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    • Welcome to NSSF’s SHOT Show column, “Working the Show.” Designed to help retailers and range owners of all sizes realize the most from their time and money spent in Las Vegas every year at SHOT Show, “Working the Show” examines how these retailers, along with manufacturers and media members, are maintaining contacts, responding to trends, changing their marketing based on their purchases and other follow-up tactics. Of course, a critical part of every plan while visiting SHOT Show should be to stop by the NSSF booth and learn more about your benefits and meet the NSSF team. We look forward to your visit!

      —John McNamara, NSSF Senior Director, Retailer Services

      Shedhorn moves old inventory online to make way for new.
      Shedhorn Sports in Ennis, Montana, was founded by Rob Gallentine in 1979. The business began as just a small department within a Gambles Hardware store 50 miles from Bozeman where Rob and his dad, Glen, operated a family outfitting business offering high-country summer pack trips and guided big-game hunts. At the time, southwest Montana didn't have a sporting goods store available that catered to hunters in the area, so a niche was identified and the rest, as they say, is history. Today, the hardware store is no more, but the family tradition of Shedhorn Sports continues as one of the most respected sporting goods retailers in Montana.

      Similar to other outdoor retailers, Shedhorn offers guns, ammunition, hunting equipment, archery gear and adventure clothing. Its downtown location is within walking distance of the famous Madison River, making Shedhorn’s fishing tackle business brisk, as well.

      Gallentine’s mission is to see customers enjoy the outdoors by offering high-quality products at competitive prices. Gallentine begins formulating his buying strategy for the year immediately following SHOT Show but admits he does “sit on his heels a little bit,” taking in other shows before putting his plan in place at his buyer’s show.

      “The SHOT Show is kind of a predecessor for me to Sports, Inc.’s buying group,” explains Gallentine about the brief lag time between SHOT Show and when he does most of his actual buying. “With SHOT Show, I kind of come home and I say ‘All right, if I’ve gotta buy something, I’m going to do it through the buying group — unless it is something different like [something new from] Freedom Arms. After SHOT, I came back and ordered three more Freedom Arms handguns to come in this year. We just got done with a Sports Inc. show in Phoenix, where we spent $700,000 to $800,000 with several manufacturers.”

      When it comes to trying to directly monetize SHOT Show, Gallentine calls it “a wash,” noting that, unfortunately, a lot of manufacturers don’t yet have price lists available. As such, SHOT doesn’t directly affect his buying much, though he says he enjoys Vegas and that it’s important for him to be there to see exclusives from big brands such as Browning and Winchester. “With Les Baer and Ed Brown, you’re not going to see them anywhere else in the world,” he concedes. After SHOT, Gallentine places his dealer-direct orders within the month.

      Using social media during the show to talk about new products, followed by repeat mentions after the show and “New at Shedhorn” announcements keep the foot traffic brisk and the register ringing.

      During and after SHOT, Shedhorn keeps customers informed about new items and product lines through social media and its website. Gallentine calls his Facebook marketing plan “viable” and notes that they’re always trying to do better at it. Radio and TV “do well,” according to him, but for Shedhorn, print advertising just doesn’t work.

      “We picked up Proof Research,” Gallentine says of an example of a new product line he added at this year’s SHOT Show. “Met them at SHOT Show and I went through the items with the guys there and decided ‘Yes, I’m going to bring in Proof Research.’ It’s a Montana company and they’re supposed to be the best carbon-fiber barrels out there, so it’s on Facebook now along with a couple other new lines.”

      Gallentine says they post about new products both during the show and throughout the year. “It’s good that everybody who sees Shedhorn Sports online [at SHOT Show] knows that we're looking for new products,” Gallentine says of their social media posts. After SHOT is over, he posts those new products on both Facebook and his website when they actually come into the store and promotes those items as “New at Shedhorn.” “Every gun in the store is on our website organized by manufacturer. Anybody cruising my inventory will see it,” he adds.

      Instead of waiting until the last minute and blowing out inventory in a rush (and often at a loss) as many retailers do, Shedhorn works diligently throughout the early winter months before SHOT Show to move its older inventory.

      With lots of new products coming in, Gallentine works to eliminate old inventory during November and December, rather than try and blow it out at the last minute. “Moving old inventory by discounting it or whatever just doesn’t work very well for me,” he says.

      That is unless it’s optics. “Scope lines are different,” Gallentine explains, saying how optics makers constantly make tweaks, leaving him with “old” optics on the shelf that in-store customers don’t want because they expect to see only the newest products. “We use eBay for that,” Gallentine says of how he moves out last year’s optics. “We try to get rid of them on eBay so that when a customer comes in the store looking for a bino, he doesn’t buy the discontinued one that you don’t make any profit on. He buys the new model that you actually make a few hundred dollars on.”

      Though 2018 may ultimately end up being a challenging year for retailers, Gallentine came back from SHOT a little bit more enthusiastic about the coming year. “I was a little bit more aggressive in my buying after I got done there,” he says. “I think it’s going to be a good year. I came away really excited about this coming year.”

      See how Shedhorn’s dedication to both its die-hard hunting clientele and its staff makes it a destination retailer in this “From the Counter” column by Peter Mathiessen.

      About the Author
      Warren Berg is a 25-year veteran of the shooting, hunting and outdoors industry. He has penned hundreds of articles under many names for such storied publications as American Rifleman and Field & Stream. He has produced award-winning television programs on personal-defense and has hunted extensively in North America, Europe 
      and Africa.

      The post Working the Show: Shedhorn Sports, Ennis, Montana appeared first on NSSF SHOT Show 2018.
      Welcome to NSSF’s SHOT Show column, “Working the Show.” Designed to help retailers and range owners of all sizes realize the most from their time and money spent in Las Vegas every year at SHOT Show, “Working the Show” examines how these retailers, along with manufacturers and media members, are maintaining contacts, responding to trends, changing their marketing based on their purchases and other follow-up tactics. Of course, a critical part of every plan while visiting SHOT Show ... See more
      See more on line
      Working the Show: Shedhorn Sports, Ennis, Montana
    • Welcome to NSSF’s SHOT Show column, “Working the Show.” Designed to help retailers and range owners of all sizes realize the most from their time and money spent in Las Vegas every year at SHOT Show, “Working the Show” examines how these retailers, along with manufacturers and media members, are maintaining contacts, responding to trends, changing their marketing based on their purchases and other follow-up tactics. Of course, a critical part of every plan while visiting SHOT Show should be to stop by the NSSF booth and learn more about your benefits and meet the NSSF team. We look forward to your visit!

      —John McNamara, NSSF Senior Director, Retailer Services

      Facility Background
      Centennial Gun Club’s Richard Abramson is a recipient of the SHOT Business Award for Independent Retailer of the Year.

      Centennial Gun Club is a membership-based firearms store, shooting range and training facility located in the suburb of Centennial, Colorado, south of Denver. Since 2012, this facility has offered a complete “Equip-Prepare-Practice” experience that combines an exceptional firearms dealer with a state-of-the-art firing range and outstanding firearms training.

      “We believe that having the right equipment, receiving outstanding training and practicing on the range on a regular basis are the keys to skills-at-arms,” says Centennial’s CEO and General Manager, Richard Abramson. “Centennial Gun Club brings all these elements together in one location. Our training programs help us to segment customers as we ask them to select a training track that meets their interests: safety, marksmanship, competition, personal defense, etc. We market products and services to them based on these interests.”

      Though membership-based and boasting about 5,600 members, the facility is also open to the public. It is staffed by 52 employees Monday through Friday 9:00 a.m. to 9:00 p.m., Saturdays 8:00 a.m. to 9:00 p.m. and Sundays 10:00 a.m. to 6:00 p.m. The nearly 5,000-square-foot retail space is stocked with approximately 1,500 new and 300 used handguns, shotguns and rifles (primarily MSRs) for target shooting and defensive use, as well as their complementary accessories. The shooting facility maintains 44 lanes, there are four training classrooms and four on-staff gunsmiths.

      SHOT Show’s Information Propels the Year
      Each year at SHOT Show, the Centennial team attends SHOT Show University. In the last two years staff has also attended the new Executive Management Seminar. Of both, Abramson says they glean useful information that they implement immediately after the show.

      “Information on products is shared with our staff upon return from SHOT Show,” he explains, adding that if they see interesting new products at SHOT, they will take photos or video for later posting on their social media sites, provided the products will be available in the store in the near future.

      Centennial does not necessarily place a lot of orders at SHOT Show, but Abramson says they will take advantage of show specials that give them the best opportunities to boost margins or bring interesting new products to their store.

