. All you have to do is bring your samples or an iPad that provides your needed visuals, any literature or company information you want to distribute and you’re ready to go — no booth build, no move-in or move-out, and we’ll provide the electrical, furniture and ID sign.
- Two registrations that allow entry to the SHOT Show itself for the entire duration of the show (additional badges will be offered at a discounted rate).
- The SmartApp Lead Retrieval program which allows you to instantly capture the contact and demographic information of every manufacturer you interact with during the Showcase.
- Listing in the 2018 SHOT Show Directory with a special identifying Supplier Showcase logo.
- Lunch and refreshments on us!
The 2018 Supplier Showcase will take place Monday, January 22, and the first full day of the show, Tuesday, January 23, so register now — more than 100 vendors signed up during registration opening alone — and make your plans for a busy and profitable week in Las Vegas. More information about the 2018 SHOT Week can be discovered at www.SHOTShow.org, and our Supplier Showcase Marketing Toolkit is also a great resource.
Note: Sponsorship are now available for the 2018 Supplier Showcase and other SHOT Show events. There are hundreds of sponsorship opportunities, something for every budget, and we can often work on a custom-designed sponsorship package to fit your spending and target marketing plans. For more information, contact Dave Jeannette, NSSF Senior Director, Sales, at firstname.lastname@example.org, or Chris Tatulli, NSSF Director, Exhibit & Sponsorship Sales, at email@example.com.
The post Vendor Registration Opens for 2018 SHOT Show Supplier Showcase appeared first on NSSF SHOT Show 2017.At the 2017 SHOT Show in Las Vegas, we launched our first Supplier Showcase as a way to better connect our manufacturing exhibitors with third-party material and service providers essential to their processes. It was an astounding success, with more than 260 vendors displaying and nearly 3,000 CEOs, procurement specialists, engineers, product designers and others in attendance.See more on line
Feedback from the event from both suppliers and our manufacturing exhibitors was so positive we’re now ... See moreVendor Registration Opens for 2018 SHOT Show Supplier Showcase
From its humble beginnings in St. Louis, in 1979, to taking every nook and cranny of the Sands Expo Center in 2017, the SHOT Show is the industry’s signature event, bringing together more than 1,700 exhibitors and 65,000 attendees. Next January, SHOT Show will be celebrating its 40th Anniversary, so we asked a handful of today’s top outdoor writers to pick two exhibitors they know well to tell their SHOT Show stories. First up in our new “Blast from the Past” series is Hodgdon Powder and Chris and Bob Hodgdon, interviewed by the very talented Phil Massaro. Enjoy! — Chris Dolnack, NSSF Senior Vice President and Chief Marketing Officer
Hodgdon Powder Company
Brothers J.B. (left) and Bob Hodgdon (right), each joined their father, Bruce, to run Hodgdon Powder after graduating from college. Bob is Chris Hodgdon’s father.
The Hodgdon Powder Company. To a reloader, that name represents an industry staple, a company that has been around for nearly as long as modern reloading itself. Founded just after the Second World War by Bruce Hodgdon, the company is piloted by a third generation Hodgdon, Chris, a man I am lucky enough to call my friend and one of the nicest fellows in the industry.
Chris is a hard worker, a man devoted to family and Creator, and a man who has seen his fair share of time in the firearms industry. With the 40th SHOT Show in its planning stages as I write these words, I sat down with Chris and his father, Bob Hodgdon, to discuss their views and memories of the SHOT Show — similar and different at the same time — and what it means to them.
Phil Massaro (PM): Welcome gentleman, and thanks for taking the time to chat about SHOT. I’ve been to four or five SHOT Shows, but I imagine you’ve seen a few more than that. Tell us about your first year.
Bob Hodgdon (BH): The first SHOT Show in 1979 was a huge event for the owners and management of Hodgdon Powder Company. We, like the rest of the firearms industry community, had been delegated forever to attend the NSGA [National Sporting Goods Association] show in Chicago, the only national trade show available. That venue had always presented lots of obstacles to our industry.
PM: Bob, how were those older NSGA shows a problem?
BH: The first was that the management of that show refused to give a segment or integrated area physically to the firearms industry. We were basically scattered throughout other athletic, golf, track, volleyball, tennis exhibits, and what have you … so our customers had to search for us … . Or perhaps just happen to trip upon us as they walked by. We were a small group of exhibitors compared to the full size of that show, and were simply not important enough for any special attention.
