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    • Business expert Robbie Brown explains how other metrics are just as important to your business as your profit off the top.
      Do profits equal a healthy business? The obvious answer would seem to be “Yes,” but the reality is that profits are not the be-all-end-all of a thriving and sound FFL or range operation. Business expert Robbie Brown, in his second session of the 2018 SHOT Show University’s Retailer 101 learning track, “Evaluate the Health of your Business,” will explore this idea in depth. During this discussion, you’ll find answers to questions such as:

      - Is profit an absolute number, or should it be measured against some other benchmark?
      - How should one define business health and what should be your key metrics?
      - What roles do net worth, current ratio, net profit as a percent of sales, gross profit percentage, inventory turn rate and line item service level play in affecting business health?
      - What about non-numeric measurements of business health, such as employee turnover rate, employee morale, staff product knowledge, store location, image and appearance?
      As we told you in an earlier post about his other Retailer 101 session, “Buying Versus Leasing — Everything in Life is Negotiable,” Brown has an extensive background in retailing, wholesaling, distribution service industries and consulting. He has been CEO of numerous companies in the shooting sports industry, including retail chains and distribution companies, and he currently consults for businesses of all sizes in both the merchandise and service industries, as well as for a variety of corporations, industry groups and trade associations. If you’re looking to grow sales and secure a successful future for your store, “Evaluate the Health of your Business,” is a must-attend session.

      Taking place Monday, Jan. 22, the day before the 2018 SHOT Show opens, SHOT Show University is NSSF’s premier learning experience for retailers and range owners, providing business owners of all experience levels ways to improve their businesses. The forum is comprised of four learning tracks: Range, Compliance, Retailer 101 and the Master’s Class. Though anyone can attend any learning track, those with newly established FFL businesses, those looking to explore firearms retailing or firearms range businesses for the first time and those looking to expand their footprints with additional locations are especially encouraged to participate in the Retailer 101 track.

      Registration for the 2018 SHOT Show is now open. Buyers and range owners successfully registering to attend the show can then register to participate in SHOT Show University and other events. NSSF Members receive a discount on their registration fee to attend SHOT Show University.

      Sponsorship opportunities are available for SHOT Show University and other SHOT Week events. Contact Chris Tatulli, NSSF Director, Exhibit and Sponsorship Sales, at ctatulli@nssf.org to learn more about our wide variety of sponsorship options.

      View the full SHOT Show University agenda and speaker lineup
      The post Profits Aren’t Everything — See Why at the 2018 SHOT Show University appeared first on NSSF SHOT Show 2018.
      Business expert Robbie Brown explains how other metrics are just as important to your business as your profit off the top.
      Do profits equal a healthy business? The obvious answer would seem to be “Yes,” but the reality is that profits are not the be-all-end-all of a thriving and sound FFL or range operation. Business expert Robbie Brown, in his second session of the 2018 SHOT Show University’s Retailer 101 ... See more
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      Profits Aren’t Everything — See Why at the 2018 SHOT Show University
    • Learn what today’s urban demographic needs and wants in firearms safety and 2nd Amendment education from a new, straight-talking voice at SHOT Show.
      I am pleased to announce that Maj Toure, founder of Black Guns Matter, will be presenting a highly interactive Retailer Seminar on the misconceptions, myths and successes of engaging urban communities on gun safety, firearms rights and shooting sports participation. During his session, “Black Guns Matter: Engaging Urban Communities in the 2nd Amendment Fight,” Toure will share the lessons he’s learned through hosting his 50 States Firearm Education Tour, take questions from the audience about how they can engage urban communities and explain how companies and organizations can support the Black Guns Matter initiative. Anyone who is interested in building deeper connections with the urban demographic and expanding their customer base to embrace the growing interest in gun ownership and safety among them should attend the session.

      Maj Toure is a Solutionary Hip Hop artist and 2nd Amendment activist from North Philadelphia. After being featured on the cover of Philadelphia Weekly as “the Prophet of Philadelphia,” he quickly developed a following for his outspoken and engaging approach to all things urban, particularly as it pertains to firearms use and education. He founded the Black Guns Matter initiative in 2015 and today advocates for firearms education in urban communities. Toure has been featured in The New York Times, Fox News, Breitbart News, National Public Radio and NRA News for his out-of-the-box approach to 2nd Amendment advocacy.

      The Retailer Seminar “Black Guns Matter: Engaging Urban Communities in the 2nd Amendment Fight” takes place the first day of the 2018 SHOT Show, Tuesday, Jan. 23, from 1:00-2:00 p.m. Registration for the 2018 SHOT Show is now open, and buyers and range owners successfully registering to attend the show can then register for various Retailer Seminars and other educational events.

      Sponsorship opportunities are available for Retailer Seminars and other SHOT Week events. Contact Chris Tatulli, NSSF Director, Exhibit and Sponsorship Sales, at ctatulli@nssf.org to learn more about our wide variety of sponsorship options.

      See the full lineup of 2018 SHOT Show Retailer Seminars
      The post Embracing the Urban Community — A Don’t-Miss 2018 SHOT Show Retailer Seminar appeared first on NSSF SHOT Show 2018.
      Learn what today’s urban demographic needs and wants in firearms safety and 2nd Amendment education from a new, straight-talking voice at SHOT Show.
      I am pleased to announce that Maj Toure, founder of Black Guns Matter, will be presenting a highly interactive Retailer Seminar on the misconceptions, myths and successes of engaging urban ... See more
      See more on line
      Embracing the Urban Community — A Don’t-Miss 2018 SHOT Show Retailer Seminar
    • Sure, you need Facebook and Instagram, but if you want to really reach new customers, YouTube is the place to be.
      To succeed online, small retailers must place a higher premium on targeting audiences online. Video advertising is one of the most advantageous ways to do this, since video consumption is growing at an unprecedented rate, especially with mobile users. But especially for small retailers, YouTube offers huge advantages over other social media platforms. For instance, its “Explainer” videos are a great way to grab customer attention and greatly increase the likelihood of them making a purchase through your FFL. In addition, pre-roll, mid-roll and banner ads on third-party videos are a great way to advertise niche products to highly targeted audiences — and you only pay for the ads when they are watched in full. Our 2018 SHOT Show Retailer Seminar “Using YouTube and Digital Paid Ads to Grow Your Small Business” will show you how to do all these things and more.

      This Retailer Seminar will be moderated by Ron Weber, a technology expert with more than 20 years’ experience in high-tech businesses ranging from start-ups to Fortune 500 companies. Weber is a sought-after speaker, presenting at many conferences across the U.S. on topics related to digital advertising, websites, social media, email marketing and more. His session at SHOT Show will focus on educating FFLs and range owners about these tools and how to use them to expand their market share online.

      The Retailer Seminar “Using YouTube and Digital Paid Ads to Grow Your Small Business” takes place the first day of the 2018 SHOT Show, Tuesday, Jan. 23, from 10:30-11:30 a.m. Registration for the 2018 SHOT Show is now open, and buyers and range owners successfully registering to attend the show can then register for various Retailer Seminars and other educational events.

      Sponsorship opportunities are available for Retailer Seminars and other SHOT Week events. Contact Chris Tatulli, NSSF Director, Exhibit and Sponsorship Sales, at ctatulli@nssf.org to learn more about our wide variety of sponsorship options.

      View the full lineup of 2018 SHOT Show Retailer Seminars

      The post The Customer YouTube Connection — Make the Connection With Our Retailer Seminar appeared first on NSSF SHOT Show 2018.
      Sure, you need Facebook and Instagram, but if you want to really reach new customers, YouTube is the place to be.
      To succeed online, small retailers must place a higher premium on targeting audiences online. Video advertising is one of the most advantageous ways to do this, since video consumption is growing at an unprecedented rate, especially with mobile users. But especially for small retailers, YouTube offers huge advantages over other social media platforms. For instance, its ... See more
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      The Customer YouTube Connection — Make the Connection With Our Retailer Seminar
    • There are many ways to roll with the punches — this seminar shows you the smart ways.
      Award-winning author, international speaker and communications expert Marsha Petrie Sue, MBA, will be speaking at the 2018 SHOT Show Executive Management Summit. During her presentation, “Decontaminate Difficult Situations and Prepare for Change: Without Weapons or Duct Tape,” Sue will discuss:

      - Establishing clarity and instantly communicate information to manifest the changes necessary for your group.
      - How to deal with toxic behaviors, situations and attitudes.
      - The four behavior and communication styles and why “flexing” is important.
      - The stages of change and how to help employees understand these stages.
      - Why listening empathetically versus autobiographically solves problems before they occur.
      - Delivering and receiveing tough messages with ease.
      - Establishing a plan to keep your best talent and reduce turnover.
      - Handling resistance with diplomacy, tact, polish and poise.
      Sue is known as the “Muhammad Ali of senior leadership development, conflict resolution, communications and managing change.” She is a former Executive Vice President of a Fortune 500 company and is an international professional speaker and executive coach. She attended the Darden Executive Management Program and is a certified Myers Briggs Type Indicator practitioner. Her clients include small and large corporations, associations, healthcare institutions and government agencies.