      “In addition to the retail products, we spend time with the range equipment manufacturers to find new innovation that will bring more shooters into our range. This includes new types of target systems that make the shooting experience more fun and bring additional revenue to our business. We also look for new training tools to use in our instruction,” he says.

      At SHOT, Abramson asks manufacturers to provide looping video that can be used on Centennial’s digital in-store signage, social media, e-blasts and website.

      “When new items arrive at the store, we take a photo or video and post it on social media with a product introduction,” says Abramson, adding that they move out old inventory post-show by marking down prices.

      An annual Firearms Festival attracts approximately 5,000 customers who enjoy everything from live music to meeting special guests.

      Another one of Abramson’s objectives at SHOT is to get commitments for vendor weekends and support for Centennial’s large annual community event, their Firearms Festival. The festival attracts nearly 5,000 guests who enjoy everything from live entertainment and prizes, games, food trucks, vendors, sales, pro shooter appearances and swag to meeting special guests such as two of the heroes of Benghazi, John “Tig” Tiegen and Mark “Oz” Geist.

      Post-Show Marketing That Works
      For the majority of its marketing communications after SHOT Show is over and new product intros have been decided on for the year, Centennial relies on email, Instagram and Facebook, though the gun club created a unique closed group within Facebook to communicate more freely with its customers. To join the closed group, Facebook users must request permission to join and be accepted.

      “Facebook is so discriminatory against the firearms industry, about the only way you can get a message out on Facebook is by the group,” Abramson explains about why they created the group. Though there is organic growth to the group, Abramson says Centennial Gun Club pushes joining its range membership through email messages and in-store displays. “It’s getting close to 5,000 users right now,” he says of the Facebook closed group.

      “We’re an active membership-based organization,” he added, “so I think we probably have a bit more of a personal relationship with our customers than those ranges that aren’t membership-based,” Abramson says, also explaining how Centennial uses everything from in-store suggestion boxes to email feedback as listening posts for what customers want.

      Centennial’s training programs help segment customers by having them select a training track that meets their interests. The ability to meet those interests is driven in large part by the range equipment manufacturers Centennial’s staff meets with at SHOT Show.

      One of its regular social media campaigns is Centennial’s clever “Gun of the Month” program in which a specific model is offered at special pricing or packaged with various accessories, a rental model is free that month and there is a drawing for a free firearm.

      “We do contests and drawings through our social media and use Infusionsoft to create sales funnels,” says Abramson. “We pick up all of our drawing entries through a text campaign, so we pick up a lot of new folks’ contact info just from them entering the drawing. It’s just a really successful program for us.”

      About the Author
      Warren Berg is a 25-year veteran of the shooting, hunting and outdoors industry. He has penned hundreds of articles under many names for such storied publications as American Rifleman and Field & Stream. He has produced award-winning television programs on personal-defense and has hunted extensively in North America, Europe and Africa.

      The post Working the Show: Centennial Gun Club, Centennial, Colorado appeared first on NSSF SHOT Show 2018.
      Welcome to NSSF’s SHOT Show column, “Working the Show.” Designed to help retailers and range owners of all sizes realize the most from their time and money spent in Las Vegas every year at SHOT Show, “Working the Show” examines how these retailers, along with manufacturers and media members, are maintaining contacts, responding to trends, changing their marketing based on their purchases and other follow-up tactics. Of course, a critical part of every plan while visiting SHOT Show ... See more
      See more on line
      Working the Show: Centennial Gun Club, Centennial, Colorado
    • Welcome to NSSF’s SHOT Show column, “Working the Show.” Designed to help retailers and range owners of all sizes realize the most from their time and money spent in Las Vegas every year at SHOT Show, “Working the Show” will share how various successful retailers across the country plan for SHOT Week and what they’re looking to accomplish while they’re at the show. After the show, the series examines how these retailers, along with manufacturers and media members, are maintaining contacts, responding to trends, changing their marketing based on their purchases and other follow-up tactics. Of course, a critical part of every plan while visiting SHOT Show should be to stop by the NSSF booth and learn more about your benefits and meet the NSSF team. We look forward to your visit!

      —John McNamara, NSSF Senior Director, Retailer Services

      Sportsman’s Loft in Minot, North Dakota, had an unusual beginning 20 years ago as an antiques dealer. It has since grown into a dedicated gun store that is now a perennial Top 10 seller on GunBroker.

      “We were an antique store and received a catalog, kind of by mistake, that had optics,” explains store manager Tyler Burton, as he describes the store’s bold move and eventual transition. “Our antique shop was called The Attic, which is what our FFL is under. We had a loft area in the store, so we started carrying some of that stuff [optics] upstairs there, and then optics turned into a little more stuff and then some shooting stuff. We got an FFL and … we got our name Sportsman’s Loft because it was up in the loft.”

      With antiques a thing of the past, the Loft’s 4,000 square-foot brick-and-mortar retail store keeps between 3,000 and 4,000 guns in stock, with 2,500 guns on the sales floor. It has seven full-time and two part-time employees. Hours are Monday through Saturday 9:00 a.m. to 6:00 p.m. and, in stark contrast to conventional wisdom, this internet sales giant does not have a website.

      “We just use Facebook and GunBroker,” says Burton, when explaining how the store may have only 5,534 Facebook followers, but ships 30 to 50 packages a day. “We’re shipping out of here every day. UPS picks up here at 4:00 every day, and we load the truck down.”

      A large part of that kind of success comes from the Loft’s post-SHOT Show strategy that Burton says begins pretty much as soon as they get back from the show and get the catalogs and brochures unpacked. Fellow employees are excited about the new products, and together they discuss what each other thinks, what they should order and how many units. Some products the Loft jumps on right away, while information on other, less immediate but still interesting items are stored in a special SHOT Show folder.

      “We keep a file folder of the key things that we thought were neat there,” says Burton. “We jump on the [immediate] stuff, keep that [file] and we’ll flip back through that.”

      Rather than wait until items are in stock to upload those product images to social media, the Loft uploads a couple hundred photos right away so customers can “see the cool stuff that’s coming out” and “what’s neat.” Though they blast out everything cool they saw at SHOT, Burton recognizes there are going to be some buzz-worthy products announced that won’t actually be available until the following year.

      “I don’t know how many calls I get about the Hudson 9mm handgun,” laughs Burton about the striker-fired, 1911-like handgun everybody saw last year at SHOT but few have seen since. “We post new products and people will message us about it,” says Burton about how he uses social media to make sales. The Loft has a fairly quick, 100-percent response rate to Facebook users commenting in the store’s posts. “If they still have a question, we have them call us, or we’ll call them. Facebook has been pretty decent for us that way, as far as not having a website.”

      “We don’t want to be a pest,” Burton told me, explaining why the Loft doesn’t also use newsletters or blogs to spread the word about what’s in stock. “Our social media does pretty well for us; our big following is on GunBroker. We have a lot of people who follow our site to see the new products there.”

      With new items coming in, Burton says The Loft isn’t shy about blowing out old inventory to make way for it. “If it’s a non-MAP item, we’ll move them out,” he says, cautioning that when he cuts prices really deeply, he limits it to in-store only, because he doesn’t want to kill the market online. “Our inventory is not a collection. We’re here to turn and burn. I have zero attachment to [inventory] at this point,” he says candidly. “If there’s new product coming, it’s time for the old to go.”

      Some of the decisions regarding what new products to stock come from The Loft’s customers. Being a true gun store instead of a generic sporting goods establishment with lots of related lines on the side, Burton says his customers tend to be “gun guys” who are just as knowledgeable and often know more about what’s new than they do. With fairly high and regular store traffic, he adds that customers regularly share images of the newest and most interesting guns and accessories. The folks at The Loft also follow several gun-related social media sites to see what’s new and aren’t shy about spreading the word. “If we see something that’s neat, we’ll definitely share it,” says Burton.

      Every year at SHOT is different for the Loft. Burton says some years they may spend as much as $600,000 on products, while other years it might be as little as $70,000. Regardless the amount, SHOT Show attendance always pays off.

      “SHOT for us is more about contacts. You make the right contact, it pays for that whole trip,” says Burton, as he explains how he knows that no matter what, his team will meet at least one person who is going to make them money. “We keep SHOT Show always in the back of our minds,” he says of the biggest day-to-day take-away from the annual event.

      About the Author
      Warren Berg is a 25-year veteran of the shooting, hunting and outdoors industry. He has penned hundreds of articles under many names for such storied publications as American Rifleman and Field & Stream. He has produced award-winning television programs on personal-defense and has hunted extensively in North America, Europe
      and Africa.