Another huge problem was that the venue had been in the McCormick Place in Chicago, and always in the winter. I can remember transporting our small booth in the company station wagon, unloading at the dock in 40 miles-an-hour winds at just about zero degrees Fahrenheit.
It was always a very expensive venue, with typical Chicago union workers who took over the second your booth and materials hit the dock, and with many charges and surcharges and extremely high rental fees for every service and needed rented item. I do not remember any special events for any company or our group of vendors, say a press conference, or new products area, or any of the many features that are provided on a routine basis by the NSSF at the Shot Show today.
PM: Your anticipation must have been high for that first show.
BH: The first SHOT Show was in St. Louis, probably taking up no more than 30,000 or 40,000 square feet. Many of the firearms companies attended (there were certainly not many in existence then, compared to today), but many did not, as not many could afford both shows, and if you left the NSGA even for a year and then came back, you drew a booth in the back near the restrooms next year.
I can remember being excited about a place just for our own industry! We built a new booth and cancelled future rentals at the NSGA, which was basically burning your bridges before using them. We gambled on the success of the SHOT Show. Again, we were small, but were excited about the opportunity and were not disappointed, as the traffic first year had to be at least double for our company than at any show previously in Chicago.
Chris Hodgdon at the Hodgdon Powder Company booth at SHOT Show.
PM: Chris, your start at SHOT Show came much later than your dad’s. Tell me about it.
Chris Hodgdon (CH): My first show was in 1995, when the show was held in Dallas. While both my father and uncle tried to explain the sheer scope of it all, their words fell short of what I experienced. I was completely overwhelmed. It was an incredible time — what with all the exhibitors and their goods — and completely gratifying. I immediately noticed how the industry pulled together for this event.
PM: Chris, I’ve had much the same experience. I liken it to the Mountain Man rendezvous, where we all get to see one another again.
CH: Exactly. This industry — and my own business especially — is based on friendships and relationships. SHOT is simply the best opportunity to build on old friendships and to create those new relationships with our dealers. While the SHOT Show is filled with tens of thousands of people, our industry is rather small if you think about it, and I consider myself lucky to have so many friends among the attendees.
PM: What was your best show?
CH: Probably either 1997, where we launched our VARGET Powder, or 1998, when we launched our Pyrodex Pellets. Both products have been a huge success, and we were very proud to bring them to the show. Likewise, with the acquisition of IMR Powder, Winchester Powder and Goex. All were well received.
PM: Over the years, Chris, is there one particular product you recall as being the “it” product to have?
CH: Well, Phil, I’m not a big gadget guy. I have a couple of favorite guns and scopes and whatnot, but I’d put your question in a different light. I think the Obama administration caused our industry to come together in SHOT Show like no other event in my memory. It resulted in a huge, exponential growth in SHOT Show attendance, and our industry banded together in both revolutionary products and hunter/shooter education.
PM: Did you commit any “rookie mistakes” during your first few shows?
CH: I am the third-generation Hodgdon to head our company, and you better believe I felt the pressure when the baton was passed to me at SHOT. I did my best, but I knew the target was on my back. In retrospect, it all worked out ok. I’m glad I had the Hodgdon reputation to lean on.
PM: Chris, tell me one the funnier stories you recall from SHOT Show.
CH: I have a good one. I was with an advertising rep from a magazine that focuses on traditional muzzleloaders — you know, flintlocks and Hawkens and the like, not the modern in-lines — and he was wondering why we weren’t advertising our Pyrodex powder in their magazine (this was long before we acquired Goex powders). As if on cue, a gentleman decked to the nines in mountain man garb — buckskin fringe jacket and all — walks past the booth, and my buddy Tom asks the guy if he shoots Pyrodex in his flintlock. The guy never broke stride, just bursts out laughing and kept on his way. I looked at the ad rep and said, “There’s your answer.” The rep had no response.
PM: Chris, give me an idea of how you view the SHOT Show, other than the obvious business dealings.
CH: Without those dealers, there’s really no point in the show. Other shows — the NRA Annual Meetings come to mind — may be more consumer-based, but the SHOT Show is our opportunity to have great face-to-face conversations with our dealers and distributors and to become friends instead of just over-the-phone business dealings. That’s extremely important to us. We’re a family owned business, and tight relationships are very important to all of us here at Hodgdon. We’re also here to support the NSSF, which is the single-most important industry partner. They’re always here for those of us in the industry, and while there are other groups who focus on individual rights, the NSSF supports us in the business. We’re happy to support them.