      A highly respected author, Sue’s books include, “Toxic People: Decontaminate Difficult People Without Using Weapons or Duct Tape,” “The Reactor Factor: How to Handle Difficult Work Situations Without Going Nuclear” (both best sellers) and her award-winning book, “The CEO of YOU: Leading YOURSELF to Success.” These publications have been translated into many languages, including Russian, French, Portugues, Czech, Romanian and Spanish.

      Sue is very involved in the outdoor and shooting sports. She and her husband, Al, are avid hunters, anglers and conservationists. As chair of the Women’s Outdoor Media Association, Sue and her team raise much-needed funds for Navy SEAL widows through the annual event She Never Quit, held at Marcus and Melanie Luttrell’s ranch in Texas.

      The 2018 SHOT Show Executive Management Seminar will take place Monday, Jan. 22, the day before the 2018 SHOT Show opens. Attendees successfully registering to attend the show can then reserve their seat for the Executive Management Seminar and other events. NSSF Member cost for this event is $275, while non-members can attend for $375.

      Sponsorship opportunities are available for SHOT Show Executive Management Seminar. Contact Chris Tatulli, NSSF Director, Exhibit and Sponsorship Sales, at ctatulli@nssf.org to learn more about our wide variety of sponsorship options.

      View the full Executive Management Seminar agenda and speaker lineup
      The post SHOT Show Executive Management Seminar: Marsha Petrie Sue Presents “Handling Difficult Work Situations” appeared first on NSSF SHOT Show 2018.
      There are many ways to roll with the punches — this seminar shows you the smart ways.
      Award-winning author, international speaker and communications expert Marsha Petrie Sue, MBA, will be speaking at the 2018 SHOT Show Executive Management Summit. During her presentation, “Decontaminate Difficult Situations and Prepare for Change: Without Weapons or Duct Tape,” Sue will discuss:

      - ... See more
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      SHOT Show Executive Management Seminar: Marsha Petrie Sue Presents “Handling Difficult Work Situations”
    • One of the industry's best passes on her knowledge of connecting brands with customers
      In the ever-changing workforce landscape, successful leaders manage and motivate their diverse employees, students and fans to take action. By perfecting their communications — what they say, how they say it and who they say it to — these business leaders can spark lasting productivity in their staff and encourage the development of leadership skills among them. It’s a top-down approach in which business owners and managers ultimately create meaningful connections for their businesses and brands through a deeper engagement between their staff and their customers.

      Developing these critical communication skills will be the central focus of the 2018 SHOT Show University keynote address, “Leadership Through Influence.” This address will be delivered by Julie Golob, author, mother, spokeswoman, industry influencer and one of the most accomplished professional shooters in the world. Golob has earned more than 120 championship titles in international, national and regional marksmanship competitions that span seven different shooting disciplines. A veteran of the elite U.S. Army Marksmanship Unit, she has been named both U.S. Army Female Athlete of the Year and AMU Athlete of the Year. She serves as the captain of Smith & Wesson’s shooting team, and her list of titles encompasses wins at the prestigious Bianchi Cup, Steel Challenge and USPSA, IDPA and IPSC competitions, including her high-profile Ladies Classic Division win at the 2017 IPSC Handgun World Shoot. Her book, “SHOOT: Your Guide to Shooting and Competition,” is a comprehensive primer on the shooting sports, the first of its kind written by a woman and shooting champion. Golob is a dedicated industry ambassador and shares her passion for gun safety, shooting sports and hunting as an outdoor television personality, instructor, guest speaker and through her resourceful website JulieGolob.com.

      Taking place Monday, Jan. 22, the day before the 2018 SHOT Show opens, SHOT Show University is NSSF’s premier learning experience for retailers and range owners, providing business owners of all experience levels ways to improve their businesses. The forum is comprised of four learning tracks: Range, Compliance, Retailer 101 and the Master’s Class.

      Registration for the 2018 SHOT Show is now open. Buyers and range owners successfully registering to attend the show can then register to participate in SHOT Show University and other events. NSSF Members receive a discount on their registration fee to attend SHOT Show University.

      Sponsorship opportunities are available for SHOT Show University and other SHOT Week events. Contact Chris Tatulli, NSSF Director, Exhibit and Sponsorship Sales, at ctatulli@nssf.org to learn more about our wide variety of sponsorship options.

      View the full SHOT Show University agenda and speaker lineup here
      The post Superstar Pro Shooter Julie Golob Kicks off 2018 SHOT Show University appeared first on NSSF SHOT Show 2018.
      One of the industry's best passes on her knowledge of connecting brands with customers
      In the ever-changing workforce landscape, successful leaders manage and motivate their diverse employees, students and fans to take action. By perfecting their communications — what they say, how they say it and who they say it to — these business leaders can spark lasting productivity in their staff and encourage the development of leadership skills among them. It’s a top-down approach in ... See more
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      Superstar Pro Shooter Julie Golob Kicks off 2018 SHOT Show University
    • From its humble beginnings in St. Louis, in 1979, to taking every nook and cranny of the Sands Expo Center in 2017, the SHOT Show is the industry’s signature event, bringing together more than 1,700 exhibitors and 65,000 attendees. Next January, SHOT Show will be celebrating its 40th Anniversary, so we asked a handful of today’s top outdoor writers to pick two exhibitors they know well to tell their SHOT Show stories. Craig Boddington returns with the fifth article in our series, an interview with Steve Hornady. Enjoy!

      — Chris Dolnack, NSSF Senior Vice President and Chief Marketing Officer

      Boddington and Steve Hornady with Hornady’s excellent Nile buffalo, taken on a recent hunt in Uganda. Steve is an avid user of his company’s products, in this case a 300-grain DGX bullet from his .375.

      Hornady Manufacturing of Grand Island, Nebraska, is among a small cadre of manufacturers that have been present at the SHOT Show since the beginning — and Steve Hornady is among an even smaller number CEOs who were also there at the beginning, back in 1979. Come to think of it, I’m probably among few remaining journalists who were also there at the beginning.

      Steve Hornady (SH) on the first SHOT Show: We’d exhibited at NSGA [National Sporting Goods Association] forever, and that first SHOT Show was a whole lot smaller. I remember that we found some really great barbecue, but they couldn’t figure out how to get hot water to our hotel rooms!

      Craig Boddington (CB): Is there any show that stands out or, after all these years, do they run together?

      SH: Well, they do run together because there have been so many, but that blizzard we had in Atlanta was unbelievable. I remember the first show we had at the Las Vegas Convention Center. It was huge and so convenient from the hotels. And, of course, I can’t forget the first SHOT Show in New Orleans. That was one of just two SHOT Shows I’ve missed. If I’d gone to that one we wouldn’t be talking now*. But I fondly remember later SHOT Shows in New Orleans, especially the great food and great parties after show hours.

      CB: Can you recall some products that you introduced at SHOT that became a “thing,” an iconic product?

      Hornady’s Zombie Max ammo was purely in fun, but the packaging was funny as well as fun, and demand far exceeded expectations. The company had to eventually drop the line in order to get to more serious projects!

      SH: Well, in the last few years we’ve introduced an inordinate number of new bullets, cartridges and loads, but for sure I will never forget the reception our .17 HMR received! Understand that the wholesaler show precedes SHOT, and that’s when our new products generally “go public.” So, SHOT is where we get dealer attention. By then, new products are known, so the attendees come to see, not to discover. But the .17 HMR, first seen at the 2002 SHOT Show, was not only an instant home run, but an incredible long-term success story. And, although it was purely for fun, we were absolutely shocked by the reception to our Zombie Max ammo at the 2012 SHOT Show. Clearly it was just a fad, and we agreed it wouldn’t last — but what a fad and what a reception! We had no idea it would last as long as it did. We eventually killed it ourselves just so we could get on to more serious projects!

      One of Steve Hornady’s most memorable product introductions was the .17 HMR, first seen at the 2002 SHOT Show. It is still incredibly successful.

      Over the years, our customers have seen a lot of new Hornady products at SHOT — bullets, cartridges, accessories, loading tools, entire product lines. Sometimes I’m amazed! But right now, I’m really pleased with the acceptance of our ELD lines, both ELD-X and ELD-Match. The engineering and development side of these bullets is a long and complicated story — it took a whole lot longer than we expected, and use of the Doppler radar gave us some interesting turns along the way — but I’m really pleased with the results and the acceptance.”