      The post Working the Show: Sportsman’s Loft — Minot, North Dakota appeared first on NSSF SHOT Show 2018.
      Welcome to NSSF’s SHOT Show column, “Working the Show.” Designed to help retailers and range owners of all sizes realize the most from their time and money spent in Las Vegas every year at SHOT Show, “Working the Show” will share how various successful retailers across the country plan for SHOT Week and what they’re looking to accomplish while they’re at the show. After the show, the series examines how these retailers, along with manufacturers and media members, are ... See more
      See more on line
      Working the Show: Sportsman’s Loft — Minot, North Dakota
    • The 2018 SHOT Show was full of excitement, product releases and plenty of insider news on the show floor. But did you know that up on the quiet Level 4 of the Sands Expo Center several hundred firearms dealers and business owners were hard at work getting a first-class education on how to improve their business operations, increase their organizational value and expand their outreach and offerings to consumers near and far? And did you know that as an attendee of SHOT Show you had access to it?

      Our annual SHOT Show University, which takes place the day before the SHOT Show exhibit halls open, is a full day of education attended by store managers, owners and the executive staff of some of the smallest to largest retail organizations in our industry. All attend with the desire to bring back fresh perspective and insight on new and emerging concepts for their businesses, as well as brush up on some of the cornerstone components of operating an FFL such as store security and ATF compliance. With more than 18 courses going on throughout the day and two keynote speakers at this year’s University, we can’t cover all the ground you missed at SSU, but following are some of the highlights.

      The day started with a course that was of especially high interest this year, Doug VanderWoude’s presentation “New Range Technologies.” Doug’s talk was an hour-long, interactive seminar providing those who participated with comprehensive ideas on how to get started with a new range, improve an existing range and actionable steps for improvement anyone could implement upon returning home from the show.

      Another popular class was Frank Furness’s talk on “New Media Marketing.” Not only did Furness discuss how to utilize social media to drive consumers to the content you spend so much time developing for your website, he brought along several pieces of affordable technology with which he trained class participants to use to capture and share sought-after material frequently viewed online like product reviews, training and education and the always popular torture-testing videos. Furness advised not to try and sell via social media but to use these short bursts of messaging to grow interest in your brand and do the selling on your website and in your store.

      For FFLs in the startup stage, newly opened FFLs and new-hires to established retailers, a full learning track of four classes was dedicated to an in-depth review of ATF compliance topics such as the 4473 process, NFA rules and regulations and A&D record keeping. And for those more veteran retailers, the Master’s learning track offered discussions on influence leadership and maintaining relevancy — and profits — in today’s ever-shifting retail world.

      This year’s SSU wrapped up with an inspiring and emotional speech from John O’Leary. The telling of his life experiences and lessons learned made for a keynote speech that will not soon be forgotten. O’Leary was also kind enough to stick around for at least an hour after his talk to sign copies of his New York Times Bestselling book, “On Fire,” which was provided to all those who attended the day’s training.

      Beginning the first day the show opens and spanning Tuesday through Thursday of SHOT Week, our Retailer Seminars were jam-packed with fantastic and engaging speakers, critical information and fresh business strategies. The highlight of the week was our ever-popular Town Hall Meeting, led by an expert panel of professionals from both the ATF and FBI/NICS. Staff from these agencies take the opportunity at each SHOT Show to share critical data from the past year and projections for the next year. Their lengthy Q&A session at the end sees robust participation.

      Maj Toure founder of Black Guns Matter speaking at the 2018 Retailer Seminar “Engaging Urban Communities in the 2nd Amendment Fight.”

      Among other Retailer Seminar speakers, NSSF’s own Jim Curcuruto, Director, Research and Market Development, spent over an hour guiding attendees through the wide variety of research reports that NSSF produces, providing a synopsis of how each report can be utilized to make smarter, more profitable business decisions. And in another wildly popular session speaker Maj Toure, founder of the Black Guns Matter movement, wowed the audience with his interactive session on engaging the urban community in the 2nd Amendment fight — indeed, he may have taken the cake as the most impactful seminar of the week. His welcome words enlightened those in attendance to the misinformation and lack of information in urban communities surrounding firearms safety and rights, and provided strategies and tactics on how to engage this sector of Americans. Even after Toure’s presentation was over, dozens of class participants poured into the hallway to keep the conversation going, all hoping to have more success in serving a community they weren’t sure how to reach only an hour prior.

      NSSF staff received a wealth of positive feedback and suggestions from those attending our SHOT Show University and Retailer Seminars. But one point all the participants agreed upon was that every moment spent in these courses was time well spent. If you haven’t attended a SHOT Show University or Retailer Seminar in the past I strongly encourage you to include one, two or several of these courses in your plans for the 2019 SHOT Show, so mark your calendars now.

      The Retailer Services team at NSSF is already at work putting together next year’s programs. Have suggestions for topics you’d like to see covered or speakers you’d think would be valuable to our program? Email me at jmcnamara@nssf.org. Together we can make next year’s educational offerings the best yet!

      The post 2018 Retailer Education Recap — What You Missed! appeared first on NSSF SHOT Show 2018.
      The 2018 SHOT Show was full of excitement, product releases and plenty of insider news on the show floor. But did you know that up on the quiet Level 4 of the Sands Expo Center several hundred firearms dealers and business owners were hard at work getting a first-class education on how to improve their business operations, increase their organizational value and expand their outreach and offerings to consumers near and far? And did you know that as an attendee of SHOT Show you had access to ... See more
      See more on line
      2018 Retailer Education Recap — What You Missed!
    • Four-day show draws more than 60,000 industry professionals

      View photos from the 2018 show on Flicker

      LAS VEGAS – The 40th Shooting, Hunting and Outdoor Trade ShowSM (SHOT Show®), owned and operated by the National Shooting Sports Foundation® (NSSF®), celebrated the milestone with more events than ever before. Strong attendance, upbeat buyers and sellers, and a series of packed special events that collectively made up “SHOT Week” resulted in another top-rated SHOT Show.

      SHOT Show is the largest trade show of its kind in the world, attracting attendees from more than 100 countries. “From our humble beginnings in St. Louis in 1979, to now being one of the leading trade shows in the world, we've come a long way in 40 years,” said Chris Dolnack, NSSF Senior Vice President and Chief Marketing Officer.

      The show spanned Jan. 23-26 at the Sands Expo Center in Las Vegas. More than 60,000 industry professionals packed the aisles over four days eager to view new, innovative products used for target shooting, hunting, outdoor recreation and law enforcement purposes.

      “We had good, reputable media coverage, both print writers and video, and had more time to discuss products with buyers and media,” said JJ Reich of Vista Outdoor. “It was a great show all together, with lots of traffic.”

      Smith & Wesson’s Chris Bovat stated, “Everything went smoothly, from set up and arrival of all of our gear, to the actual running of the booth. 2018 was great for us.”

      “It was a hugely successful year for us … we’ve done more business at the 2018 show than ever before,” Patty Cueller at Aguila Ammunition reported.

      The SHOT Show has grown exponentially since it started in 1979, in St. Louis. That inaugural show attracted 5,600 attendees and had 290 exhibitors covering 51,153 net square feet of exhibit space. Compare that to the 2018 show with an attendance of more than 60,000 and attracting 1,660 exhibiting companies occupying more than 630,000 net square feet of space, completing filling the Sands Expo. Taking the new, two-day Suppliers Showcase into account, more than 2,100 companies exhibited at SHOT Show this year.

      NSSF introduced a new, streamlined State of the Industry format that was well received. Big moments at the reception were the presentation of the NSSF Ken Sedlecky Lifetime Achievement Award to legendary outdoor communicator Tom Gresham and NSSF President and CEO Steve Sanetti sharing a series of priorities that industry will focus on to help protect its future and that of its customers.

      There were thousands of products for buyers to see on the show floor, encompassing firearms, ammunition, accessories, optics, knives, gun safes, apparel and law enforcement equipment, among other categories. Nearly 550 new products from 367 companies were on display in the show’s New Product Center, sponsored by U.S. Concealed Carry Association. In addition to the more than 1,660 exhibiting companies on the main show floors, the NEXT 2.0 Pavilion provided 100 first-time vendors from the show’s extensive waiting list with welcome visibility and potential new customers.

      The show drew excellent reviews.

      “Our company has only been up and running since October, so I don’t think there has ever been an actual brand-launch here at SHOT Show, so that may be a first,” said Phil Davy at VIKTØS.

      “All of our expectations were met, and as always we had a great show, doing lots of business. We’re looking forward to next year, for sure,” said Winchester Ammunition’s Nathan Robinson.

      SHOT Show’s official opening on Tuesday was preceded by many events.

      The kickoff event was the 4th Annual NSSF/HAVA Golf Classic on Sunday in support of Honored American Veterans Afield, which works to aid the healing process of military veterans through hunting and other shooting sports activities. More than $200,000 has been raised in support of this effort since the golf outing began in 2015.

