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    • For the last several years, we’ve worked to eliminate people who have no professional affiliation with the firearms industry from attending the SHOT Show and taking up your valuable time.

      We’ve made great progress through changes to our registration process, and this year, with much help from our exhibitors, we’ve made even more progress. Thanks in large part to exhibitor compliance with a request to not exceed their badge allotment — and a new registration system for exhibitors — the number of unqualified attendees invited by exhibiting companies has been reduced.

      How big a dent will this make in the attendance numbers for the 2018 show? Expect 2,000 to 3,000 fewer people crowding booths, chewing the fat — and usurping your ability to get done the business that needs to get done at the show.

      I want to reiterate that we are happy about this, very happy, in fact. Our industry is under tremendous pressure to meet the many and varied demands of today’s evolving consumer. We can’t do that if our buyers, range owners and media members can’t connect with our manufacturers in a meaningful, purposeful way. Because all of you took the registration process seriously, our industry is now better poised to have the best SHOT Show ever thrive in the coming months and years.

      Thank you, one and all, especially our exhibitors, for cooperating with the new registration process to help ensure that only qualified attendees will be in the aisles and in your booths at SHOT Show. We’re looking forward to seeing everyone in Las Vegas next week as we celebrate the 2018 SHOT Show, our 40th Anniversary, and all that we have to look forward to as an industry.

      The post Keeping the ‘Trade’ in Trade Show with a Little Help from Our Friends appeared first on NSSF SHOT Show 2018.
      For the last several years, we’ve worked to eliminate people who have no professional affiliation with the firearms industry from attending the SHOT Show and taking up your valuable time.

      We’ve made great progress through changes to our registration process, and this year, with much help from our exhibitors, we’ve made even more progress. Thanks in large part to exhibitor compliance with a request to not exceed their badge allotment — and a new registration system for ... See more
      See more on line
      Keeping the ‘Trade’ in Trade Show with a Little Help from Our Friends
    • The right staff hired at the right time and the right way is key to a smoothly functioning FFL retail store.
      Making the wrong hiring decision means throwing away a substantial investment of time and money on recruitment, training and benefits. That wrong decision also carries with it the potential for legal problems. Whether you've performed 100 interviews or you are new to the hiring world, our 2018 SHOT Show Retailer Seminar “Hiring the Productive and Legal Way” will give you knowledge and tools to use immediately with your next hiring prospect. You’ll learn:

      - Traditional and non-traditional recruiting methods.
      - Creative ways to finding qualified candidates.
      - How to conduct an interview effectively and legally.
      - How to start new employees off on the right foot.
      - How to improve your overall employee selection approach.
      - How to attract talent through innovative employee recruitment sources.
      - Interviewing techniques to refine and develop your skills as an interviewer—including how to keep your interviews legal.
      This seminar will be presented by business and human resources experts Wendy Christie and Thomas “Mack” Brennan.

      Christie has more than 20 years of experience in employee relations. As a human resources consultant, she has helped countless companies develop legally compliant employee handbooks and documentation. Her work takes into account industry-specific considerations, while including state and federal laws so that employers avoid potential and costly employee claims. Consulting and investigating on a number of sexual harassment, embezzlement and workplace bullying situations have taught her how to “glean the truth” about a situation and produce productive discussions and solutions. Christie is also the author of a number of articles on hiring practices, embezzlement, legally compliant employment practices and dress codes for today’s workplace.

      Brennan, over more than 20 years in the workforce, has held a number of managerial position in the corporate field and as a business owner. He has overseen staff of all kinds, from line employees up to upper management, giving him a unique perspective of human resources. As the co-founder of Human Resources Associates, Brennan’s current work is in pioneering new support services for clients in the area of employer relations. He has developed employee handbook policies and helped clients through difficult employee terminations and investigations. Brennan holds two degrees in business management from Wyoming State.