PM: Being self-employed, I understand the stresses involved in running a business. You seem to love what you do at Hodgdon. Every time we talk you’re as excited as if it’s your first day. Tell me about that.
Chris Hodgdon proudly poses behind a mule deer buck taken with a muzzleloader and Hodgdon powder.
CH: I really do have that perfect job here at Hodgdon. I’m excited to come to work every day because I get to share my passion of hunting, shooting and reloading with our valued customers — what could be better than that? Following in the footsteps and legacy that my grandfather Bruce, father, Bob, and Uncle J.B. created here at Hodgdon is a great privilege, but all the credit goes to God because he has provided giant blessings for the family business. My coworkers and friends in the industry are incredibly special people, and I’m grateful for every one of them.
Folks, those are the words from Chris and Bob Hodgdon, two of the many people I look forward to seeing each year at the SHOT Show. Without that opportunity, we may have never had the chance to become good friends. Here’s to SHOT Show’s 40th Anniversary, and 40 more just like it!
The post SHOT Show 40th Anniversary Blast From the Past: Hodgdon Powder Company appeared first on NSSF SHOT Show 2017.From its humble beginnings in St. Louis, in 1979, to taking every nook and cranny of the Sands Expo Center in 2017, the SHOT Show is the industry’s signature event, bringing together more than 1,700 exhibitors and 65,000 attendees. Next January, SHOT Show will be celebrating its 40th Anniversary, so we asked a handful of today’s top outdoor writers to pick two exhibitors they know well to tell their SHOT Show stories. First up in our new “Blast from the Past” series is Hodgdon Powder ... See moreSee more on lineSHOT Show 40th Anniversary Blast From the Past: Hodgdon Powder Company
Every year about this time we hear from our show management partners at ConvExx that our discounted hotel blocks are selling out. This year is no exception.
We were just notified that the lowest-priced rooms in the Venetian/Palazzo Resort have sold out. Rooms booked through our block are still heavily discounted from those currently sold on the Venetian/Palazzo website, but rates are increasing. We’ve also been told that several hotels on the Strip are nearing sold-status for the NSSF-negotiated discounted rates. In other words, rooms are still available at all hotels, but the discounted rates are quickly disappearing.
As has been the case for the past several years, Las Vegas is hosting a number of other trade shows at the same time the 2018 SHOT Show takes place. And while it seems the skyline of Vegas always contains a dozen cranes in the midst of constructing new high-rise hotels, the truth is that the number of available hotel rooms is finite — just ask me how many phone calls we get in December and January from people asking for help because they can’t find a hotel in town.
I can’t emphasize this enough: If you want easy access to the 2018 SHOT Show via a hotel that’s within walking distance of the Sands Convention Center, or is one of the many connected to the Sands via our SHOT Show shuttle buses or the Las Vegas Monorail, please reserve your hotel room now.
Click image to go to the SHOT Show hotel reservation page.
It’s easy. Go to www.SHOTShow.org and hover your mouse over the “Las Vegas” heading at the top of the page, then click the “Hotel and Travel” link in the dropdown menu. The page that pops up displays all the hotels NSSF has worked with to provide blocks of hotel rooms to SHOT Show attendees, including the Venetian/Palazzo, our show headquarters hotels. We have already worked with each of these establishments to provide the best price when you book through our reservation partner onPeak (or through the dedicated link for the VenetiaPalazzo), so there’s no need to haggle with them on your end or spend hours on the phone or online shopping for a deal.
Remember that bookings listed at www.SHOTShow.org are in real time, which means if we display it, it’s there, and you won’t get a page that says, “Sorry, this rate is sold out, but here’s one that costs $XX more.” And there are rooms literally for every budget, starting with Circus Circus, which still has select rooms available for $29 a night, to the Cosmopolitan, with rooms currently starting at $225 per night. Sure, you can spend more, but that’s totally up to you.
With the exception of the Venetian/Palazzo, which requires a one-night deposit with your reservation, booking your hotel through our reserved blocks with onPeak will cost you nothing. You can even book your entire staff as one group without a deposit, and if that group or your travel plans shift, there are no change or cancellation fees until closer to show time. Bottom line, you have nothing to lose by booking your hotel room now — and it’ll sure beat calling us in December when you find the only room available is closer to Reno than it is to Vegas.