      Monday saw some of the SHOT Show’s most popular pre-show events — SHOT Show University, an education forum for retailers; Industry Day at the Range, an opportunity for media and buyers to experience hands-on testing of products; the Executive Management Seminar, providing business information to executives and rising managers; and the expanded two-day Supplier Showcase, featuring more than 460 third-party OEM suppliers of plastics, metals, tools, fabrics and software that were able to reach a crowd of more than 4,000 designers, engineers, purchasing agents and others in the manufacturing sector.

      In addition to title sponsors Ram Trucks, U.S. Concealed Carry Association and Daniel Defense, SHOT Show supporters included Aguila Ammunition, Lucas Oil, Freedom Munitions, GunBroker.com, Mossy Oak, Carhartt, SIG Sauer, Smith & Wesson, VIKTØS, Vista Outdoor and Winchester Ammunition.

      Preparations have already begun for next year’s 41st SHOT Show, which will return to the Sands Expo on January 22-25, 2019.

      The post SHOT Show Celebrates 40th Anniversary appeared first on NSSF SHOT Show 2018.
      Four-day show draws more than 60,000 industry professionals

      View photos from the 2018 show on Flicker

      LAS VEGAS – The 40th Shooting, Hunting and Outdoor Trade ShowSM (SHOT Show®), owned and operated by the National Shooting Sports Foundation® (NSSF®), celebrated the milestone with more events than ever before. Strong attendance, upbeat buyers and sellers, and a series of packed special ... See more
      See more on line
      SHOT Show Celebrates 40th Anniversary
    • Welcome to the fourth and final day of the 2018 SHOT Show! We hope you’ve had a tremendous week, we have highlighted some helpful information for you to enjoy your last day at the show. We are proud to announce that the 40th Anniversary Show hosted more than 60,000 attendees and over 2,000 exhibitors!

      Stay Informed
      Here are just a few ways to keep in touch with everything that’s going on this week.

      - SHOT Show TV & YouTube — It’s everywhere! Check the Las Vegas Tourism and Convention Channel at your hotel (Channel 5 in the Venitian/Pallazzo) each morning before the show and after each day’s events to see everything the show has to offer. For all SHOT Show TV product highlights, interviews and overall show coverage, visit the SHOT Show Youtube Channel.
      - SHOT News — Get all the news that every attendee needs to make their SHOT Show experience more complete.
      - Facebook and Twitter — For real-time highlights and breaking news from the show, SHOT Show’s Facebook page and Twitter feed are your instant-access points. Like ‘em, share ‘em, retweet ‘em and remember to use #SHOTShow so we know you’re with us.
      - SHOT Show Instagram — Get some firearms eye candy on SHOT Show’s Instagram page.
      - SHOT Show Mobile App You'll see a great deal of enhanced functionality this year, from real-time show announcements and the interactive floor maps, to meeting and scheduling functions, product information download capabilities (including product scanning at the New Product Center), SHOT Show video feeds and more.
      Todays Highlights
      Stop by the NEXT Pavilion
      See whats next for the industry with 100 all-new manufacturers and suppliers never before seen at the SHOT Show. This is the spot for evaluating innovative products and exploring new partnerships. Located on Level 3, just outside the Press Room and Members' Lounge.

      Visit the New Product Center
      Be one of the first to see more than 400 of the hottest new products on the market! Through the SHOT Show Moblie App, you can scan the products you like in the New Product Center and quickly receive product details, manufacturer information and exhibit locations. Open Every show morning at 8 a.m., located on Level 1 Between the Shuttle Bus and Taxi Areas.

      Remember To Start Planning For 2019
      If you have not already done so, today is the last day to renew your booth and remit your deposit to secure your booth for next year's SHOT Show. The Sales Office in room 203 on the lower level of the Sands will be open until 3pm this afternoon. You can now reserve your hotel for the 2019 SHOT Show. We've secured a number of reduced-rate hotel rooms at the best hotels in Las Vegas. No matter your style or your budget, you're sure to find one that fits the bill.

      2018 Show Schedule
      Show Hours
      Friday, January 26 8:30 — AM – 4:00 PM

      Attendee Onsite Registration Hours
      Friday, January 26 — 7:30 AM – 3:00 PM

      Show Transportation
      NSSF provides several ways to travel back and forth between your hotel and the show.

      - Las Vegas Monorail — NSSF has secured discounted rates here
      - Uber — Discount credit available here
      - Lyft — Ride credit available here
      The post SHOT Show Update – Day 4 Highlights and Headlines appeared first on NSSF SHOT Show 2018.
      Welcome to the fourth and final day of the 2018 SHOT Show! We hope you’ve had a tremendous week, we have highlighted some helpful information for you to enjoy your last day at the show. We are proud to announce that the 40th Anniversary Show hosted more than 60,000 attendees and over 2,000 exhibitors!

      Stay Informed
      Here are just a few ways to keep in touch with everything that’s going on this week.

      - SHOT Show TV & YouTube — It’s everywhere! Check the Las ... See more
      See more on line
      SHOT Show Update – Day 4 Highlights and Headlines
    • The author, left, with James Swader of Forsaken Arms, a California dealer shopping the show to meet the demands for concealed carry guns in his rural Kern County.

      The second day is concluded, and during my time on the floor today, I chatted with some folks about the product trends they’re seeing the SHOT Show and are looking forward to putting on their store shelves and in firearms cases in the coming months.

      James Swader from Forsaken Arms in California had a specific interest in the new handguns available for 2018. “We’re in a more rural area of California, Kern County to be specific, and there is a huge interest in defensive handguns among our clientele. It’s much easier to obtain a CCW permit in our part of the state, and sales have been very good. The recent laws enacted in California have people a bit upset — myself included — and folks want to exercise their Second Amendment rights.” It was Swader’s second time attending the SHOT Show, and he fully plans to come again next year. “MSRs and handguns are our focus, but it’s fun to look at the diversity of firearms around the show,” he told me.

      The author spoke with Abbas Haider, left, a manufacturer’s rep for Aspetto, Inc., a maker of high-end bullet-resistant clothing based in Fredericksburg, Virginia. Haider was impressed that the popularity of AR-type platforms appears to be as steady as ever.

      Abbas Haider, of Aspetto, Inc., makers of bullet-resistant clothing, was intrigued with the multitude of AR-style rifles that are still so popular at the SHOT Show. “I had a chance to walk around a bit more this year, as we had several meetings cancelled with military contractors due to the recent government shutdown.” Abbas indicated he had plenty of activity at his booth, and that business was going well.

      Tom Cruickshank, hailing from Alaska, came to look at some of the new Thompson/Center hunting handguns. They’re a particular passion of his, as many of his Facebook followers know. “Phil, the sheer size of this show is overwhelming. I seriously can’t believe all the stuff that’s here!” Cruickshank and I discussed the AR-style rifles that seem to have no end to their popularity, as well as the trend of smaller long-range cartridges out this year, such as the 6.5 PRC from Hornady and the .224 Valkyrie from Federal Premium. “I love the smaller cartridges, even for hunting in Alaska, though I’d want them in a single-shot handgun,” he said to me.

      Writer Phil Massaro, right, with Thompson/Center aficionado and hunting TV personality Tom Cruickshank and his wife, who come to SHOT Show all the way from Alaska. Not new to the show or the industry, Cruickshank says he feels like a “kid in a candy shop” at SHOT.

      It’s always fun to see a hunter’s expression during their first time at the SHOT Show, and while Cruikshank has done plenty of hunting around the world and has a list of television appearances, he had the wide-eyed expression of a first-time attendee. “There are a million new good scopes here, really nice-looking stuff. I probably couldn’t decide on just one. I’m like a kid in a candy store here.”

      Overall, and taken both from my own observations and the conversations I had throughout the day, it seems the AR-style rifles are still running strong, and three cartridges being tailored for them are increasing in capability — and garnering a lot of interest. Handguns are always going to be popular, but several new developments — especially those from Sig Sauer, Glock and Walther, among several others — certainly seem to be impressing attendees. As always, SHOT Show has such a broad spectrum, there’s truly something for everyone. Plan your day and make the rounds, there’s a world of top-notch products ready to make their mark in 2018.

      The post Man on the Floor — SHOT Show 2018 Day 2 — The Trends appeared first on NSSF SHOT Show 2018.
      The author, left, with James Swader of Forsaken Arms, a California dealer shopping the show to meet the demands for concealed carry guns in his rural Kern County.

      The second day is concluded, and during my time on the floor today, I chatted with some folks about the product trends they’re seeing the SHOT Show and are looking forward to putting on their store shelves and in firearms cases in the coming months.