      The Retailer Seminar “Hiring the Productive and Legal Way” takes place the third day of the 2018 SHOT Show, Thursday, Jan. 25, from 9:00-10:00 a.m. Registration for the 2018 SHOT Show is now open, and buyers and range owners successfully registering to attend the show can then register for various Retailer Seminars and other educational events.

      Sponsorship opportunities are available for Retailer Seminars and other SHOT Week events. Contact Chris Tatulli, NSSF Director, Exhibit and Sponsorship Sales, at ctatulli@nssf.org to learn more about our wide variety of sponsorship options.

      View the full lineup of 2018 SHOT Show Retailer Seminars
      The post Staffing Up — 2018 SHOT Show Retailer Seminar Helps Perfect Your Hiring Process appeared first on NSSF SHOT Show 2018.
      The right staff hired at the right time and the right way is key to a smoothly functioning FFL retail store.
      Making the wrong hiring decision means throwing away a substantial investment of time and money on recruitment, training and benefits. That wrong decision also carries with it the potential for legal problems. Whether you've performed 100 interviews or you are new to the hiring world, our 2018 SHOT Show ... See more
      See more on line
      Staffing Up — 2018 SHOT Show Retailer Seminar Helps Perfect Your Hiring Process
    • Memberships are generally considered to be central to a successful range operation. They serve many purposes, including giving shooting lane or bench priority to regular, frequent-visit customers, encouraging regular and dependable cash flow through renewals and providing a sense of family and belonging to those customers who make the investment in a membership, among others.

      Memberships can and should be a profit center — if you construct and market them correctly. Modern technology can help you do that, and we’ll show you how in the SHOT Show University session “Leveraging Technology to Drive Member Engagement.” This presentation will discuss the active role modern technology plays in harnessing and leveraging the range industry’s most underutilized revenue source — membership sales. Included will be specific technology examples, as well as pointed discussions on what a facility loses by not offering monthly memberships and what can be gained by promoting and leveraging them.

      “Leveraging Technology to Drive Member Engagement” will be presented by Mike Vidal and Erik Charles Russell. Vidal is the product owner and development manager for EZFacility, a membership management software company based in Long Island, New York. Russell is an internationally recognized leader in membership sales training and systems. His 2015 book, “The Art of Selling Memberships,” debuted at No. 1 in the United States, Australia, and Germany in multiple categories, ranking Russell as one of the top 100 best-selling authors in Business & Money on Amazon.com.

      Taking place Monday, Jan. 22, the day before the 2018 SHOT Show opens, SHOT Show University is NSSF’s premier learning experience for retailers and range owners, providing business owners of all experience levels ways to improve their businesses. The forum is comprised of four learning tracks: Range, Compliance, Retailer 101 and the Master’s Class. Though anyone can attend any learning track, those looking for ways to take their shooting facilities to the next level, as well as those in the process of establishing a new range from scratch, are specifically encouraged to attend the four sessions in the Range learning track.

      Registration for the 2018 SHOT Show is now open. Buyers and range owners successfully registering to attend the show can then register to participate in SHOT Show University and other events. NSSF Members receive a discount on their registration fee to attend SHOT Show University.

      Sponsorship opportunities are available for SHOT Show University and other SHOT Week events. Contact Chris Tatulli, NSSF Director, Exhibit and Sponsorship Sales, at ctatulli@nssf.org to learn more about our wide variety of sponsorship options.

      View the full SHOT Show University agenda and speaker lineup
      The post Crafting Profitable Range Membership Programs Through Technology appeared first on NSSF SHOT Show 2018.
      Memberships are generally considered to be central to a successful range operation. They serve many purposes, including giving shooting lane or bench priority to regular, frequent-visit customers, encouraging regular and dependable cash flow through renewals and providing a sense of family and belonging to those customers who make the investment in a membership, among others.

      Memberships can and should be a profit center — if you construct and market them correctly. Modern technology ... See more
      See more on line
      Crafting Profitable Range Membership Programs Through Technology
    • If you were looking for a way to spend money while you’re in Las Vegas, skip the blackjack tables and keep your tablet, smartphone or laptop close at hand to stay on top of the bidding for this year’s SHOT Show auction items.