      CB: What’s the funniest thing that ever happened to you at a SHOT Show?

      SH: Well, understand, I was a kid from the Midwest, not necessarily sheltered, but maybe a bit naïve. At a SHOT Show in New Orleans, I was walking through my hotel lobby when I saw a man tackle a woman, bringing her to the floor. There was another man there as well — apparently a three-way scuffle. Instinct kicked in and I was just about to rush in along with other bystanders, when one of the combatants flashed a badge, saying gruffly, “Back off, she’s a professional, he’s a john.” I backed off — fast. We never saw stuff like that in Grand Island!

      CB: Can you think of a rookie mistake you made as an exhibitor?

      SH: “Well, it wasn’t at SHOT, but at one of the NSGA shows I was hanging a backdrop on the booth when a union rep caught me and read me the riot act.”

      CB: How do you view the SHOT Show as key to your business?

      Boddington and Steve Hornady at the Hornady show booth. Steve Hornady attended the first SHOT Show in 1979 and has made all but two since. You will usually find him close by the Hornady display.

      SH: It is key to both maintaining and building our business. There’s nothing like a face-to-face meeting, understanding what your customers, vendors and suppliers want, what they can do and what they can’t do. Today, for us, the SHOT Show isn’t so much about taking orders, but sitting down with partners — such as Ruger — and planning production and marketing, bringing joint development to market.”

      CB: Thanks, Steve. I know I speak for many when I say we’re happy you’re a part of this industry and especially SHOT Show’s history. I know we’re all looking forward to seeing you at the 2018 show!

      *As a sad footnote to SHOT Show’s history, the private plane of Joyce Hornady, Steve’s father, went down on approach to the 1981 New Orleans show. There were no survivors. Hornady’s founder and much of his management team were lost.

      The post SHOT Show 40th Anniversary Blast from the Past — Hornady Manufacturing appeared first on NSSF SHOT Show 2018.
      From its humble beginnings in St. Louis, in 1979, to taking every nook and cranny of the Sands Expo Center in 2017, the SHOT Show is the industry’s signature event, bringing together more than 1,700 exhibitors and 65,000 attendees. Next January, SHOT Show will be celebrating its 40th Anniversary, so we asked a handful of today’s top outdoor writers to pick two exhibitors they know well to tell their SHOT Show stories. Craig Boddington returns with the fifth article in our series, an ... See more
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      SHOT Show 40th Anniversary Blast from the Past — Hornady Manufacturing
      inconu inconu gros con de chasseur pauvre bête et ca paye une fortune pour chasser en afrique......et il son comptent c'est connards
    • This 2018 SHOT Show Retailer Seminar will bring every FFL up to date on this critical component of their business.
      The National Instant Criminal Background Check System (NICS) has been in existence for nearly 20 years. Even though it’s a well-established system, NICS continues to evolve and grow. Our first Retailer Seminar of the 2018 SHOT Week, “Navigating the National Instant Criminal Background Check System (NICS)” shares insight into some of the most common problems and issues encountered when supporting background checks for Federal Firearms Licensees (FFL). Two of the FBI’s NICS Section professionals will provide tips and recommendations on how best to navigate a NICS background check, as well as some of the processing changes the NICS Section is currently undergoing to provide optimal efficiency to end users and their customers.

      Leading this session are the FBI’s Eric Moore and Marc Chamberlain.

      Moore is a native of West Virginia and a graduate of West Virginia University with a Bachelor of Science degree in Exercise Physiology from the School of Medicine. He began his career with the FBI in 1997 and has worked in the NICS section since its inception in 1998. He has served as a customer service representative, a NICS legal instrument examiner and a program analyst in the Appeal Services Unit and on the Processing for Daily Quality (PDQ) Team. Moore has also been a liaison specialist assigned to the State Support Team and currently serves in that capacity within the NICS Business Unit.

      Chamberlain began his career with the FBI in 1997 as a fingerprint examiner. He then began working in NICS as an examiner in 1998. He has held many jobs during his NICS career, including program analyst, legal administrative specialist and liaison specialist. During his time as a liaison specialist, initially his primary function was to serve as a liaison between the NICS Section and FFLs. He now focuses on the NICS E-Check and the NICS Improvement Amendments Act.

      The Retailer Seminar “Navigating the National Instant Criminal Background Check System (NICS)” takes place the first day of the 2018 SHOT Show, Tuesday, Jan. 23, from 9:00-10:00 a.m. Registration for the 2018 SHOT Show is now open, and buyers and range owners successfully registering to attend the show can then register for various Retailer Seminars and other educational events.

      Sponsorship opportunities are available for Retailer Seminars and other SHOT Week events. Contact Chris Tatulli, NSSF Director, Exhibit and Sponsorship Sales, at ctatulli@nssf.org to learn more about our wide variety of sponsorship options.

      View the full lineup of 2018 SHOT Show Retailer Seminars
      The post NICS Ins and Outs — Register Now for the January 23 Retailer Seminar appeared first on NSSF SHOT Show 2018.
      This 2018 SHOT Show Retailer Seminar will bring every FFL up to date on this critical component of their business.
      The National Instant Criminal Background Check System (NICS) has been in existence for nearly 20 years. Even though it’s a well-established system, NICS continues to evolve and grow. Our first Retailer Seminar of the 2018 SHOT Week, ... See more
      See more on line
      NICS Ins and Outs — Register Now for the January 23 Retailer Seminar
    • NEWTOWN, Conn. — The National Shooting Sports Foundation® (NSSF®), the trade association for the firearms industry, is pleased to announce that Smith & Wesson will be returning as the Platinum Sponsor of the 2018 SHOT Show University. This is the sixth year in a row the American manufacturer of firearms has supported the forum at this level.

      “Smith & Wesson’s unparalleled level of support for our industry’s retailers and range owners underscores the company’s commitment to maintaining the viability of our industry from top to bottom,” said John McNamara, NSSF Senior Director, Retail Services. “It’s an honor to have this prestigious company partner with us in providing this ever-important educational forum.”

      Taking place Monday, Jan. 22, the day before the 2018 SHOT Show opens, SHOT Show University is NSSF’s premier learning experience for retailers and range owners, providing business owners of all experience levels ways to improve their businesses. The forum is comprised of four learning tracks: Range, Compliance, Retailer 101 (designed for more newly established FFLs) and the Master’s Class (created for more veteran firearms retailer owners). Attendees can participate in one complete track or select from sessions across any of the four to customize their experience. A wide variety of industry and business experts lead the various discussions, with topics that range from ATF inspection preparation and technology that drives customer engagement to NFA compliance, new media marketing techniques and how data collection and analysis can help small businesses thrive.

      “SHOT Show University has proven to be a valuable educational tool for retailers and range owners, and Smith & Wesson is proud to support the NSSF as it develops programs to educate our retailers on new ways to enhance their businesses,” said Matt Buckingham, company President.

      Registration for the 2018 SHOT Show is now open. Buyers and range owners successfully registering to attend the show can then register to participate in SHOT Show University and other events. View the full SHOT Show University agenda and speaker lineup here.

      Additional sponsorship opportunities are available for SHOT Show University and other SHOT Week events. Contact Chris Tatulli, NSSF Director, Exhibit and Sponsorship Sales, at ctatulli@nssf.org to learn more about our wide variety of sponsorship options.

      -30-

      About NSSF
      The National Shooting Sports Foundation is the trade association for the firearms industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of more than 12,000 manufacturers, distributors, firearms retailers, shooting ranges, sportsmen’s organizations and publishers. For more information, log on to www.nssf.org.

      The post Smith & Wesson Returns as Platinum Sponsor for 2018’s SHOT Show University appeared first on NSSF SHOT Show 2018.
      NEWTOWN, Conn. — The National Shooting Sports Foundation® (NSSF®), the trade association for the firearms industry, is pleased to announce that Smith & Wesson will be returning as the Platinum Sponsor of the 2018 SHOT Show University. This is the sixth year in a row the American manufacturer of firearms has supported the forum at this level.

      “Smith & ... See more
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      Smith & Wesson Returns as Platinum Sponsor for 2018’s SHOT Show University
    • Of all the compliance areas today’s FFLs need to focus on, the ATF Form 4473 is perhaps the most important. That form is one of increasing complexity, bringing accuracy and accountability challenges to even the most seasoned FFL salespersons and compliance managers.