The post SHOT Show Hotel Rooms — Yes, They’re Selling Out appeared first on NSSF SHOT Show 2017.Every year about this time we hear from our show management partners at ConvExx that our discounted hotel blocks are selling out. This year is no exception.See more on line
We were just notified that the lowest-priced rooms in the Venetian/Palazzo Resort have sold out. Rooms booked through our block are still heavily discounted from those currently sold on the Venetian/Palazzo website, but rates are increasing. We’ve also been told that several hotels on the Strip are nearing sold-status for the ... See moreSHOT Show Hotel Rooms — Yes, They’re Selling Out
During the second week of June, NSSF held its 2017 SHOT Show® Exhibitor Academy. Now in its fourth year, the forum provides nearly three days of roundtable discussions and keynote speakers addressing topics designed to maximize every SHOT Show exhibitor’s return on investment. Attendees also got a behind-the-scenes look at the Sands Convention Center, the Venetian/Palazzo hotel complex, Freeman’s Las Vegas facility and access to many other partners that contribute to a successful show.
A price-match game helped exhibitors better connect their budgets to the various services available to them during SHOT Show.
This year’s Academy was our most interactive to date, with exhibitors asking important questions and everyone exploring ways to improve the show. This ability to communicate with other exhibitors, NSSF staff, and representatives from the show’s many partners helps our exhibitors think beyond their booth. Indeed, the Academy is the one-stop shop for becoming educated about every aspect of the Show and connecting with the people who can personally help each exhibitor reach their goals.
One of the highest rated educational opportunities at this year’s Academy was when the exhibitors had the opportunity to participate in question-and-answer sessions with two special panels — one of buyers and one of members of the outdoor press. During these sessions, the panelists provided information on how to get buyer and media attention, as well as some harsh truths about what exhibitors could be doing better both during the show and after, especially when it comes to lead follow-up. When the panel adjourned, we had more than a few of the attending exhibitors say that they were coming away with a better understanding of how the outdoor media does their job, how important a role they can play in a manufacturer’s success after the show is over and with a commitment to taking a fresh look at how they’d engage the press in 2018.
Another highlight of the Academy was speaker Stephanie Selesnick. Selesnick is the President of International Trade Information, Inc., a Los Angeles-based boutique exhibition management and consulting firm that works with trade shows around the world. Her presentation to the Academy was dedicated to the critical importance of focused social media roadmaps and how they can produce tangible results in the booth during SHOT Show and in the months after. She worked with the audience to get rid of the tired “Come see us at Booth #####!” and design more engaging social media content that creates excitement about new products and drives the buyers exhibitors truly need to their booths. Just a few of the takeaways, several revealed in an important trade show study Selesnick discussed, included:
- Twitter is considered to be the most useful platform for tradeshows by a margin of 93 percent.
- When it comes to engagement that grabs the user’s attention, clever content is desired by 86 percent, while the use of pictures — puppies and kittens really do the trick — came in at a full 100 percent.
- People share what touches them — as an exhibitor, your social media campaign has to be engaging enough for them to share it and give you credit for it.
- Your social media campaign has to be about your audience, not you. Exhibitors know what they want to push out, but you have to know what your audience is interested in taking in.
- It’s essential for exhibitors to find the platforms their audiences are engaging in and go to them — they won’t come to you. Most popular: Facebook, Twitter, Instagram and YouTube.
Exhibitor Academy attendees got a first-hand look at the things behind the scenes that go on at the Sands during SHOT Show–REALLY behind the scenes!
In addition to the special outdoor press and social media discussions, our exhibiting attendees really gave their attention to the one-on-one sessions and networking opportunities that let them sit down with SHOT Show team members and ask, “What can I do better?” Exhibitors can get stuck in a rut, neglecting to change up their booth, press conferences, media kits and other things from year to year. Many often think they just have to put up with certain things, because “that’s how you do SHOT Show.” We told them, in reply, things like “You don’t need that much power,” “You don’t need to go hungry for four days,” and “You don’t need that much furniture in your booth.” And then they heard, “Let us help you save money, save time and have a better show.” We were gratified by how receptive everyone was to the information — when our exhibitors want to make the show better, it will be better.