      GunBroker.com, the National Shooting Sports Foundation and the Hunting Heritage Trust have partnered again to host the annual SHOT Show Auction.

      1,000,000th Henry Repeating Arms H001 .22 Lever-action Rifle

      Few rifles have reached the iconic serial number of 1,000,000. When they do, the rifle typically is presented to a museum or added to the collection of a company executive. That will not be the case with this special rifle. Serial Number 1,000,000 of  Henry’s H001 .22 lever action is being featured in the SHOT Show auction on GunBroker.com, providing thousands of Henry enthusiasts and firearms collectors with an opportunity to view and perhaps own this historic rifle. Bid now!

      The 1,000,000th H001 .22 lever action was hand engraved by the artisans at Baron Engraving of Trumbull, Conn. No engravers have embellished more SHOT Show Auction guns than the professionals at Baron Engraving.

      Smith & Wesson Model 29 American Handgunner “Handgun Heritage Tribute”

      The Firearms Marketing Group, Hunting Heritage Trust and National Shooting Sports Foundation have partnered with Smith & Wesson to create a one-of-a-kind fully engraved Smith & Wesson Model 29 American Handgunner  “Handgun Heritage Tribute” as the 2018 SHOT Show Handgun.

      The Model 29’s legendary design and historical significance are highlighted perfectly by the full coverage Class A hand engraving and classic Altamont bonded ivory custom grips.

      This 2018 SHOT Show Auction is also offering a fully carved “Tom Threepersons” field holster from Karla Van Horn of Purdy Gear Leather and a custom display case provided by Smith & Wesson. Bid now!

      The full-coverage hand engraving is by David A. Misiaszek of the Custom Firearms Engraving Shop under the umbrella of the S&W Performance Center, overseen by Tony Miele.

      The post Stunning One-of-a-Kind Firearms on the Auction Block appeared first on NSSF SHOT Show 2018.
      If you were looking for a way to spend money while you’re in Las Vegas, skip the blackjack tables and keep your tablet, smartphone or laptop close at hand to stay on top of the bidding for this year’s SHOT Show auction items.

      GunBroker.com, the National Shooting Sports Foundation and the Hunting Heritage Trust have partnered again to host the annual SHOT Show Auction.

      1,000,000th Henry Repeating Arms H001 .22 Lever-action ... See more
      See more on line
      Stunning One-of-a-Kind Firearms on the Auction Block
    • Choice A: Run your store through gut instinct and by what you think you know about your customer and their buying habits, hoping your business decisions turn out right.

      Choice B: Utilize the wealth of industry data provided by your trade association to reveal what’s really going on with today’s shooting enthusiasts and know you’re making decisions that will produce profits and increase customer loyalty.

      If you picked Choice B, then our 2018 SHOT Show Retailer Seminar “Understanding the Current Customer Base via NSSF Research” is one you won’t want to miss. During this session, NSSF Director of Research and Market Development Jim Curcuruto, will review the consumer data available to today’s FFLs and explain how that data can help you better understand the marketplace. The presentation will cover trends identified by indicators such as NICS, excise taxes, firearm production and hunting license sales, as well as provide a review of recent consumer studies on optics and concealed carry markets, among others. Current shooting sports participation data will also be discussed, along with messaging proven to help grow your customer base through recruitment, retention and reactivation. The session will also include a lengthy Q&A session, and registered attendees will receive a free PDF version of NSSF’s most popular report, our newly updated, 200-page Industry Reference Guide (a $95 value).

      Working with NSSF members and in accordance with NSSF strategic goals, Jim Curcuruto creates and communicates the overall research strategy for NSSF. He initiates and oversees the majority of market research projects, manages NSSF’s research coordinator and directs the activities of several contracted market research firms. With NSSF since 2009, his professional experience encompasses sales, marketing, advertising and research and analysis.