      James Swader from Forsaken Arms in California had a specific ... See more
      See more on line
      Man on the Floor — SHOT Show 2018 Day 2 — The Trends
    • Welcome to Day 3 of the 2018 SHOT Show! We are here in Las Vegas for the 40th anniversary of the SHOT Show. We are now more than halfway through the show, so we have highlighted some key information to help you jumpstart a productive day.

      Stay Informed
      Here are just a few ways to keep in touch with everything that’s going on this week.

      - SHOT Show TV & YouTube — It’s everywhere! Check the Las Vegas Tourism and Convention Channel at your hotel (Channel 5 in the Venitian/Pallazzo) each morning before the show and after each day’s events to see everything the show has to offer. For all SHOT Show TV product highlights, interviews and overall show coverage, visit the SHOT Show Youtube Channel.
      - SHOT News — Get all the news that every attendee needs to make their SHOT Show experience more complete.
      - Facebook and Twitter — For real-time highlights and breaking news from the show, SHOT Show’s Facebook page and Twitter feed are your instant-access points. Like ‘em, share ‘em, retweet ‘em and remember to use #SHOTShow so we know you’re with us.
      - SHOT Show Instagram — Get some firearms eye candy on SHOT Show’s Instagram page.
      - SHOT Show Mobile App You'll see a great deal of enhanced functionality this year, from real-time show announcements and the interactive floor maps, to meeting and scheduling functions, product information download capabilities (including product scanning at the New Product Center), SHOT Show video feeds and more.
      Todays Highlights
      Stop by the NEXT Pavilion
      See whats next for the industry with 100 all-new manufacturers and suppliers never before seen at the SHOT Show. This is the spot for evaluating innovative products and exploring new partnerships. Located on Level 3, just outside the Press Room and Members' Lounge.

      Women's Meet & Mingle Event
      All women attending the SHOT Show are invited to a special Meet & Mingle social event today from 4 to 6 p.m. in the Bonnier Sportsmen’s Lounge. Drop in, visit and exchange business cards. No RSVPs are required. The event is sponsored by generous industry donors.

      Check out the National Shooting Sports Month Booth
      It's never to early to start thinking about how you can promote National Shooting Sports Month, which takes place in August. Stop by Booth #2414 from 3 – 4 p.m. to meet the Women of USA Shooting: Caitlin Connor, Rachel Martin, Corey Cogdell-Unrein and learn more about how you can get involved and promote the shooting sports this coming August.

      Visit the New Product Center
      Be one of the first to see more than 400 of the hottest new products on the market! Through the SHOT Show Moblie App, you can scan the products you like in the New Product Center and quickly receive product details, manufacturer information and exhibit locations. Open Every show morning at 8 a.m., located on Level 1 Between the Shuttle Bus and Taxi Areas.

      Retailer and Range Seminars
      We have a great Retailer Seminar Line for today! Space is filling up. Reserve your spots now.

      - Understanding The Current Customer Base via NSSF Research — 10:30 to 11:30 a.m., Lando Ballroom #4301A
      - Operation Secure Store — 1 to 2 p.m., Lando Ballroom #4301A
      - Integrated Operations and Compliance in the Small to Mid-Sized Manufacturing Sector — 2:30 to 3:30 p.m., Lando Ballroom #4301A
      If you're interested in attending any of these seminars, simply visit us on Level 4 of the Venetian outside the Lando Ballroom to sign up.View the full schedule of this week’s Retailer Seminars here.

      2018 Show Schedule
      Show Hours
      Thursday, January 25 — 8:30 AM – 5:30 PM
      Friday, January 26 8:30 — AM – 4:00 PM

      Attendee Onsite Registration Hours
      Thursday, January 25 — 7:30 AM – 5:30 PM
      Friday, January 26 — 7:30 AM – 3:00 PM

      Show Transportation
      NSSF provides several ways to travel back and forth between your hotel and the show.

      - Las Vegas Monorail — NSSF has secured discounted rates here
      - Uber — Discount credit available here
      - Lyft — Ride credit available here
      The post SHOT Show Update: Day 3 Highlights and Headlines appeared first on NSSF SHOT Show 2018.
      Welcome to Day 3 of the 2018 SHOT Show! We are here in Las Vegas for the 40th anniversary of the SHOT Show. We are now more than halfway through the show, so we have highlighted some key information to help you jumpstart a productive day.

      Stay Informed
      Here are just a few ways to keep in touch with everything that’s going on this week.

      - SHOT Show TV & YouTube — It’s everywhere! Check the Las Vegas Tourism and Convention Channel at your hotel (Channel 5 in ... See more
      See more on line
      SHOT Show Update: Day 3 Highlights and Headlines
    • The Third Floor of the Venetian. It’s one of the smaller sections of the show, but certainly one of the busiest. The companies here exhibiting on NEXT are relatively new to the industry, but I and they were amazed at the volume of traffic and business being conducted. Coming out of the Press Room, the third floor was like a beehive, completely abuzz with activity.

      Writer Phil Massaro, right, found some terrific new optics to try out in the coming months after talking with Randy Speth at Riton Optics, also exhibiting on the NEXT row.

      I stopped by a few booths to get a feel for things with these new exhibitors and received lots of positive feedback from them. Brady Speth of RITON Optics was very pleased with the volume of inquiries and future customers at his table. “The setup was a breeze, and we are so busy I have to take some customers down the hall to chat. I never expected this kind of volume!” RITON is a Veteran-owned company from Arizona, making some great optics, and I’m excited for their future. “We’re very excited for 2018 and can’t wait for SHOT 2019,” Speth told me. The RITON scopes and binos are good stuff — you should give them a look.

      The good folks at KALIX TEKNIK, makers of a classy adjustable rifle stock, are here from Sweden and also had a great response to their products. Magnus Lundback, one of the owners, stated “I’m very pleased with the amount of attention we’re receiving here at SHOT. Coming from Sweden we were a bit nervous, but this has been a fantastic experience. It’s much different from the IWA Show, and I like the way SHOT Show works.” Lundback explained that one of the booth stickers representing their company was missing from the New Product section, but the SHOT Show officials quickly fixed the problem. That kind of attention from the staff at NSSF and its show management partners left a great impression on him.

      The author, left with Will Murphy of Gun Guardians, one of the exhibitors new to SHOT Show and displaying his innovative AR-15 pistol grip on the NEXT row on the third floor of the Venetian.

      Bill Goodreau was manning the Hunting Shack Magnum table, a maker of fantastic ammunition, and was happy with the business he was experiencing as a new NEXT exhibitor. “It seems there’s a lot more getting done this year at SHOT Show. Our table has been busy all day so far. Even up here on the third floor, we’ve had lots of attention and made all sorts of contacts.” HSM has a great product line, so it’s probably not a hard sell, but it goes to show how much business is getting done upstairs and how valuable NEXT is to these new exhibitors and buyers and press attending the show

      Finally, towards the end of the day, I met Will Murphy of Gun Guardian, makers of a truly innovative AR-15 pistol grip that converts into a lockable trigger block. He is enjoying the show as well. “We’ve got orders placed and are meeting all sorts of good folks. This has been a great couple of days. Very glad we joined this year.”

      Truthfully, these were just three of dozens of exhibitors I spoke with on the NEXT row. As we head into Day 3 of SHOT Show 2018, do yourself a favor and hop on the escalator to the third floor to give these products a look. I promise it’s worth your time.

      The post Man on the Floor — SHOT Show 2018 — NEXT Exhibitors appeared first on NSSF SHOT Show 2018.
      The Third Floor of the Venetian. It’s one of the smaller sections of the show, but certainly one of the busiest. The companies here exhibiting on NEXT are relatively new to the industry, but I and they were amazed at the volume of traffic and business being conducted. Coming out of the Press Room, the third floor was like a beehive, completely abuzz with activity.

      Writer Phil Massaro, right, found some terrific new optics to try out in the coming months after talking with Randy Speth ... See more
      See more on line
      Man on the Floor — SHOT Show 2018 — NEXT Exhibitors
    • Welcome to Day 2 of the 2018 SHOT Show! We are here in Las Vegas for the 40th anniversary of the SHOT Show. We have highlighted some key information for you to keep in mind while walking the show floor today.

      Stay Informed
      Here are just a few ways to keep in touch with everything that’s going on this week.