NSSF’s Exhibitor Academy only happens once a year, in June. That’s about seven months before the next SHOT Show and the time when most exhibitors are beginning their planning for that show. Thus, the Academy allows those exhibitors taking part ample time to take their new bank of knowledge home and make the changes and updates they feel would be beneficial. For exhibitors who haven’t attended an Exhibitor Academy before, we encourage you to mark your calendars for next June and make the trip to Vegas. Remember, everything but your flights to and from Vegas are taken care of by NSSF, so your out-of-pocket expenses are minimal.
The post 2017 SHOT Show Exhibitor Academy Revealing appeared first on NSSF SHOT Show 2017.During the second week of June, NSSF held its 2017 SHOT Show® Exhibitor Academy. Now in its fourth year, the forum provides nearly three days of roundtable discussions and keynote speakers addressing topics designed to maximize every SHOT Show exhibitor’s return on investment. Attendees also got a behind-the-scenes look at the Sands Convention Center, the Venetian/Palazzo hotel complex, Freeman’s Las Vegas facility and access to many other partners that contribute to a successful ... See moreSee more on line2017 SHOT Show Exhibitor Academy Revealing
The practices of hacking, espionage and even the lesser happenstance of snooping aren’t the provenance of Russia or Wikileaks. If you’ve had your credit card or checking account information stolen, you know all too well that the theft could have happened through the hacking of a fast food company’s server, through those card-capture gadgets placed over gas station and ATM card slots and through phishing, malware and spam links sent to your email.
Of course, sometimes your information is accumulated strictly through unscrupulous means, even if those means aren’t strictly illegal. Customer lists are the big one, bought and sold daily, often because doing so is allowed in the minuscule print buried in those long user agreements we all e-sign so automatically these days.
I’ve said it before and I’ll say it again: NSSF does not sell its membership list, nor does it sell its SHOT Show attendee list. Yet we’ve received a number of emails and phone calls lately concerned that we’ve done just that. Again, we haven’t, but here’s what’s going on.
It seems that the current trending scam is for enterprising individuals to crawl LinkedIn and other social media platforms, aggregating lists and contact information of anyone affiliated with a company that has a mention of SHOT Show in their profile or postings. They are then taking that list and working it to scam you with “official” hotel offers for the 2018 SHOT Show. Note: One way we’re seeing these scammers tip their hand is when their communications don’t specifically mention SHOT Show. That’s a clue that they are trying to skirt trademark infringement. Their messaging may imply the offer’s about SHOT Show, yet have no license or approval to use our trademarks and logos.
We can’t caution you enough. NSSF has only two partners with respect to hotel accommodations in Las Vegas, the Venetian/Palazzo Hotels and onPeak, and works extremely hard to make sure any communications regarding hotels comes from NSSF directly so that you know these communications are legitimate. To that end we will, on occasion, include news of a hotel profile or a great opportunity for a specific hotel if such an opportunity presents itself — last year’s announcement regarding the newly opened W Hotel as being available through onPeak is a good example.
If you’re receiving emails, text messages, phone calls, private messaging through your social media accounts or even good old paper mail advertising some “great deal from your friendly SHOT Show partner,” delete, block, hang up and send them to the trash can. These offers didn’t come from us or our SHOT Show partners, they certainly aren’t “official” — and I can fairly much guarantee you that none of them are any “great deal.”
Have you been solicited by a Las Vegas hotel or service you think is scamming you? Let us know! Contact customer service at ShowMgr@SHOTShow.org and tell us what’s happening to you. Together, we can make this SHOT Show and every SHOT Show the best experience for everyone and get rid of these unscrupulous poachers.
The post Hotel Reservation Poachers — More Sophisticated and Deceitful by the Minute appeared first on NSSF SHOT Show 2017.The practices of hacking, espionage and even the lesser happenstance of snooping aren’t the provenance of Russia or Wikileaks. If you’ve had your credit card or checking account information stolen, you know all too well that the theft could have happened through the hacking of a fast food company’s server, through those card-capture gadgets placed over gas station and ATM card slots and through phishing, malware and spam links sent to your email.See more on line
Of course, sometimes your ... See moreHotel Reservation Poachers — More Sophisticated and Deceitful by the Minute
Whether you’re an exhibitor who hasn’t missed a SHOT Show since it began 40 years ago or you’re a newer manufacturer wanting to become an exhibitor, it’s a fairly well-known fact that there’s a waiting list for space. Right alongside that fact, though, is an abundance of myths about that list.
At the top of the myth list is the one that goes, “Oh, nobody new ever gets in this show. If you’re on the waiting list, you’re on there forever.”