      The Retailer Seminar “Understanding the Current Customer Base via NSSF Research” takes place the third day of the 2018 SHOT Show, Thursday, Jan. 25, from 10:30-11:30 a.m. Registration for the 2018 SHOT Show is now open, and buyers and range owners successfully registering to attend the show can then register for various Retailer Seminars and other educational events.

      Sponsorship opportunities are available for Retailer Seminars and other SHOT Week events. Contact Chris Tatulli, NSSF Director, Exhibit and Sponsorship Sales, at ctatulli@nssf.org to learn more about our wide variety of sponsorship options.

      See the full lineup of 2018 SHOT Show Retailer Seminars
      The post Data Driven Success — Don’t Miss This 2018 SHOT Show Retailer Seminar appeared first on NSSF SHOT Show 2018.
      Choice A: Run your store through gut instinct and by what you think you know about your customer and their buying habits, hoping your business decisions turn out right.

      Choice B: Utilize the wealth of industry data provided by your trade association to reveal what’s really going on with today’s shooting enthusiasts and know you’re making decisions that will produce profits and increase customer loyalty.

      If you picked Choice B, then our 2018 SHOT Show ... See more
      See more on line
      Data Driven Success — Don’t Miss This 2018 SHOT Show Retailer Seminar
    • Sooner or later, as a licensed FFL, you will be inspected by the Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF). It can be a nerve-wracking experience, especially when the audit is your first one, but knowing you have everything in order can keep the sweat from beading your brow.

      The 2018 SHOT Show University session “Winning the ATF Inspection” was created specifically to help ease the pain of both surprise and planned ATF inspections. During this session, you’ll discover what the ATF inspection process entails, what items you should you have prepared before your inspector arrives and strategies for preparing your staff for interaction with their inspector. Moderated by former ATF deputy assistant directors Harry McCabe and Wally Nelson, you’ll come away with the confidence to put your store in order and pass your next inspection with flying colors.

      Taking place Monday, Jan. 22, the day before the 2018 SHOT Show opens, SHOT Show University is NSSF’s premier learning experience for retailers and range owners, providing business owners of all experience levels ways to improve their businesses. The forum is comprised of four learning tracks: Range, Compliance, Retailer 101 and the Master’s Class. Anyone attending SHOT Show University can take part in the learning tracks of their choice, but the session “Winning the ATF Inspection,” part of the Compliance track, is particularly recommended for firearms inventory managers, in-house data and record keeping managers, new FFLs, those currently going through the FFL licensing process and for recently on-boarded staff members of current FFLs.

      Registration for the 2018 SHOT Show is now open. Buyers and range owners successfully registering to attend the show can then register to participate in SHOT Show University and other events. NSSF Members receive a discount on their registration fee to attend SHOT Show University.

      Sponsorship opportunities are available for SHOT Show University and other SHOT Week events. Contact Chris Tatulli, NSSF Director, Exhibit and Sponsorship Sales, at ctatulli@nssf.org to learn more about our wide variety of sponsorship options.

      View the full SHOT Show University agenda and speaker lineup
      The post Blue-Ribbon ATF Inspections: You Can Win! appeared first on NSSF SHOT Show 2018.
      Sooner or later, as a licensed FFL, you will be inspected by the Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF). It can be a nerve-wracking experience, especially when the audit is your first one, but knowing you have everything in order can keep the sweat from beading your brow.

      The 2018 SHOT Show University session “Winning the ATF Inspection” was created specifically to help ease the pain of ... See more
      See more on line
      Blue-Ribbon ATF Inspections: You Can Win!
    • Integration of man and machine used to be the province of big business. Not anymore. Today’s technology now makes it beneficial for the small and mid-sized manufacturer to streamline and integrate their interfacing processes.

      Our 2018 SHOT Show Retailer Seminar “Integrated Operations and Compliance in the Small to Mid-Sized Manufacturing Sector” will discuss the foundational regulatory concepts in firearms component and finished goods manufacturing. You’ll learn how to select and leverage enterprise resource planning (ERP) to modernize operations and take control of serialized inventory management, while also broadening supply chains with ATF variances and import/export licensing. Understanding and complying with ATF inspections will also be covered, and we’ll host a special discussion on tapping into today’s trending NFA and suppressor markets.