      If you want to reduce your stress level and have an error-free report back after an ATF audit, the NSSF and SHOT Show University are here to help. Our session “In-Depth Review: The 4473 and You,” led by NSSF Compliance Consultant Team Members and former ATF deputy assistant directors Harry McCabe and Wally Nelson, will review the Form 4473 in detail, provide information on the logic behind the information required in each box and answer any questions you have regarding this legal document.

      Harry McCabe retired from ATF in 2012, after more than 36 years of service. He began his career as an inspector in Raleigh, North Carolina, conducting numerous firearms and explosives inspections in both North and South Carolina until being transferred to bureau headquarters in 1983. During his career, McCabe was the area supervisor in Detroit and a branch chief at ATF Headquarters. In 1998, he became Director, Industry Operations, of the Nashville Field Division where, for 12 years, he directed all the firearms inspection activities in Tennessee and Alabama. During that time, McCabe oversaw more than 5,000 firearms qualification and compliance inspections and conducted approximately 50 firearms industry educational seminars. In 2010, he became Deputy Assistant Director for Field Operations, where he was responsible for the entire firearms regulatory policy and inspection program nationwide.

      Wally Nelson is a retired ATF Deputy Assistant Director (DAD) with more than 30 years of ATF experience. As DAD, he directed all regulatory firearms programs, including the development and monitoring of firearms inspection programs, licensing, NFA firearms, imports, tracing and regulations, as well as the firearms technology branch. He retired from ATF in October 2005. For the last six years, Nelson has brought his expertise in firearms laws and regulations to dozens of industry members as a private consultant, conducting FFL site visits to review required records and sample firearms inventories. He has also provided employee training, helped to develop compliance plans and assisted FFLs of all types and sizes with ATF compliance and licensing issues.

      Taking place Monday, Jan. 22, the day before the 2018 SHOT Show opens, SHOT Show University is NSSF’s premier learning experience for retailers and range owners, providing business owners of all experience levels ways to improve their businesses. The forum is comprised of four learning tracks: Range, Compliance, Retailer 101 and the Master’s Class. Anyone attending SHOT Show University can take part in the learning tracks of their choice, but the session “In-Depth Review: The 4473 and You” is particularly recommended for compliance managers, new FFLs, those currently going through the FFL licensing process and for recently on-boarded staff members of current FFLs.

      Registration for the 2018 SHOT Show is now open. Buyers and range owners successfully registering to attend the show can then register to participate in SHOT Show University and other events. NSSF Members receive a discount on their registration fee to attend SHOT Show University.

      Sponsorship opportunities are available for SHOT Show University and other SHOT Week events. Contact Chris Tatulli, NSSF Director, Exhibit and Sponsorship Sales, at ctatulli@nssf.org to learn more about our wide variety of sponsorship options.

      View the full SHOT Show University agenda and speaker lineup
      The post Perfect Form: SHOT Show University Session Focuses on 4473 Excellence appeared first on NSSF SHOT Show 2018.
      Of all the compliance areas today’s FFLs need to focus on, the ATF Form 4473 is perhaps the most important. That form is one of increasing complexity, bringing accuracy and accountability challenges to even the most seasoned FFL salespersons and compliance managers.

      If you want to reduce your stress level and have an error-free report back after an ATF audit, the NSSF and SHOT Show University are here to ... See more
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      Perfect Form: SHOT Show University Session Focuses on 4473 Excellence
    • With last year’s official evolution of SHOT Show into SHOT Week and more events than ever before taking place, NSSF has restructured its annual State of the Industry Dinner to the State of the Industry Reception. We understand that our more than 64,000 SHOT Show attendees are pulled in many directions and that show days and evenings are long for everyone. In consideration of this, we’re now providing an event that is shorter in duration, while providing both a report on our industry’s well-being and a more personal networking opportunity.

      This year’s State of the Industry Reception will take place the evening of Jan. 23, the first night of the show, at the Palazzo Theater. The reception will begin with cocktails and hors d’oeuvres from 5:30 to 6:15 p.m., followed immediately by the State of the Industry address delivered by NSSF President and CEO Steve Sanetti and NSSF Board Chairman Bob Scott. The event will conclude at 7 p.m.

      Tickets for this special event are on sale now. Both NSSF Members and non-members may attend for $40, in celebration of SHOT Show’s 40th Anniversary. Seating is limited to 550, and early sales have already claimed 50-percent of the available reservations. To reserve your seat at the all-new State of the Industry Reception, simply add it to your SHOT Show registration at shotshow.org.

      Jeff Foxworthy Celebrates SHOT Show at the Venetian
      We know many of you have attended the State of the Industry Dinner in the past not just for the important industry update, but because there has always been great entertainment that evening. Though the new, condensed State of the Industry Reception doesn’t accommodate that, our SHOT Show Headquarters Hotel, The Venetian, is making sure you’ll get plenty of laughs by hosting two nights of entertainment with comedian Jeff Foxworthy. Jeff is one of SHOT Show’s favorite guests, and we’re pleased he’ll be celebrating SHOT Show’s 40th Anniversary with us. Jeff takes to the stage of the Venetian Theater Jan. 24 and 25 at 8 p.m., and his always fresh material is guaranteed to provide a memorable evening for all.

      Get Tickets here or call 866-641-7469
      The post NSSF Reveals New State of the Industry Format appeared first on NSSF SHOT Show 2018.
      With last year’s official evolution of SHOT Show into SHOT Week and more events than ever before taking place, NSSF has restructured its annual State of the Industry Dinner to the State of the Industry Reception. We understand that our more than 64,000 SHOT Show attendees are pulled in many directions and that show days and evenings are long for everyone. In consideration of this, we’re now providing an event that is shorter in ... See more
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      NSSF Reveals New State of the Industry Format
    • Being a successful executive in today’s competitive world requires being mentally tough in the face of both challenges and opportunities. How one acquires the necessary level of mental toughness to make the right decisions at the right time, however, isn’t always so clear — but there is a way.

      Learn to use the tool that allows individuals to overcome the obstacles to achievement when you attend the 2018 Executive Management Seminar keynote address, “Relentless Solution Focus and Executive Toughness.” Relentless Solution Focus (RSF) is a concrete and proven method of increasing individual health, happiness and success that, by extension, produces organizations that are healthier, happier and more successful. Through this session, attendees will come to understand how their organizations can develop the collective positive mindset needed to outperform the competition. Topics in this address include:

      - Problem-Centric Thought (PCT) Alert System — How to avoid the “PCT disadvantage.”
      - RSF Tool — Motivation and the ability to replace all negative thinking with solution-focused thought within 60 seconds.
      - Solution-Focused Meeting Protocol — The simple, effective way to make all meetings more efficient and productive.
      “Relentless Solution Focus and Executive Toughness” will be presented by Dr. Jason Selk. Dr. Selk is one of the premier performance coaches in the United States. He utilizes his in-depth knowledge and experience of working with the world’s finest athletes, coaches and business leaders to help individuals and organizations outperform their competition. Dr. Selk works with such clients as professional athletes in the NFL, NHL, NBA, PGA, LPGA, MLB and NASCAR. In addition, he works with business clients such as UBS Financial, Edward Jones, Wells Fargo, Northwestern Mutual and Enterprise Holdings, to name a few.

      While serving as the Director of Mental Training for the St. Louis Cardinals, Dr. Selk helped the team win its first World Series in over 20 years and, in 2011, he assisted the Cardinals in the historic feat of winning its second World Championship in a six-year period.

      Dr. Selk is a regular contributor to Forbes, INC, Success, Shape and Self Magazine, ABC, CBS, ESPN, and NBC radio and television, and he has been featured in USA Today, CNBC and Men’s Health. Dr. Selk’s second book, “Executive Toughness,” is a best-selling business book, and his first book, “10-Minute Toughness,” is on pace to be one of the best-selling sports psychology books of all time. His latest book, “Organize Tomorrow Today,” was ranked by CEO READ as the 13th best-selling business book of 2016.

      The 2018 SHOT Show Executive Management Seminar takes place Monday, Jan. 22, the day before the 2018 SHOT Show opens. Attendees successfully registering to attend the show can then reserve their seat for the Executive Management Seminar and other events. NSSF Member cost for the 2018 Executive Management Seminar is $275, while non-members can attend for $375.

      Sponsorship opportunities are available for SHOT Show Executive Management Seminar. Contact Chris Tatulli, NSSF Director, Exhibit and Sponsorship Sales, at ctatulli@nssf.org to learn more about our wide variety of sponsorship options.

      View the full Executive Management Seminar agenda and speaker lineup.

      The post SHOT Show Executive Management Seminar: Jason Selk Presents “Focus on Solutions” appeared first on NSSF SHOT Show 2018.
      Being a successful executive in today’s competitive world requires being mentally tough in the face of both challenges and opportunities. How one acquires the necessary level of mental toughness to make the right decisions at the right time, however, isn’t always so clear — but there is a way.