It should be obvious that “nobody new ever gets in the show” is fallacy. There’s some amount of booth turnover every year and that frees up space to allow both a number of current exhibitors to make changes to their booth location or size and admit several new exhibitors to the main show floor.
Second, our NEXT Pavilion, which was introduced for the first time at the 2016 show, has been a tremendous success, with more than 100 new exhibitors then and in 2017 making their debut appearances. Taken together, on average 145 exhibitors are new to the SHOT Show every year, distributed between the main floor and the NEXT Pavilion on the Press Room mezzanine.
Which brings me to the second myth about the waiting list, the one that goes, “You have to ‘know somebody’ to move off the list.”
Well, no, you don’t (though there is an advantage to being an NSSF Member company — more on that in a bit). Here’s how the waiting list really works:
- Companies wishing to be placed on the waiting list for SHOT Show exhibitor space first complete the SHOT Show Wait List Form.
- Each form is audited by NSSF to determine the company’s appropriate “tier.” These tiers help balance the mix of show exhibitors and serve the overall needs of the industry, while also keeping the overall look and feel of the show fresh. They include:- Tier 1: Firearms, ammunition, firearm components, optics
- Tier 2: Firearms accessories, safes, holsters, law enforcement & tactical (except firearms), targets, cutlery
- Tier 3: Anything else related to the hunting and shooting industry not defined by Tiers 1 and 2
- Note: Companies that participate in NSSF’s On-Deck marketing program will be placed at the top of their assigned tier. (We’ll have more about the On-Deck program in a later post, but for those who have questions now, please contact me at firstname.lastname@example.org.)
- Each company applying for a position on the waiting list is notified of its tier classification upon completion of the audit.
- In May, NSSF completes booth change requests from current exhibitors and assesses the remaining floor space.
- Those exhibitors who were part of the previous year’s NEXT Pavilion are then offered space on the main show floor and the main floor maps completed.
- Next, companies on the waiting list to become exhibitors are now invited to be part of the aptly named NEXT Pavilion. The NEXT Pavilion is the first point of entry for any manufacturer or industry service provider on the waiting list for exhibit space and those companies are invited in the following order:- Tier 1 NSSF Voting Member companies
- Tier 1 NSSF Member companies
- Tier 1 NSSF non-members
- Tier 2 NSSF Member companies
- Tier 2 NSSF non-members
- Tier 3 NSSF Member companies
- Tier 3 NSSF non-members
- All new exhibitors receiving the invitation to exhibit in the SHOT Show NEXT Pavilion complete the NEXT Exhibitor Application. Once each application is accepted, the exhibitor pays their booth deposit, thereby confirming their attendance. (Note: Within that application is the ability to request traditional booth space downstairs in the main exhibit hall if a space becomes available. It is from those applications that we have the ability to assign some first-time exhibitors a 10-foot x 10-foot (100 square-foot) booth in the exhibit hall.
Yes, it’s a process, but that’s to be expected with a show of this size. What’s important to understand is that new exhibitors are essential to the success of every SHOT Show. We need and want fresh blood, new ideas and next-trending innovations just like any other industry.
If we could move everyone off the waiting list at one time we would — and we are constantly exploring avenues that we hope will allow us to do just that in the near future. But for now, know that making it to the show floor isn’t impossible and you don’t need to “know somebody” or grease a palm to get there. You just have to have a little patience. So cue the Carly Simon “Anticipation” song and remember that often the best things in life are the one’s worth waiting for.
The post The SHOT Show Exhibitor Waiting List — Myth-Buster Time appeared first on NSSF SHOT Show 2017.Whether you’re an exhibitor who hasn’t missed a SHOT Show since it began 40 years ago or you’re a newer manufacturer wanting to become an exhibitor, it’s a fairly well-known fact that there’s a waiting list for space. Right alongside that fact, though, is an abundance of myths about that list.See more on line
At the top of the myth list is the one that goes, “Oh, nobody new ever gets in this show. If you’re on the waiting list, you’re on there forever.”
It should be obvious ... See moreThe SHOT Show Exhibitor Waiting List — Myth-Buster Time
We recently sent an email to all SHOT Show exhibitors looking to potentially change their booth location or size. NSSF’s phone calls to effect those possible changes will run from May 17 to 19, and it’s critical to the process that every exhibitor seeking a change to their booth for the 2018 show confirm their contact information and their call appointment time.