      Integrated Operations and Compliance in the Small to Mid-Sized Manufacturing Sector” will be hosted by Jon Rydberg and Philip Milks.

      Rydberg has held senior executive positions in both consumer and industrial product industries and has worked for two of the largest global management consulting firms. He is currently the CEO of Orchid Advisors, a GunBroker.com partner company, and specializes in the transformation of outdoor sporting goods and firearms industry manufacturing, distribution and retail sectors. In his current capacity, Rydberg has led ERP implementation, regulatory transformation and mergers and acquisitions service delivery for the industry’s largest entities. Approximately 80 percent of firearms sold in the United States are manufactured by Orchid’s consulting, software and education clients. Rydberg has more than two decades of serialized inventory management experience, and he has been involved with large-scale ATF inspections involving 150,000-plus serial numbers and FFLs with staff in excess of 100 employees. A five-time author, Rydberg is an expert in ATF compliance and works closely with NSSF, NASGW, ASA, NRA Business Alliance and three leading firearm law firms.

      Milks is an attorney who has worked for both the National Shooting Sports Foundation (NSSF) and Remington Outdoor Company. While at Remington, Milks served his executive peers as the leader of the company’s corporate compliance function. He played a key role in advising Remington and its subcontract manufacturers in the development of ammunition, suppressors, polymer handguns, modern sporting rifles and imported shotguns. Milks gained relevant legal and regulatory experience by facilitating the acquisition of manufacturing entities, the move of major manufacturing facilities to the southern United States and the implementation of leading ERP systems. He has had numerous professional interactions with national and local ATF leadership while responding to a multitude of high-volume serial number ATF inspections.

      The Retailer Seminar “Integrated Operations and Compliance in the Small to Mid-Sized Manufacturing Sector” takes place the third day of the 2018 SHOT Show, Thursday, Jan. 25, from 2:30-3:30 p.m. Registration for the 2018 SHOT Show is now open, and buyers and range owners successfully registering to attend the show can then register for various Retailer Seminars and other educational events.

      Sponsorship opportunities are available for Retailer Seminars and other SHOT Week events. Contact Chris Tatulli, NSSF Director, Exhibit and Sponsorship Sales, at ctatulli@nssf.org to learn more about our wide variety of sponsorship options.

      See the full lineup of 2018 SHOT Show Retailer Seminars
      The post Integrating Man and Machine — 2018 SHOT Show Retailer Seminar Shows How Technology is a Bonus for All FFLs appeared first on NSSF SHOT Show 2018.
      Integration of man and machine used to be the province of big business. Not anymore. Today’s technology now makes it beneficial for the small and mid-sized manufacturer to streamline and integrate their interfacing processes.

      Our 2018 SHOT Show Retailer Seminar “Integrated Operations and Compliance in the Small to Mid-Sized Manufacturing Sector” will discuss the foundational regulatory concepts in firearms component and finished goods manufacturing. You’ll learn how to select ... See more
      See more on line
      Integrating Man and Machine — 2018 SHOT Show Retailer Seminar Shows How Technology is a Bonus for All FFLs
    • Get out of the dark ages and give today's recreational shooters the high-tech ranges they want.
      This fall, NSSF published several articles about the amenities and facility upgrades today’s sport and recreational shooters are looking for in their firearms ranges. Bottom line: gone are the days of dark ranges with boring beige paper targets sent back and forth via the tin-can-on-a-string setup. Today’s shooters want more. Much more.