      - SHOT Show TV & YouTube — It’s everywhere! Check the Las Vegas Tourism and Convention Channel at your hotel (Channel 5 in the Venitian/Pallazzo) each morning before the show and after each day’s events to see everything the show has to offer. For all SHOT Show TV product highlights, interviews and overall show coverage, visit the SHOT Show Youtube Channel.
      - SHOT News — Get all the news that every attendee needs to make their SHOT Show experience more complete.
      - Facebook and Twitter — For real-time highlights and breaking news from the show, SHOT Show’s Facebook page and Twitter feed are your instant-access points. Like ‘em, share ‘em, retweet ‘em and remember to use #SHOTShow so we know you’re with us.
      - SHOT Show Instagram — Get some firearms eye candy on SHOT Show’s Instagram page.
      - SHOT Show Mobile App is available for download now. You'll see a great deal of enhanced functionality this year, from real-time show announcements and the interactive floor maps, to meeting and scheduling functions, product information download capabilities (including product scanning at the New Product Center), SHOT Show video feeds and more.
      Todays Highlights
      Stop by the NEXT Pavilion
      See whats next for the industry with 100 all-new manufacturers and suppliers never before seen at the SHOT Show. This is the spot for evaluating innovative products and exploring new partnerships. Located on Level 3, just outside the Press Room and Members' Lounge.

      Visit the NSSF’s Project ChildSafe booth
      Today at 4 p.m. is the“Women of the Gun” appearance featuring 20 top female shooters and hunters, and a chance to win a Fred Hagel sporting art print.Visit Booth #2426 to learn more about your industry’s firearms safety program and how to get involved.

      Check out the National Shooting Sports Month Booth
      It's never to early to start thinking about how you can promote National Shooting Sports Month, which takes place in August. Stop by Booth #2414, to learn more, and see how you can get involved and promote the shooting sports this coming August. Today's Celebrity Appearance Schedule at the Booth:

      - 9:30 – 10 a.m. | Doug Koenig, World Champion Shooter and Hunter
      - 10 – 11 a.m. | John Peterson, Professional Golfer (pistol draw challenge)
      - 11:30 a.m. – 12:30 p.m. | Julie Golob, World Shooting Champion
      - 12:45 – 1:15 p.m. | Kim Rhode, USA Shooting, Six-Time Olympic Medal Winner
      - 2 – 3 p.m. | Ryan Villopoto, 4x Supercross / 5x Motocross Champion (pistol draw challenge)
      - 3 – 4 p.m. | Women of USA Shooting: Caitlin Connor, Rachel Martin, Corey Cogdell-Unrein
      Visit the New Product Center
      Be one of the first to see more than 400 of the hottest new products on the market! Through the SHOT Show Moblie App, you can scan the products you like in the New Product Center and quickly receive product details, manufacturer information and exhibit locations. Open Every show morning at 8 a.m., located on Level 1 Between the Shuttle Bus and Taxi Areas.

      Retailer and Range Seminars
      We have a great Retailer Seminar Line for today! Space is filling up. Reserve your spots now.

      - Negligent Entrustment of a Firearm — a Problem You Don't Want to Have — 10:30 to 11:30 a.m., Lando Ballroom #4301A
      - The 21st-Century Role of a Lawyer in Retail Firearms Compliance — 1 to 2 p.m., Lando Ballroom #4301A
      - Town Hall Meeting Featuring ATF, NICS & FBI — 2:30 to 4:30 p.m., Lando Ballroom #4301A
      If you're interested in attending any of these seminars, simply visit us on Level 4 of the Venetian outside the Lando Ballroom to sign up.View the full schedule of this week’s Retailer Seminars here.

      2018 Show Schedule
      Show Hours
      Wednesday, January 24 — 8:30 AM – 5:30 PM
      Thursday, January 25 — 8:30 AM – 5:30 PM
      Friday, January 26 8:30 — AM – 4:00 PM

      Attendee Onsite Registration Hours
      Wednesday, January 24 — 7:30 AM – 5:30 PM
      Thursday, January 25 — 7:30 AM – 5:30 PM
      Friday, January 26 — 7:30 AM – 3:00 PM

      Show Transportation
      NSSF provides several ways to travel back and forth between your hotel and the show.

      - Las Vegas Monorail — NSSF has secured discounted rates here
      - Uber — Discount credit available here
      - Lyft — Ride credit available here
      The post SHOT Show Update: Day 2 Highlights and Headlines appeared first on NSSF SHOT Show 2018.
      Welcome to Day 2 of the 2018 SHOT Show! We are here in Las Vegas for the 40th anniversary of the SHOT Show. We have highlighted some key information for you to keep in mind while walking the show floor today.

      Stay Informed
      Here are just a few ways to keep in touch with everything that’s going on this week.

      - SHOT Show TV & YouTube — It’s everywhere! Check the Las Vegas Tourism and Convention Channel at your hotel (Channel 5 in the Venitian/Pallazzo) each ... See more
      See more on line
      SHOT Show Update: Day 2 Highlights and Headlines
    • The author, right, with attorney Steve Lieberman, who heads up Artemis Defense Institute and comes to SHOT Show for specialty products that support his rigorous firearms training programs.

      Hello all, and welcome to the 2018 SHOT Show! I’m Phil Massaro, NSSF’s “Man on the Floor,” and I’m here talking with attendees to get a feel for how the show is treating them. I’ve had the opportunity to sit down with a good cross-section of attendees and get a legitimate feel for how they view the SHOT Show.

      This year’s attendance appears to be no lighter than last year’s, at least on opening morning, and everyone seems very excited to be at the show.

      I got to meet Fernando Carvalho, a law enforcement officer from Brazil. Fernando has come to the show for the first time with his friends, two of whom are the recipients of Brazil’s “True Heroes” award, and all three were fascinated by the sheer size of the show.

      “We don’t have anything like this in Brazil, and it’s wonderful to see the wide selection of pistols and AR-style rifles,” said Fernando. He and his pals were especially fans of the Taurus firearms — no surprise as those hail from Brazil as well. All found that, in spite of SHOT Show’s size, they found the booths they were looking for without issue and told me they were having a fantastic first experience. “We hope we’re able to return,” he said, “This is very special!”

      Steven Lieberman, Esq., who heads Artemis Defense Institute, a firearms training facility in southern California, was here for his fifth consecutive SHOT Show. He appreciates the ability to connect one-on-one with companies and products that directly impact his business.

      “We do a lot of training with SWAT teams, Force Recon, and other tactical branches, so I’m especially interested in the training simulators,” said Lieberman. “Companies such as Action Target and the like help us to offer the best training we can, and these simulators are an integral part of our company.” I asked him if there were any suggestions he’d make regarding the SHOT Show and the way it’s set up. He gave a very candid response: “I’m amazed, given the sheer number of people that are in attendance, how well the NSSF handles the SHOT Show. All of the staff are courteous, and I can easily find all the products I’m interested in.” Lieberman, who handles court cases for LEOs, concealed carry permit holders and NRA-referred firearms cases, looks forward to attending the show annually.

      While catching a breath of fresh air outside the show entrance, toward the end of the first day I had an opportunity to meet Enrico Garbarino of Italy’s Prima Armi and practice my Italian on him. Prima Armi is a major importer of firearms into Italy, one that specializes in Colt’a, Mossberg and Taurus.

      “I love to come to the SHOT Show for business meetings,” Garbarino told me. “It’s very important to meet the people face to face, and this is a great place to do just that.” Prima Armi specializes in the importation of tactical-style firearms more than hunting firearms, and Enrico was impressed at the wide and varied selection available. He and his partner Massimo were having a great time visiting Las Vegas as well, an indication that SHOT Show is more than strictly business.

      With Day One in the books, I’m personally excited for Day Two, as I’ve got some meetings of my own that I hope will blossom into good business relationships for 2018. Catch you on the floor tomorrow.

      The post NSSF’s Man on the Floor — SHOT Show 2018 appeared first on NSSF SHOT Show 2018.
      The author, right, with attorney Steve Lieberman, who heads up Artemis Defense Institute and comes to SHOT Show for specialty products that support his rigorous firearms training programs.

      Hello all, and welcome to the 2018 SHOT Show! I’m Phil Massaro, NSSF’s “Man on the Floor,” and I’m here talking with attendees to get a feel for how the show is treating them. I’ve had the opportunity to sit down with a good cross-section of attendees and get a legitimate feel for how ... See more
      See more on line
      NSSF’s Man on the Floor — SHOT Show 2018
    • Welcome to the 40th Anniversary SHOT Show! I don’t know how our staff does it, but each year it seems that the SHOT Show is better than ever,” says NSSF president Steve Sanetti. “This year, we meet respectfully in the shadow of the recent tragedy at Mandalay Bay, with all the special challenges that horrific event brings to the show. Mindful of those challenges, yet recognizing the rightful place that the lawful commerce in firearms for law-abiding citizens holds in our American democracy, we are determined to begin the new year by putting our best foot forward.