      Learn to use the tool that allows individuals to overcome the obstacles to achievement when you attend the ... See more
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      SHOT Show Executive Management Seminar: Jason Selk Presents “Focus on Solutions”
    • When it comes to SHOT Show for this retailer, it’s about family and familiarity.
      Welcome to NSSF’s newest SHOT Show column, “Working the Show.” Designed to help retailers and range owners of all sizes realize the most from their time and money spent in Las Vegas every year at SHOT Show, “Working the Show” will share how various successful retailers across the country plan for SHOT Week and what they’re looking to accomplish while they’re at the show. After the show, we’ll continue the series and examine how these retailers, along with manufacturers and media members, are maintaining contacts, responding to trends, changing their marketing based on their purchases and other follow-up tactics.

      —John McNamara, NSSF Senior Director, Retailer Services

      Ace Sporting Goods is a third-generation, family-run store about 45 minutes south of Pittsburgh, Pennsylvania, that opened in 1947. Though originally an auto parts and general/hardware store, Ace eventually moved to concentrate on hunting and fishing until the early 1980s, when the product line was then geared exclusively to the shooting sports. The 6,500 square-foot showroom has 15 full-time and five part-time employees and stocks about 4,000 guns. Ace specializes in firearms, optics, reloading and black powder, and is open seven days a week from 10:00 a.m. to 9:00 p.m. weekdays, 9:00 a.m. to 5:00 p.m. Saturday and from 11:00 a.m. to 4:00 p.m. Sundays.

      With now 70 years of gun selling and buying under the company’s belt, Ben Romanoff, general manager at Ace, along with his father, George, take a unique approach to SHOT Show. For them, it’s not so much real-time buying as it is browsing and making and solidifying relationships.

      “What we’re trying to do is get the pulse on the industry,” says Romanoff, “but I’m gathering that information on a daily basis, too. In terms of buying, it’s never been really a buying show, it’s always been more of an information show.

      “We walk up and down every aisle,” Romanoff tells me of the mileage he puts on over the course of the show. “Do we buy? Sometimes. We look at each other and ask ourselves if we think this will work in our market, or do we think this will not work in our market.”

      When Romanoff does buy at SHOT Show, it’s usually distributor deals and SHOT Show exclusives. For new products, Romanoff tells me the first things he asks a manufacturer are where they’re advertising and who knows about their product. A few thousand followers on social media “doesn’t fly,” he says. “You could have the greatest product here, but if you’re not advertising … if you’re not really in these mainstream magazines for the industry, if you’re not getting noticed that way, it’s going to be tougher for me to sell,” he explains. “I can try to advertise myself, and we’ve done that, we’ve tried some new manufacturers and my guys talk it up, but if people aren’t familiar, they’re going to go back [to familiar brands].”

      To help notify customers of new products and gauge their response, Romanoff tells me that when he sees something at SHOT that he likes, he snaps a picture and sends it back to the store.

      “We’ve got a guy who handles our Facebook. We’ll send it [the picture] back and say, for example, ‘Kel-Tec just came out with this.’”

      But SHOT Show isn’t as simplistic as the duo wandering around and posting pictures on social media. Romanoff cautions those who are going to try and wing it that it’s going to be pretty difficult, because of the number of people and exhibitors there.

      “What we do is, we have a pretty good idea of who is going to be there and who isn’t going to be there, so my dad and I sit down with our list of who’s going to be there and we map it out. Make sure you see the people you really want to see,” he says. “Take the time with those manufacturers, but don’t take too much time. You know you can really get sucked in.”

      While Romanoff does schedule appointments, mostly with his reps, sometimes he will pop into a booth for a conversation with the manufacturer.

      “Ask, ‘Hey, is this a good time to sit down and talk?’” He focuses on the big manufacturers first, because sometimes it can be tough to get close enough to ask your questions. “Come up with a game plan,” he stresses.

      Something Romanoff does during these conversations is talk about promotions he wants to run—for example, Ruger Days, Glock Days and Smith & Wesson Days. Later, he follows up with what guns he would like to have.

      “You just rolled out these guns. If it’s possible, we’d like to get a stock of them in so whenever one of our customers comes to our promotional weekend, they’re going to get the latest and greatest gun,” Romanoff says as an example of his follow-up.

      The Romanoffs report back to the store on the Saturday morning after the show to give a breakdown of what they saw, what they liked and didn’t like, and what they decided to purchase. Similarly, the store staff reports what they’re hearing from customers and from the channels they’re monitoring.

      “We take all of that information together and kind of roll it out to our guys and let them know what to expect,” says Romanoff. Follow-up continues throughout the year with weekly manager meetings and notifications to customers.

      Another thing the younger Romanoff has focused on since coming into the business eight years ago is meeting people at SHOT and solidifying existing relationships.

      “My dad has been doing this a long time, but I want the manufacturers to be comfortable so that, once George is not here anymore, they know Ben’s going to run the store the same way he was and nothing’s going to change.”

      Prior to the show, Romanoff says he gets a lot of his planning information directly from NSSF through communications and the website.

      “I don’t necessarily look at [manufacturer’s] flyers because we’re going to hit them all,” he says. “We get the NSSF magazine as well, and that gives you a lot of heads up, so I would say that is primarily it — looking at the NSSF magazine [SHOT Business] that says ‘Look for this and look for this’ [at SHOT].”

      With his well-thought-out game plan, Romanoff tells me there’s not much about SHOT Show that surprises him, other than the diversity of people.

      “You got your military guys decked out in their tactical gear, you’ve got your guys in suits and your guys in jeans and cut-off sleeves and all that stuff,” he quips. But western Pennsylvania is Romanoff’s world when it comes to the shooting sports, and the SHOT Show is the only place where he gets a true appreciation for how large and worldwide our industry is.

      “[I]t kind of puts it more in perspective. There are people from all over, and that’s something that surprises me about it, and how professional we are and what NSSF does — how professional the Show is and how well it runs,” he adds.

      About the Author
      Warren Berg is a 25-year veteran of the shooting, hunting and outdoors industry. He has penned hundreds of articles under many names for such storied publications as American Rifleman and Field & Stream. He has produced award-winning television programs on personal-defense and has hunted extensively in North America, Europe and Africa.

      The post Working the Show: Ace Sporting Goods — Washington, Pennsylvania appeared first on NSSF SHOT Show 2018.
      When it comes to SHOT Show for this retailer, it’s about family and familiarity.
      Welcome to NSSF’s newest SHOT Show column, “Working the Show.” Designed to help retailers and range owners of all sizes realize the most from their time and money spent in Las Vegas every year at SHOT Show, “Working the Show” will share how various successful retailers across the country plan for SHOT Week and what they’re looking to accomplish while they’re at the show. After the ... See more
      See more on line
      Working the Show: Ace Sporting Goods — Washington, Pennsylvania
    • Many small businesses are sitting on a wealth of information that can help them improve their business practices, marketing and customer engagement, but few know how to collect and apply that information. Firearms ranges are no exception to this. Thankfully, today we have a number of solutions that can easily harness the customer data around us and define the road to improvement — and profits.

      Designed for today’s range owners, both those with existing facilities and those developing new footprints, the SHOT Show University session “Data Collection for Small Businesses” will teach attendees how cloud computing and internet-connected sensors, with their decreasing costs, are quickly aiding data collection. You’ll also learn why these applications are starting to make inroads with retail and range businesses. The presentation will focus on some of the new sensing and tracking technologies that utilize video cameras, microphones, WiFi and RFID chips to increase customer engagement, monitor range operations, track inventory and even correlate customer traffic with real-world events like weather and sporting events.

      Bryan Stear

      “Data Collection for Small Business” will be moderated by Bryan “B.A.” Stear, owner and operator of Shoot Indoors, an indoor firing range located in the Denver suburbs. He also runs a successful shooting range consulting service, helping entrepreneurs and venture capital firms to smartly design and locate new ranges by optimizing business plans through the use of data analytics and demographics. Stear spent the first half of his career designing satellites and performing data analytics, but always had the ambition to open a shooting range that would change the entire industry. He accomplished that dream by building Shoot Indoors, which utilizes his own TAPER-Range patent-pending design that cuts equipment costs significantly.

      Taking place Monday, Jan. 22, the day before the 2018 SHOT Show opens, SHOT Show University is NSSF’s premier learning experience for retailers and range owners, providing business owners of all experience levels ways to improve their businesses. The forum is comprised of four learning tracks: Range, Compliance, Retailer 101 and the Master’s Class. Anyone attending SHOT Show University can take part in the learning tracks of their choice.