      Whether your range is stuck in the “dark ages” and you’re ready to make improvements, or you’re building a new shooting facility from the ground up, our SHOT Show University session “New Range Technologies” is for you. This session will demonstrate how modern range technologies — everything from highly interactive video target systems, the latest in indoor range filtration, live-fire apps and more — can enhance not just the functionality of your firearms range, but the overall customer experience. That improved customer experience is key because, when it’s a great one, they’ll come back to you time and time again, they’ll stay longer and they’ll tell their friends about their experience. All these things work in combination to increase traffic, drive profits and better the return on investment for the improvements you make to your range.

      Part of SHOT Show University’s Range learning track, “New Range Technologies” will be moderated by Doug VanderWoude, who’s quickly become a perennial favorite speaker at SHOT Show. VanderWoude is a 32-year veteran of the retail firearms industry, having spent 29 of those years behind a gun counter. He personally created a firearms retail store with an indoor shooting range from scratch and was a charter member of the industry’s first performance group. Today he is a member of NSSF’s Range Committee, and he also serves as a firearms retail and range consultant. VanderWoude has worked over the years with multiple firearms companies on nationwide promotions to drive consumers into ranges, and he is currently involved with helping many firearms retailers improve traffic flow inside their stores and increase profitability.

      Taking place Monday, Jan. 22, the day before the 2018 SHOT Show opens, SHOT Show University is NSSF’s premier learning experience for retailers and range owners, providing business owners of all experience levels ways to improve their businesses. The forum is comprised of four learning tracks: Range, Compliance, Retailer 101 and the Master’s Class. Though anyone can attend any learning track, those exploring upgrades or overhauls to existing shooting facilities, as well as those in the process of establishing a new range from scratch, are specifically encouraged to attend the four sessions in the Range learning track.

      Registration for the 2018 SHOT Show is now open. Buyers and range owners successfully registering to attend the show can then register to participate in SHOT Show University and other events. NSSF Members receive a discount on their registration fee to attend SHOT Show University.

      Sponsorship opportunities are available for SHOT Show University and other SHOT Week events. Contact Chris Tatulli, NSSF Director, Exhibit and Sponsorship Sales, at ctatulli@nssf.org to learn more about our wide variety of sponsorship options.

      See the full SHOT Show University agenda and speaker lineup
      The post New Range Technology: The Key to Firearms Range Profits appeared first on NSSF SHOT Show 2018.
      Get out of the dark ages and give today's recreational shooters the high-tech ranges they want.
      This fall, NSSF published several articles about the amenities and facility upgrades today’s sport and recreational shooters are looking for in their firearms ranges. Bottom line: gone are the days of dark ranges with boring beige paper targets sent back and forth via the tin-can-on-a-string setup. Today’s shooters want ... See more
      See more on line
      New Range Technology: The Key to Firearms Range Profits
    • From its humble beginnings in St. Louis, in 1979, to taking every nook and cranny of the Sands Expo Center in 2017, the SHOT Show is the industry’s signature event, bringing together more than 1,700 exhibitors and 65,000 attendees. Next January, SHOT Show will be celebrating its 40th Anniversary, so we asked a handful of today’s top outdoor writers to pick two exhibitors they know well to tell their SHOT Show stories. Sixth in our “Blast from the Past” series is a visit with Swarovski’s Director of Communications, Dean Capuano, interviewed by Wayne van Zwoll. Enjoy!

      — Chris Dolnack, NSSF Senior VicePresident and Chief Marketing Officer

      Swarovski Optik
      Aerial views of Swarovski's Austrian plant in the town of Absam.

      Forty years is a milestone, but some firms in the shooting industry predate NSSF’s SHOT Show by well over a century! In 1895, Daniel Swarovski started making crystal in the scenic Tyrolean village of Watten. Crystal still generates most of the company’s income. But, in 1948, the Swarovski family added a plant in Absam to make eyeglasses. Within six months, that branch of the business had 150 new hires. The next year it announced the Habicht (ha-beesh, meaning “hawk”) 7×42 binocular. A 4×32 rifle scope came in 1959. Swarovski Optik North America, Ltd., (SONA) took root in 1990.