If you believe you are the waiting list for a booth change and you have not received our email confirming your call time and contact number, please call Regina Clark at 702-216-5830 or email SalesMgr@SHOTShow.org immediately. Likewise, if you anticipate any change to your schedule during those three call days or have a change at the last minute, call Regina or email SalesMgr@SHOTShow.org and provide the number or numbers at which you can be reached during your call appointment time.
As a reminder, if you do not answer your phone during your appointed call time, we will move on to the next exhibitor on the list. We will circle back and attempt to call you again, but booth changes will continue to take place in the interim. Also, and as we have said before, because the options to effect booth changes are very limited and the list of requests long, if we arrive at a point during our phone calls for which no further changes can be completed, we will email everyone remaining on the list and notify them that we have reached capacity and will not be calling.
It is worth emphasizing that any exhibitor confirmed for a booth change call should be prepared to quickly accept or decline any proposed change offered. Have your budget numbers and any other resources necessary to making a decision on hand during your call (which will take approximately five minutes), as we cannot hold a proposed change while waiting for a returned phone call. Those resources should include the 2017 SHOT Show floor map, accessible at www.SHOTShow.org/floorplan or as a PDF file you can download or print from www.SHOTShow.org/FloorPlanPDF.
The post Exhibitors Seeking Booth Changes — Did You Confirm Your Call Time? appeared first on NSSF SHOT Show 2017.We recently sent an email to all SHOT Show exhibitors looking to potentially change their booth location or size. NSSF’s phone calls to effect those possible changes will run from May 17 to 19, and it’s critical to the process that every exhibitor seeking a change to their booth for the 2018 show confirm their contact information and their call appointment time.See more on line
If you believe you are the waiting list for a booth change and you have not received our email confirming your call time ... See moreExhibitors Seeking Booth Changes — Did You Confirm Your Call Time?
I am pleased to announce that we are now taking reservations for the 2017 SHOT Show Exhibitor Academy. This is our fourth annual academy, and we are genuinely excited for all that we have to offer you this year.
For those who haven’t been to a previous Exhibitor Academy — and you’re the ones we strongly encourage to attend — this two-and-a-half-day symposium takes place at the Sands Convention Center in Las Vegas, home of NSSF’s SHOT Show. First and foremost, we have a stellar lineup of speakers and round-table discussions, all aimed at increasing your return on investment for exhibiting at SHOT Show — everything from lead generation and capture to working effectively with the outdoor press, maximizing your social media outreach and much, much more. You’ll also have the opportunity to see what services the Sands, the Venetian/Palazzo hotel complex, NSSF’s headquarter hotel during the show, and ConvExx, our show management partner, will be offering exhibitors for the 2018 SHOT Show. Combined, this information is intended to provide you a solid framework for planning your week in Las Vegas to maximize your time, your profits and set the course for business in the months to come.
Now for the best news: NSSF offers its Exhibitor Academy free of charge. Why? Your success at SHOT Show is success for our industry. We’re facing a world of new challenges, and while the majority are good, they require flexible business and customer approach strategies. The SHOT Show Exhibitor Academy is one tool we know can help you be flexible and successful. So it’s on us. All you have to do is buy your plane ticket, and we’ll take care of the rest, including transportation to and from McCarran airport, your hotel stay and two days of breakfast, lunch and evening networking receptions. Still need an incentive? Our Exhibitor Academy works with a wide array of exhibitor services — everything from florists and floor models to catering and hotels — to provide discounts that won’t be available any other time of year.
The 2017 SHOT Show Exhibitor Academy takes place June 13-15 and is limited to the first 100 individuals to register. Again, we especially encourage those companies who are new to exhibiting at SHOT Show, such as those who have been exhibitors on our NEXT 2.0 row and who will be moving to the main show floor, to secure their seat before we reach capacity. Learn more and register.
The post Registration Opens for 2017 SHOT Show Exhibitor Academy appeared first on NSSF SHOT Show 2017.I am pleased to announce that we are now taking reservations for the 2017 SHOT Show Exhibitor Academy. This is our fourth annual academy, and we are genuinely excited for all that we have to offer you this year.See more on line
For those who haven’t been to a previous Exhibitor Academy — and you’re the ones we strongly encourage to attend — this two-and-a-half-day symposium takes place at the Sands Convention Center in ... See moreRegistration Opens for 2017 SHOT Show Exhibitor Academy