      Registration for the 2018 SHOT Show is now open. Buyers and range owners successfully registering to attend the show can then register to participate in SHOT Show University and other events. NSSF Members receive a discount on their registration fee to attend SHOT Show University.

      Sponsorship opportunities are available for SHOT Show University and other SHOT Week events. Contact Chris Tatulli, NSSF Director, Exhibit and Sponsorship Sales, at ctatulli@nssf.org to learn more about our wide variety of sponsorship options.

      View the full SHOT Show University agenda and speaker lineup
      The post Range Profits by the Numbers at 2018 SHOT Show University appeared first on NSSF SHOT Show 2018.
      Many small businesses are sitting on a wealth of information that can help them improve their business practices, marketing and customer engagement, but few know how to collect and apply that information. Firearms ranges are no exception to this. Thankfully, today we have a number of solutions that can easily harness the customer data around us and define the road to improvement — and profits.

      Designed for today’s range owners, both those with existing facilities and those ... See more
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      Range Profits by the Numbers at 2018 SHOT Show University
    • New York Times Best-Selling Author Dr. Tim Irwin Speaks at 2018 SHOT Show Executive Management Seminar
      Some leaders make an impact, while others falter after initial success. The successful endure all the perils and pitfalls leaders inevitably face, while others are seduced by their power, wealth or fame and contribute to their own downfall.

      Which type of leader will you be in 2018?

      Learn what determines whether a leader prospers, fails or flounders when you attend the 2018 Executive Management Seminar keynote, “Impact: Great Leadership Changes Everything.”

      Taking place Monday, January 22, the day before the opening of the 2018 SHOT Show at the Sands Expo in Las Vegas, Nevada, this special session will be delivered by the New York Times best-selling author Dr. Tim Irwin.

      Dr. Tim Irwin

      Dr. Irwin is a leading organizational psychologist and management consultant who has helped executives at some of America’s most well-known companies such as, IBM, Coca-Cola, Chick-fil-A, Corning and Turner Broadcasting Systems. He is a frequent speaker on leadership development and organizational effectiveness and guides executives to continued success while helping them avoid derailment.

      Dr. Irwin is the author of three critically-acclaimed books, including his latest, “Impact: Great Leadership Changes Everything,” a New York Times bestseller. His earlier books include “Run with the Bulls without Getting Trampled” and “Derailed: Five Lessons Learned from Catastrophic Failures of Leadership.”

      Dr. Irwin is a frequent hunter and target shooter. His keynote presentation at the 2018 Executive Management Seminar is sponsored by Trijicon.

      Registration for the 2018 SHOT Show Executive Management Seminar is now open. Attendees successfully registering to attend the show can then reserve their seat for the Executive Management Seminar and other events. NSSF Member cost for this event is $275, while non-members can attend for $375. For more information and to see the full seminar agenda and its impressive keynote speaker lineup, visit shotshow.org/executive-management-seminar.

      Sponsorship opportunities are available for SHOT Show Executive Management Seminar. Contact Chris Tatulli, NSSF Director, Exhibit and Sponsorship Sales, at ctatulli@nssf.org to learn more about our wide variety of sponsorship options.

      Sponsored by:

      The post Executive Management Seminar: How Great Leadership Changes Everything appeared first on NSSF SHOT Show 2018.
      New York Times Best-Selling Author Dr. Tim Irwin Speaks at 2018 SHOT Show Executive Management Seminar
      Some leaders make an impact, while others falter after initial success. The successful endure all the perils and pitfalls leaders inevitably face, while others are seduced by their power, wealth or fame and contribute to their own downfall.

      Which type of leader will you be in 2018?

      Learn what determines whether a leader prospers, fails or flounders when you attend the ... See more
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      Executive Management Seminar: How Great Leadership Changes Everything
    • In business, if you’re not on top of the next big thing, you’re two steps (or more) behind everyone else who is. That doesn’t compromise you only on a superficial level, where your customers — especially the growing legions of Millennial and female buyers — think you’re not “hip” enough for them. Indeed, it can spell disaster for your business because you simply won’t have what these eager, enthusiastic buyers want when they want it. In other words, you’ll fail to provide the buying experience more customers today are demanding.

      Gene Marks

      Gene Marks, a perennial favorite at SHOT Show University, aims to keep today’s retailer and range owner not just up to speed, but out in front of their customers and their competition with the 2018 SHOT Show University session “Technologies, Trends, Services and Tools Every FFL Needs to Know.” During this session, Marks will discuss how smart business owners and managers are:

      - Increasing revenues from existing customers using customer relationship management technology.
      - Reducing exposure to data breaches and other losses through the right security applications.
      - Improving employee productivity with the latest collaboration and communication tools.
      - Maximizing investments and growing businesses with cloud, mobile and social media technologies, while minimizing overhead and structural costs with new services that perform back-office operations more efficiently.
      - Generating more revenue using web-based services for lead generation and marketing.
      - The benefits of moving accounting operations online to manage it all from any device wherever you are.
      - The benefits, costs, risks and rewards of outsourcing, including the latest technology tools to manage your outsourced contractors.
      - The newest cloud-based technologies helping companies of all sizes recruit, manage, compensate and make them more attractive to Millennials.
      As a small business expert, Gene Marks writes daily for The Washington Post, focusing on issues affecting the business community. He also writes weekly columns for Forbes Inc. Magazine, Fox Business, The Huffington Post, and Entrepreneur.com. Marks frequently appears on FOX Business, FOX News and CNBC, quarterly on MSNBC’s “Your Business” program and monthly on various TV outlets in the Philadelphia area. In addition, Marks has appeared as a guest on numerous radio talk shows such as The Sean Hannity Radio Show and authored dozens of articles for publication. He owns and operates the Marks Group PC, a highly successful 10-person firm that provides technology and consulting services to small and medium-sized businesses.

      Taking place Monday, January 22, the day before the 2018 SHOT Show opens, SHOT Show University is NSSF’s premier learning experience for retailers and range owners, providing business owners of all experience levels ways to improve their businesses. The forum is comprised of four learning tracks: Range, Compliance, Retailer 101 and the Master’s Class. Though anyone can attend any learning track, those with newly established FFL businesses, those looking to explore firearms retailing or firearms range businesses for the first time and those looking to expand their footprints with additional locations are especially encouraged to participate in the Retailer 101 track.

      Registration for the 2018 SHOT Show is now open. Buyers and range owners successfully registering to attend the show can then register to participate in SHOT Show University and other events. NSSF Members receive a discount on their registration fee to attend SHOT Show University. To see the full SHOT Show University agenda and speaker lineup, click here.

      Sponsorship opportunities are available for SHOT Show University and other SHOT Week events. Contact Chris Tatulli, NSSF Director, Exhibit and Sponsorship Sales, at ctatulli@nssf.org to learn more about our wide variety of sponsorship options.

      The post Speaker Gene Marks Tells FFL Retailers What’s Trending Now at 2018 SHOT Show University appeared first on NSSF SHOT Show 2018.
      In business, if you’re not on top of the next big thing, you’re two steps (or more) behind everyone else who is. That doesn’t compromise you only on a superficial level, where your customers — especially the growing legions of Millennial and female buyers — think you’re not “hip” enough for them. Indeed, it can spell disaster for your business because you simply won’t have what these eager, enthusiastic buyers want when they want it. In other words, you’ll fail to provide ... See more
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      Speaker Gene Marks Tells FFL Retailers What’s Trending Now at 2018 SHOT Show University
    • With the 2018 SHOT Show registration now open and new protocols for registration in place, we’ve been fielding a number of questions. Two standing out are, “Why is there a new protocol at all?” and, from exhibitors, “How is my staff badge allotment affected by the new process?” Let’s explain the new process and answer these questions.

      Email Requirements for All SHOT Show Registrants
      The new registration process requires a unique email address for every person registering to attend the show, whether that person is a buyer, exhibitor or media member. We are making a concerted effort to raise the quality level of the people walking the aisles, and that means eliminating the many non-qualified individuals that have been attending, particularly through exhibitor requests.

      Upon submitting a registration, the unique email address provided will receive an email containing a “click to confirm” button. Responding via that confirmation button is required to complete that registration. If this step is not taken, there will be no confirmation, and no badge will be mailed in advance of the show or available for printing onsite.

      Exhibitor Badge Allotments
      While the response to the new efforts to raise the quality of the show has been generally well received, it has prompted questions about staff badge allotments from several exhibitors. NSSF allocates a certain number of staff badges for each exhibitor based on their booth size. It is an estimate of what we believe is needed to staff a booth of that particular size, and that number is the one for which you will receive exhibitor badges without charge.