      “That was just before my first job there,” says Dean Capuano, whose 20 years at SONA includes the last 14 as Director of Communications. “Swarovski was already exhibiting at SHOT. I’ve missed only one show since, when SCI and SHOT events conflicted and we had to staff both.”

      Time changes everything
      Like other long-term SHOT veterans, Capuano can remember when the show was much smaller and “more personal” — before everyone had electronic devices.

      “Meetings were longer then, and those of us who took notes used paper! Digital communication has accelerated the pace of SHOT. We reach out to more people, field more questions, take more orders, present products faster, in greater detail, to a bigger clientele. As the show has grown, we’re able to keep up. Meet more people. Tap into more opportunities.”

      Keeping Pace
      The Swarovski booth has expanded with SHOT Show.

      “We’ve refined it to reflect our commitment to high quality and attention to detail in our products,” says Capuano, “and the pride we take in our Austrian roots.” You’ll find the company in the same place on the SHOT floor every year, because, like many with the history to choose top locations, “Swarovski is where it wants to be. And we want to stay where people expect us. We work hard to ensure visitors can find us easily, and that they leave impressed.”

      Still, the maelstrom of SHOT Show can humble the most meticulous.

      “Early in my SONA career,” says Dean, “we ordered elegant tablecloths featuring the Swarovski hawk. They were made in Rhode Island, but we didn’t see them until we spread them on tables at our SHOT booth. The hawks were backward!” He tells me every booth fixture and accouterment now gets triple-checked before the Show opens.

      Evolving with SHOT Show
      Swarovski’s business has evolved over the last 40 years. Besides establishing SONA, it brought in another Austrian firm almost as old. Kahles dates to 1898, when Karl Robert Kahles assumed control of a small optics shop founded 75 years earlier by Simon Plossl. Karl R. Kahles died suddenly in 1908, but his widow kept the business going until sons Karl and Ernest took charge. In the final days of WWII, the factory was bombed and young Karl killed. His widow, then his son Friedrich, rebuilt the enterprise, which in 1959 became the first to offer multi-coated lenses. In 1974, the Kahles family sold the company to Daniel Swarovski, who made it a branch of Swarovski Optik. In 1989, Kahles, Ltd., became independent. Capuano concedes it’s a complex story. “Swarovski wrote the most recent chapter in January 2017, when it again brought Kahles into its advertising and sales programs.”

      Dean is pleased that NSSF has settled on Las Vegas as the place for SHOT Show. “There are other fine convention sites; some trump Vegas for smaller events. But I can’t think of another city better equipped to host SHOT. No doubt an eastern venue brings people who don’t show up in Nevada. Still, domestic and international sales groups, with retail customers and industry journalists, make a point of attending SHOT in Vegas. We think Swarovski’s global interests are so well served there, we’ve trimmed our participation at IWA in Germany.”

      The Place to Be
      Despite the high annual costs of shipping, assembling and staffing its ever-expanding booth, then tearing it down and shipping it back east, says Dean Capuano, “SHOT is a terrific investment. It affords Swarovski a platform for product introductions, a place for business meetings, a forum for customers and dealers, a way we can keep our finger on the pulse of the industry. We all want to stay abreast of change!”

      Now 45, Dean Capuano is a Rhode Island native. He and his wife and young daughter live close to SONA’s Cranston headquarters. “But I’m on the road a lot, especially early in the year. SHOT Show is one of a series of industry events I routinely attend. Without question, it’s the most important!” Dean still makes time to “field test” Swarovski’s excellent optics in most of the world’s game fields.