      “You will note many changes as we continually strive to improve the SHOT Show experience for exhibitors and attendees alike. We have increased security, expanded the Supplier Showcase and the New Product Center, modified our State of the Industry presentation, expanded our SHOT Show University and law enforcement education and compliance programs, created outdoor access to food services, and undertaken many other incremental improvements to the show. We hope you like them.

      “Rocky Rohlfing, a former executive director of the NSSF, famously said at the opening bell of the very first SHOT Show, in 1979, ‘Well, boys, I hope someone shows up!’ Clearly, they showed up, as they have every year since. This year, we have record advance registrations and expect more than 65,000 attendees at this milestone event. So please enjoy the show, and let us have your comments and suggestions so we can keep this eminently successful 40-year trade show vibrant and compelling for our entire industry.”

      The post SHOT Show 2018 Opens appeared first on NSSF SHOT Show 2018.
      Welcome to the 40th Anniversary SHOT Show! I don’t know how our staff does it, but each year it seems that the SHOT Show is better than ever,” says NSSF president Steve Sanetti. “This year, we meet respectfully in the shadow of the recent tragedy at Mandalay Bay, with all the special challenges that horrific event brings to the show. Mindful of those challenges, yet recognizing the rightful place that the lawful commerce in firearms for law-abiding citizens holds in our American ... See more
      See more on line
      SHOT Show 2018 Opens
    • Welcome to the 2018 SHOT Show! We are back in Las Vegas for the 40th anniversary of the SHOT Show. We have highlighted some important information to help you stay prepared for the busy week ahead.

      Stay Informed
      Here are just a few ways to keep in touch with everything that’s going on this week.

      - SHOT Show TV & YouTube — It’s everywhere! Check the Las Vegas Tourism and Convention Channel at your hotel (Channel 5 in the Venitian/Pallazzo) each morning before the show and after each day’s events to see everything the show has to offer. For all SHOT Show TV product highlights, interviews and overall show coverage, visit the SHOT Show Youtube Channel.
      - SHOT News — Get all the news that every attendee needs to make their SHOT Show experience more complete.
      - Facebook and Twitter — For real-time highlights and breaking news from the show, SHOT Show’s Facebook page and Twitter feed are your instant-access points. Like ‘em, share ‘em, retweet ‘em and remember to use #SHOTShow so we know you’re with us.
      - SHOT Show Instagram — Get some firearms eye candy on SHOT Show’s Instagram page.
      - SHOT Show Mobile App is available for download now. You'll see a great deal of enhanced functionality this year, from real-time show announcements and the interactive floor maps, to meeting and scheduling functions, product information download capabilities (including product scanning at the New Product Center), SHOT Show video feeds and more.
      Todays Highlights
      Visit the New Product Center
      Be one of the first to see more than 400 of the hottest new products on the market! Through the SHOT Show Moblie App, you can scan the products you like in the New Product Center and quickly receive product details, manufacturer information and exhibit locations. Open Every show morning at 8 a.m., located on Level 1 Between the Shuttle Bus and Taxi Areas.

      Stop by the NSSF Member Booth
      Visit the NSSF Member Services team at the Booth #L231, we're raffling off 10 pairs of Jeff Foxworthy tickets to NSSF members that visit our booth. Once you stop by, you'll be entered into a drawing to win a pair of tickets for his shows on either Tuesday or Wednesday night.

      If you aren't one of the lucky winners you can still purchase tickets for the two performances by Jeff Foxworthy in The Venetian Theatre during the SHOT Show on January 24 and 25 at 8 p.m. Tickets can be purchased online, at any Venetian or Palazzo Box office or by calling 702.414.9000 or 866.641.7469.

      Attend the Supplier Showcase
      After a great first day yesterday, the Supplier Showcase is kicking off its second and final day in the 5th Floor Palazzo Ballroom of the Venetian. Head up the escalators to connect with more than 400 of the best material suppliers in the industry from 9 a.m. to 5 p.m.! If you use or produce tools, machinery, fabrics, software, or other products and services for the shooting sports or outdoor sporting industries, then the Supplier Showcase is your opportunity to connect with each other.

      Product Spotlight: Get an idea of the products you will see as Rachel Kopczyk visits the Laser Marking Technologies and American Speedloaders booth #S2008 located in the SHOT WEEK Supplier Showcase on Level 5. Watch more product spotlights from SHOT Show TV on the SHOT Show YouTube.

      Retailer and Range Seminars
      We got a great retailer Seminar Line for today! Space is filling up, Reserve your spots now.

      - Navigating the NICS Background System — 9 to 10 a.m., Lando Ballroom #4301A
      - Using YouTube and Digital Paid Ads to Grow Your Small Business — 10:30 to 11:30 a.m., Lando Ballroom #4301A
      - Black Guns Matter: Engaging Urban Communities in the 2nd Amendment Fight — 1 to 2 p.m., Lando Ballroom #4301A
      - Handling the Good and Bad of Today's Media — 2:30 to 4:30 p.m., Lando Ballroom #4301A
      If you're interested in attending any of these seminars, simply visit us on Level 4 of the Venetian outside the Lando Ballroom to sign up.View the full schedule of this week’s Retailer Seminars here.

      State of the Industry Reception
      With even more emphasis on networking, the 2018 State of the Industry Reception has been redesigned to give you more time to interact with your industry colleagues and take in the world-famous Las Vegas hospitality. The State of the Industry will take place in the Palazzo Theater. The schedule of events for tonight's State of the Industry:

      - 5:30–6:15 p.m. — Hors d'oeuvres and open bar
      - 6:15­–7:00 p.m. — State of the Industry presentation and cash bar
      If you purchased tickets to the State of the Industry Dinner, they may be picked up today at the State of the Industry Desk (Level 2 Lobby) from 8:00 a.m. to 3:00 p.m. After 3:30 p.m., tickets can be picked up at the Palazzo Theater until the event begins. Please note that this event is sold out and additional tickets are unavailable. Questions about your tickets? Call the Show Office at 702-691-8508.

      2018 Show Schedule
      Show Hours
      Tuesday, January 23 — 8:30 AM – 5:30 PM
      Wednesday, January 24 — 8:30 AM – 5:30 PM
      Thursday, January 25 — 8:30 AM – 5:30 PM
      Friday, January 26 8:30 — AM – 4:00 PM

      Supplier Showcase Hours
      Tuesday, January 23 — 8:30 AM – 5:30 PM

      Attendee Onsite Registration Hours
      Tuesday, January 23 — 7:00 AM – 5:00 PM
      Wednesday, January 24 — 7:30 AM – 5:30 PM
      Thursday, January 25 — 7:30 AM – 5:30 PM
      Friday, January 26 — 7:30 AM – 3:00 PM

      Show Transportation
      NSSF provides several ways to travel back and forth between your hotel and the show.

      - Las Vegas Monorail — NSSF has secured discounted rates here
      - Uber — Discount credit available here
      - Lyft — Ride credit available here
      The post SHOT Show Update: Day 1 Highlights and Headlines appeared first on NSSF SHOT Show 2018.
      Welcome to the 2018 SHOT Show! We are back in Las Vegas for the 40th anniversary of the SHOT Show. We have highlighted some important information to help you stay prepared for the busy week ahead.

      Stay Informed
      Here are just a few ways to keep in touch with everything that’s going on this week.

      - SHOT Show TV & YouTube — It’s everywhere! Check the Las Vegas Tourism and Convention Channel at your hotel (Channel 5 in the Venitian/Pallazzo) each morning before ... See more
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      SHOT Show Update: Day 1 Highlights and Headlines
    • Welcome to the 2018 SHOT Show, it’s officially SHOT Week! Welcome to Las Vegas for the 40th anniversary of the SHOT Show. Here are some updates and information to help you get prepped for the busy week ahead.

      Stay Informed
      Here are just a few ways to keep in touch with everything that’s going on this week.

      - SHOT Show TV & YouTube — It’s everywhere! Check the Las Vegas Tourism and Convention Channel at your hotel (Channel 5 in the Venitian/Pallazzo) each morning before the show and after each day’s events to see everything the show has to offer. For all SHOT Show TV product highlights, interviews and overall show coverage, visit the SHOT Show Youtube Channel.
      - SHOT News — Get all the news that every attendee needs to make their SHOT Show experience more complete.
      - Facebook and Twitter — For real-time highlights and breaking news from the show, SHOT Show’s Facebook page and Twitter feed are your instant-access points. Like ‘em, share ‘em, retweet ‘em and remember to use #SHOTShow so we know you’re with us.
      - SHOT Show Instagram — Get some firearms eye candy on SHOT Show’s Instagram page.
      - SHOT Show Mobile App is available for download now. You'll see a great deal of enhanced functionality this year, from real-time show announcements and the interactive floor maps, to meeting and scheduling functions, product information download capabilities (including product scanning at the New Product Center), SHOT Show video feeds and more.
      Todays Highlights
      Attend the Supplier Showcase
      The Supplier Showcase takes place Jan. 22-23, in the 5th Floor Palazzo Ballroom of the Venetian. Let us know you and your staff are attending by completing the RSVP form and receive a voucher for a FREE lunch on Tuesday!