      That said, we know that every exhibitor is unique and has their own challenges and requirements, and NSSF encourages all exhibitor personnel who have a legitimate business purpose for attending to register for the show, regardless that exhibitor’s badge allotment. If an exhibitor needs more badges for their booth than allotted, they may absolutely register additional staff. Each staff badge above the allotment is $50. That’s it. No muss, no fuss. Simply ensure you follow the new registration process with a unique email for each person registered and make sure that staff responds to the confirmation email.

      It is important to remember that each individual with an Exhibitor badge can enter the hall earlier than others. We want to ensure that only properly credentialed individuals are in the exhibit hall at the appropriate times. (Attendees with Exhibitor Guest badges are not permitted to enter the hall early.)

      Purchasers and Vendors
      Exhibitor purchasing professionals are often best classified to attend the SHOT Show as Buyers. Exhibitor vendors are usually more accurately described as Material Suppliers. Please contact Show Management via the information below and discuss your specific needs with these staff members so that their badges accurately reflect their job function at the show.

      Why the Change?
      We understand the public’s desire to attend SHOT Show. However, we work diligently to maintain the SHOT Show as a trade-only show. People who do not contribute to or participate in the critical business that takes place at the show are a burden on those who are there for business, and many simply want to entice exhibitors to conduct retail sales at the show, which is against our rules. The new process will also help us reduce the number of family, friends and neighbors who are simply taking an annual vacation to Las Vegas and not attending the show in a professional capacity.

      In today’s world, we also need to ensure the SHOT Show is doing everything it can to protect the show and its visitors. Unique email addresses provide an added level of security and means of communication with each person attending the show, should the need arise.

      Our goal with SHOT Show, as always, is to maintain its integrity as a trade-only event and provide a safe and profitable business environment. We believe the steps being taken through the exhibitor registration process should help accomplish that goal. We appreciate everyone’s cooperation and are looking forward to the 2018 SHOT Show — our 40th Anniversary — being the best ever.

      Questions about your registration and how to register? Contact Exhibitor Customer Service at 855-355-7468 or email RegMgr@SHOTShow.org.

      The post New SHOT Show Registration Process — Questions Answered appeared first on NSSF SHOT Show 2018.
      With the 2018 SHOT Show registration now open and new protocols for registration in place, we’ve been fielding a number of questions. Two standing out are, “Why is there a new protocol at all?” and, from exhibitors, “How is my staff badge allotment affected by the new process?” Let’s explain the new process and answer these questions.

      Email Requirements for All SHOT Show Registrants
      The new ... See more
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      New SHOT Show Registration Process — Questions Answered
    • Melvin Forbes with the rifle that changed his life, altered rifle history and that was a hit at the 1985 SHOT Show.

      From its humble beginnings in St. Louis, in 1979, to taking every nook and cranny of the Sands Expo Center in 2017, the SHOT Show is the industry’s signature event, bringing together more than 1,700 exhibitors and 65,000 attendees. Next January, SHOT Show will be celebrating its 40th Anniversary, so we asked a handful of today’s top outdoor writers to pick two exhibitors they know well to tell their SHOT Show stories. Fourth in our new “Blast from the Past” series, the well-regarded scribe Richard Mann speaks with New Ultra Light Arms’ Melvin Forbes. Enjoy! — Chris Dolnack, NSSF Senior Vice President and Chief Marketing Officer

      Two years after I graduated high school, a shop teacher from West Virginia introduced a bolt-action rifle to the world at the 1985 SHOT Show. That rifle forever changed the landscape of sporting rifles, because it weighed less than five pounds and shot with the precision of a Benchrest wonder gun. I lusted for one of those rifles in the most sinful ways for nearly 20 years, until I finally had enough money to buy one. Now I own five.

      Melvin Forbes, of the company now known as New Ultra Light Arms, has been building that same rifle for 33 years. During that time, he has never missed attending SHOT Show, where, with his remarkable creation, he amazes those who walk into his booth. Other companies have tried to copy his rifle, other companies have even bought Melvin’s company and tried to build his rifle. They have all failed—but Melvin and his rifle remain. You might be able to learn a thing or two from Melvin. I know I have.

      Richard Mann (RM): Melvin, tell me about your first SHOT Show?

      A SHOT Show veteran of 33 years, Melvin Forbes is seen here at work in his shop in the hills of West Virginia, where he still builds some of the best rifles money can buy.

      Melvin Forbes (MF): It was January of 1985, in Atlanta. I remember I was looking for furniture for the booth, and asked a guy how much it would cost. When he told me, I said, “I don’t want to buy it, I just want to rent it!” He said, “You are renting it. Welcome to show business.”

      We incorporated Ultra Light Arms in September of 1984. When I decided to attend SHOT Show, I had four complete rifles and was out of cash. I wrote letters to all the magazine editors and big-name gun writers of the time, told them we were building a .308 Winchester rifle that weighed 4.5 pounds, had a composite stock, a Douglas barrel and a Timney trigger. Jim Carmichael with “Outdoor Life” was the only one who responded. Twenty minutes after the 1985 SHOT Show opened on the first day, Carmichael came by the booth wanting to look at the rifle.

      I then spent the rest of that SHOT Show grabbing the writers I recognized as they walked by. I remember one even covered his badge and turned his head as he passed the booth.

      Melvin Forbes and his wife, Patty, receiving the NRA Golden Bullseye Award in 2011. Patty has been Melvin’s constant companion at SHOT Show.

      RM: How important was that first SHOT Show, with regards to the success of your company?

      MF: Our success was totally dependent on the show. The first day back in the shop, Carmichael called, but I was out of the shop. I was excited to call him the next morning, but figured I ought to wait until at least 8:00 a.m. About 20 minutes after 7:00, my phone rang, and it was Jim. He said, “I thought you were going to call me this morning.” I told him I was waiting for a reasonable hour and he said, “I’ve been up since six.” I told him I had too, we laughed, and he said he wanted to include my rifle in “Outdoor Life’s” list of new guns for 1985. When that issue came out, they published a picture of my rifle, and Carmichael had written something like, “Get used to the name Ultra Light Arms, they are going to make some noise,” and the phone started ringing off the hook. Carmichael was right.

      RM: What is your best SHOT Show memory?

      MF: The opportunity to have had a conversation with fellow West Virginian and legend, General Chuck Yeager. I remember he was standing at a bar. I gathered up all my gumption, pulled my britches up tight, walked right up to him and nervously said, “General Yeager, my name is Melvin Forbes and I want to shake your hand.” Yeager glared at me, squeezed my hand, and said, “You build guns.” I was floored.

      RM: What SHOT Show mistakes have you made or moment you had that made you realize you might should have done something differently?

      MF: I should have gone to a 10×20-foot booth sooner. It would have helped me build priority points and move up the ladder. That allows you to pick a better booth each year. After I increased the booth size and got those points, I started selecting end-cap booths, which provide more prominence; you get traffic from more than one direction. It’s all about visibility. If those attending SHOT Show do not see you, you cannot talk to them.

      The New Ultra Light Arms Model 20. A less than five-pound .308 Winchester with a 22-inch barrel that’s capable of tack-driving accuracy.

      RM: What advice do you have for other start-up and small companies/manufacturers when it comes to making the most of SHOT Show?

      The author’s son with a springbok in Africa. New Ultra Light Arms rifles are generational; this rifle belonged to his father.

      MF: Be prepared to spend the money. Take advantage of all of the various nuances of the show. Purchase banner ads and get your name out. And don’t snub opportunities to meet and dine with other SHOT Show attendees. That’s how I got to be lifelong friends with Bob Nosler and Bill Jordan.

      You also have to have a good pair of shoes. If you’re going to be the face of the company, you have to be available from the time the show opens until it closes, because somebody’s going to walk by and want to talk to you. You better be there and you better be on your feet, smiling. Also, all along I knew I could not afford high-dollar ads in the magazines, so I put efforts into building relationships with writers and editors.

      ***

      Melvin Forbes and the author with a New Mexico bull elk taken with a New Ultra Light Arms Model 20 in .308 Winchester.

      The company Melvin Forbes started in 1985 made such an impact on the firearms industry, almost every rifle manufacturer tried to offer a similar gun. In 1999, Forbes sold Ultra Light Arms to Colt’s, and, in 2000, the company went bankrupt. Forbes had to buy his company back and had to add “New” to the company name. Again, this time in 2010, Melvin sold his company to Forbes Rifles, which kept him on as a consultant. But the new owners didn’t listen to Melvin, and in just a few years that business, too, became defunct. New Ultra Light Arms is now back under the control of the man who started the company, a true legend in the firearms industry and a man who has consecutively attended 33 SHOT Shows! Make sure to stop by his booth at the 2018 show—he’s always worth your time.