      SHOT Show University
      NSSF’s dedicated learning experience for retailers and range owners, providing business owners of all experience levels ways to improve their businesses. Check out the many sessions happening today from 8a.m. to 4:30p.m.

      Monday Press Room Hours
      The SHOT Show Press Room is open to credentialed members of the press from noon to 5 p.m. today. It will re-open at 7:30 a.m. Tuesday morning. You must have your SHOT Show badge to access the area. The Press Room is located on the third floor of the Venetian in the Murano Ballroom, up the escalators from the main show floor.

      NSSF Member Reception
      NSSF Members join us for beer, wine, appetizers and an evening of entertainment Taking place on the 4th floor of the Venetian from 5 to 6 p.m.! This event is only open to NSSF business members and RSVP is recommended.

      Transportation
      Industry Day At The Range Transportation Schedule
      All retail buyers planning to attend this afternoon's events at Industry Day at the Range are provided shuttle bus transportation to and from the venue. Those taking private transportation will find directions to the range here.

      Show Transportation
      NSSF provides several ways to travel back and forth between your hotel and the show.

      - Las Vegas Monorail — NSSF has secured discounted rates here
      - Uber — Discount credit available here
      - Lyft — Ride credit available here
      There's Still Time
      Retail Seminar Sign up
      Retailer Seminars
       taking place Tuesday through Thursday this week. If you're interested in attending any of these seminars, simply visit us on Level 4 of the Venetian outside the Lando Ballroom to sign up for a class or two or three.

      Jeff Foxworthy Tickets
      You can still purchase tickets for two performances by Jeff Foxworthy in The Venetian Theatre during the SHOT Show on January 24-25 at 8 p.m. Tickets can be purchased online, at any Venetian or Palazzo Box office or by calling 702.414.9000 or 866.641.7469.

      The post SHOT Show Update: Today’s SHOT Week Highlights appeared first on NSSF SHOT Show 2018.
      Welcome to the 2018 SHOT Show, it’s officially SHOT Week! Welcome to Las Vegas for the 40th anniversary of the SHOT Show. Here are some updates and information to help you get prepped for the busy week ahead.

      Stay Informed
      Here are just a few ways to keep in touch with everything that’s going on this week.

      - SHOT Show TV & YouTube — It’s everywhere! Check the Las Vegas Tourism and Convention Channel at your hotel (Channel 5 in the Venitian/Pallazzo) each ... See more
      See more on line
      SHOT Show Update: Today’s SHOT Week Highlights
    • From its humble beginnings in St. Louis, in 1979, to taking every nook and cranny of the Sands Expo Center in 2017, the SHOT Show is the industry’s signature event, bringing together more than 1,700 exhibitors and 65,000 attendees. Next January, SHOT Show will be celebrating its 40th Anniversary, so we asked a handful of today’s top outdoor writers to pick two exhibitors they know well to tell their SHOT Show stories. Seventh in our “Blast from the Past” series is a visit with Timney Triggers Owner, John Vehr, interviewed by Richard Mann. Enjoy!

      — Chris Dolnack, NSSF Senior VicePresident and Chief Marketing Officer

      Timney Triggers
      Housings for one of Timney’s best-selling triggers, its AR15 trigger.

      Real riflemen have always known the importance of a good trigger. It is, after all, the primary point of interface between the shooter and the rifle. It’s the go-switch that launches the missile that will ultimately decide the outcome of your hunt, competition or fun day at the range.

      During the first SHOT Show I attended, I had dinner with John Vehr, who at that time was the new owner of Timney Manufacturing. We talked about guns, triggers and a variety of eclectic topics that always come up when you’re in Vehr’s company. Back then the trigger business was creeping — pardon the pun — along, but Vehr changed all that.

      In 1946, Timney was started in a garage in South Gate, California. It offered triggers for Mauser rifles. Over the next few years, Timney introduced triggers for a variety of rifles and, in 1981, Paul and Rosemary Vehr purchased the company. In 1982, Timney relocated to Phoenix and the trigger introductions continued. Then, in 2000, the Vehrs sold Timney to their son, John. John continued to offer new triggers but, by establishing relationships with gun writers and helping them learn the importance of the trigger, he embarked on a quest to educate shooters the world over as to why triggers mattered so much.

      Today, the trigger business is booming, and Timney offers drop-in replacement triggers for more than 50 firearms. In 2013, Timney moved to a state-of-the-art manufacturing facility located at 2020 Quail Avenue in Phoenix. Vehr’s plan had worked. Through the relationships he’d built, many starting at SHOT Show, he’d managed to teach shooters how important a trigger is to the true purpose of shooting: actually hitting what you aim at. Timney is now the largest replacement trigger manufacturer in the world, and the Timney brand is strong.

      John Vehr and I have shared a few hunts, and we’ve spent time training at Gunsite Acadmey together. We’ve also argued the fate of the world while sharing a campfire and a beer. Recently, I had the opportunity to play reporter and ask John a few serious questions. As it always is with John, everything from alligators to aliens was discussed, but I did manage to get some insight into how SHOT Show has been a part of Timney’s success.

      John Vehr with a winter whitetail—and yes, he pulled a Timney trigger to take it.

      Richard Mann (RM): Tell me about your first SHOT Show?

      John Vehr (JV): It was 1995 in Vegas. We had a 10×10 booth with a little table and a pop-up display we hung paper plates on. On those paper plates, we had each operation of manufacturing sears. We thought featuring our manufacturing process was a good way to show people our triggers’ features. I recall that first SHOT Show as an overwhelmingly huge trade show.

      RM: What product or particular SHOT Show really turned the tide for Timney?

      JV: In 2005 we launched Timney’s AR-15 trigger to a perfect storm. The market had proven the AR rifle, and people wanted to become as accurate as possible with it. A great trigger was their choice, and we were one of the strongest messages at the show. They found us in droves. We listened to our customers and delivered exactly what they were asking for. Our AR trigger offerings now include many models, including a two-stage, the Calvin Elite (the ultimate 3-Gun trigger) and, of course, the best single-stage model in the industry. All these triggers were developed from suggestions from our customers.

      RM: What is your best SHOT Show memory?

      JV: So many memories to choose from. Mostly, my best memories come from friends and simple conversations. SHOT is all about the people — it always has been. People like J. Guthrie who would stop by and tell me stories that would simply make me laugh. That guy could tell a story like no one else I’ve ever met. My best memory? A Guthrie story, but there are too many good ones to pick just one. NOTE: J. (James) Guthrie was a young and successful firearms journalist with an infectious personality. He was a contributor to most of the major firearms and hunting periodicals, and he passed away in 2013, at the young age of 37.

      RM: What was your biggest SHOT Show mistake?

      JV: Playing too small for too long. Our booth is bigger now. I just wish we had bought much bigger when we first had the chance.

      RM: What advice do you have for other companies and manufacturers when it comes to making the most of SHOT Show?

      JV: Simple. SHOT is about relationships and people. It always has been and always will be. The show brings together the coolest people in the industry. Find those people and listen to their stories. I guarantee you will learn a ton. I have.

      When you look at the success story Timney is, maybe the most amazing facet of the saga is how the company managed to take a service and skill typically provided by gunsmiths and turn them into an over-the-counter product. And it’s a product that anyone capable of mowing their own yard or operating a toaster can use to transform their rifle in one evening while sitting at the kitchen table. Also, convincing the average shooter they were capable of fixing their own trigger and establishing manufacturing processes that flawlessly produce one of the most critically important components of a firearm through near automation is most remarkable. SHOT Show was a big part of making that happen, and I know I’m one among many looking forward to seeing John and his staff at SHOT Show for years to come.

      The post SHOT Show 40th Anniversary – Blast From the Past: Timney Triggers appeared first on NSSF SHOT Show 2018.
      From its humble beginnings in St. Louis, in 1979, to taking every nook and cranny of the Sands Expo Center in 2017, the SHOT Show is the industry’s signature event, bringing together more than 1,700 exhibitors and 65,000 attendees. Next January, SHOT Show will be celebrating its 40th Anniversary, so we asked a handful of today’s top outdoor writers to pick two exhibitors they know well to tell their SHOT Show stories. Seventh in our “Blast from the Past” series is a visit with Timney ... See more
      See more on line
      SHOT Show 40th Anniversary – Blast From the Past: Timney Triggers