      The post SHOT Show 40th Anniversary — Blast From the Past: New Ultra Light Arms appeared first on NSSF SHOT Show 2018.
      Melvin Forbes with the rifle that changed his life, altered rifle history and that was a hit at the 1985 SHOT Show.

      From its humble beginnings in St. Louis, in 1979, to taking every nook and cranny of the Sands Expo Center in 2017, the SHOT Show is the industry’s signature event, bringing together more than 1,700 exhibitors and 65,000 attendees. Next January, SHOT Show will be celebrating its 40th Anniversary, so we asked a handful of today’s top outdoor writers to pick two ... See more
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      SHOT Show 40th Anniversary — Blast From the Past: New Ultra Light Arms
    • The tremendous success of the Supplier Showcase at the 2017 SHOT Show strongly demonstrated that our manufacturers are constantly looking for new material suppliers and opportunities to connect with trending innovation and products — that means SHOT Show is the marketplace for all members of our industry.

      The 2017 Supplier Showcase featured more than 260 third-party OEM suppliers who networked with more than 2,500 firearms industry exhibitors and their design and engineering professionals. You told us you wanted more, so to meet this demand, the 2018 Supplier Showcase has been expanded to two full days, now encompassing both Monday and Tuesday of SHOT Week.

      As of this posting, we have more than 300 third-party suppliers registered to participate in 2018, and space assignments begin for those vendors in a few weeks. We’ve increased the available space in the Venetian to accommodate the newly expanded Supplier Showcase, so if you as an exhibitor or product designer have suppliers or service providers in your network who may want to participate, please pass along the link www.SHOTShow.com/suppliershowcase to them immediately and have them sign up now before space runs out. You can also provide them this video, which provides an excellent overview of what took place during the 2017 Supplier Showcase.

      Finally, as an exhibitor, please plan now to have the appropriate engineers, designers and procurement personnel on your staff scheduled to be in Las Vegas to take part in SHOT Week when the Supplier Showcase is taking place on Jan. 22-23, 2018. For more information, click here or call SHOT Show Management at 702-216-5847.

      The post Expanded Supplier Showcase Returning for 2018 SHOT Show appeared first on NSSF SHOT Show 2018.
      The tremendous success of the Supplier Showcase at the 2017 SHOT Show strongly demonstrated that our manufacturers are constantly looking for new material suppliers and opportunities to connect with trending innovation and products — that means SHOT Show is the marketplace for all members of our industry.

      The 2017 Supplier Showcase featured more than 260 third-party OEM suppliers who networked with more than 2,500 firearms industry exhibitors and their design and engineering ... See more
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      Expanded Supplier Showcase Returning for 2018 SHOT Show
    • There are dozens of pros and cons to leasing your retail or range space, just as there are to buying space. How do you sift through the legalese to secure a space that’s right for your business now and in the future? Business expert Robbie Brown has the answer, and he’ll be telling you all about them in the session “Buying Versus Leasing — Everything in Life is Negotiable,” part of the Retailer 101 learning track in the 2018 SHOT Show University.

      In this fast-paced session, Brown will cover the numerous topics and questions on leasing versus buying your storefront, including:

      - After 10 years, is it better to have ownership equity or just a pile of rent receipts?
      - Can you maneuver out of a lease obligation?
      - Cash flow and equity concerns.
      - Monthly payment tax deductions.
      - The roles demographics, the economy, interest rates, time horizons and your plans for additional stores play in your rent versus buy decision.
      - Ability to negotiate a favorable purchase price or lease rents and provisions.
      Robbie Brown

      Robbie Brown has an extensive background in retailing, wholesaling, distribution service industries, and consulting. He has been CEO of numerous companies in the shooting sports industry, including retail chains and distribution companies. He currently consults for businesses of all sizes in both the merchandise and service industries, as well as for a variety of corporations, industry groups and trade associations. Brown is a frequent roundtable moderator and speaker before industry trade shows, conventions and other corporate groups, and he has published more than 300 business-related articles, delivered hundreds of speeches and served as a business advisor to many CEOs both inside and outside of the firearms industry.

      Taking place Monday, January 22, the day before the 2018 SHOT Show opens, SHOT Show University is NSSF’s premier learning experience for retailers and range owners, providing business owners of all experience levels ways to improve their businesses. The forum is comprised of four learning tracks: Range, Compliance, Retailer 101 and the Master’s Class. Though anyone can attend any learning track, those with newly established FFL businesses, those looking to explore firearms retailing or firearms range businesses for the first time and those looking to expand their footprints with additional locations are especially encouraged to participate in the Retailer 101 track.

      Registration for the 2018 SHOT Show is scheduled to open in early October. Buyers and range owners successfully registering to attend the show can then register to participate in SHOT Show University and other events. NSSF Members receive a discount on their registration fee to attend SHOT Show University. For more information and to see the full SHOT Show University agenda and speaker lineup, go to www.SHOTShow.org and click on the “Attendees” heading at the top of the page.

      Sponsorship opportunities are available for SHOT Show University and other SHOT Week events. Contact Chris Tatulli, NSSF Director, Exhibit and Sponsorship Sales, at ctatulli@nssf.org to learn more about our wide variety of sponsorship options.

      The post Should You Lease or Buy Your Retail Space? 2018 SHOT Show University Provides the Answers appeared first on NSSF SHOT Show 2018.
      There are dozens of pros and cons to leasing your retail or range space, just as there are to buying space. How do you sift through the legalese to secure a space that’s right for your business now and in the future? Business expert Robbie Brown has the answer, and he’ll be telling you all about them in the session “Buying Versus Leasing — Everything in Life is Negotiable,” part of the Retailer 101 learning track in the 2018 SHOT Show University.

      In this fast-paced session, ... See more
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      Should You Lease or Buy Your Retail Space? 2018 SHOT Show University Provides the Answers
    • Limited Space Available for Other Exhibits
      Our friends at CMG Marketing & Events and Triple Curl PR & Advertising have announced that they are extending an invitation to the manufacturers of products such as pepper spray, stun guns and other goods the firearms industry refers to as the category of “less-lethal” products to exhibit in an all-new display area designed just for them and being added to the 2018 Industry Day at the Range. The National Shooting Sports Foundation (NSSF), the trade association for the firearms industry, is the Title Sponsor of Industry Day at the Range, which will take place on Monday, Jan. 22, the day before the opening day of 2018 SHOT Show, at the Boulder Rifle and Pistol Club.

      According to a recent Industry Day at the Range press release, the new Less-Lethal area will allow a fresh category of manufacturers an opportunity to demonstrate their product to the more than 1,600 media and buyers in attendance at Industry Day. This exhibit opportunity is being offered to the manufacturers of pepper spray, restraints, lighting, protective gear, diversion devices, stun devices, batons and similarly related products at a special rate.

      “The use of these special technologies is a great benefit for law enforcement, corrections, and military professionals,” says Kelsey Puryear, Manager of Industry Day at the Range. “We are excited that we can provide these manufacturers with an opportunity to showcase their products at Industry Day.”

      Exhibiting companies begin to receive media coverage the moment the day starts and continue to receive additional exposure during SHOT Show and throughout the year. Exhibitors get a jump on their competition with early exposure to their most important accounts and a chance to get excellent coverage from print, digital, broadcast and social media outlets. Industry Day at the Range is open to members of the outdoor media and select buyers via invitation only.

      Exhibitors of less-lethal products interested in participating in the 2018 Industry Day at the Range may view pricing and details on what is included in each exhibit here. Tent space for non-shooting companies and areas for on- and off-road vehicles, shotgun clay target, airgun and archery demo space also remain available. Pistol, rifle and full auto shooting positions are now sold out. Industry Day at the Range encourages all exhibitors planning to display at this event to register now to ensure the media and buyers you want in attendance are invited. Registration will close Sept. 29, 2017, unless space sells out sooner. For more information, visit www.SHOTShowRangeDay.com or contact Kelsey Puryear at Kelsey@cmgmarketingandevents.com.

      The post 2018 Industry Day at the Range New Less-Lethal Product Area Open for Exhibitor Registration appeared first on NSSF SHOT Show 2018.
      Limited Space Available for Other Exhibits
      Our friends at CMG Marketing & Events and Triple Curl PR & Advertising have announced that they are extending an invitation to the manufacturers of products such as pepper spray, stun guns and other goods the firearms industry refers to as the category of “less-lethal” products to exhibit in an all-new display area designed just for them and being added to the 2018 Industry Day at the Range. The National Shooting Sports Foundation ... See more
      See more on line
      2018 Industry Day at the Range New Less-Lethal Product Area Open for Exhibitor Registration