      The post SHOT Show 40th Anniversary – Blast from the Past: Swarovski appeared first on NSSF SHOT Show 2018.
      From its humble beginnings in St. Louis, in 1979, to taking every nook and cranny of the Sands Expo Center in 2017, the SHOT Show is the industry’s signature event, bringing together more than 1,700 exhibitors and 65,000 attendees. Next January, SHOT Show will be celebrating its 40th Anniversary, so we asked a handful of today’s top outdoor writers to pick two exhibitors they know well to tell their SHOT Show stories. Sixth in our “Blast from the Past” series is a visit with ... See more
      See more on line
      SHOT Show 40th Anniversary – Blast from the Past: Swarovski
    • Helping keep our FFLs secure from criminal invasion and prepared for aftermath when one does occur is a top NSSF priority.
      If you’re an FFL, you undoubtedly have questions about your store’s security: How is my FFL at risk for loss such as burglary, theft or robbery? What do I do if my business becomes the victim of a crime? What can I expect from the ATF after a loss? What are other retailers doing to deter and mitigate this threat? How do I start building a security plan? Where can I get some help with a security audit? NSSF’s Operation Secure Store (OSS) has been launched to help the firearms industry answer these questions and more, and we’ll tell you how in our 2018 SHOT Show Retailer Seminar “Operation Secure Store.”

      This special session will be presented by Thomas Chittum and NSSF Security Consultant Team Member Bill Napier.

      Chittum is the Chief of ATF’s Special Operations Division (SOD) and a member of the Senior Executive Service (SES). SOD provides operational, investigative, and emergency support to ATF’s 25 Field Divisions. His previous assignments include Assistant Special Agent in Charge (ASAC) of the Seattle Field Division; Special Agent in Charge of ATF’s Internal Affairs Division; Chief of Staff for the Office of Professional Responsibility and Security Operations (OPRSO); Chief of the Frontline Branch; and Resident Agent in Charge in the Las Vegas Field Office. He also served as a Special Agent in the Louisville and Miami Field Divisions. Chittum holds a bachelor’s degree in Criminal Justice from Marshall University in Huntington, West Virginia, a Master’s degree in Criminal Justice from Eastern Kentucky University, in Richmond, and a law degree from the University of Nevada-Las Vegas. He is an attorney licensed in the states of Virginia, West Virginia and Kentucky.

      Napier has more than 30 years of experience in retail loss prevention, passionately serving others in leadership roles such as site manager, corporate manager and director. Businesses he’s worked with have included small and growing retail chains, as well as a Fortune 1000 company. For more than 18 years, Napier has also been in the retail outdoor arena with responsibility for ATF compliance and firearms-related investigations. He is a guest speaker for groups such as the National Retail Federation (NRF), Retail Industry Leaders Association (RILA), Retail Technology (RETECH), ASIS International and The Loss Prevention Foundation. His byline and name have appeared in various retail-related magazine articles on such topics as emerging security technology, return fraud, physical security and leadership. Additionally, Napier has spent 20 years in municipal law enforcement as a uniformed patrol officer, detective and supervisor, and he has been a state-certified law enforcement instructor. He volunteers as a hunter education instructor in Nebraska, serves on the ASIS Retail Loss Prevention Council where he is a member of its Subject Matter Expert Committee and sits on the board of directors for The Loss Prevention Foundation.

      The Retailer Seminar “Operation Secure Store” takes place the third day of the 2018 SHOT Show, Thursday, Jan. 25, from 1:00-2:00 p.m. Registration for the 2018 SHOT Show is now open, and buyers and range owners successfully registering to attend the show can then register for various Retailer Seminars and other educational events.

      Sponsorship opportunities are available for Retailer Seminars and other SHOT Week events. Contact Chris Tatulli, NSSF Director, Exhibit and Sponsorship Sales, at ctatulli@nssf.org to learn more about our wide variety of sponsorship options.

      See the full lineup of 2018 SHOT Show Retailer Seminars
      The post Operation Secure Store — Sign Up Now for the Most Important Retailer Seminar of 2018 appeared first on NSSF SHOT Show 2018.
      Helping keep our FFLs secure from criminal invasion and prepared for aftermath when one does occur is a top NSSF priority.
      If you’re an FFL, you undoubtedly have questions about your store’s security: How is my FFL at risk for loss such as burglary, theft or robbery? What do I do if my business becomes the victim of a crime? What can I expect from the ATF after a loss? What are other retailers doing to deter and mitigate this threat? How do I start building a security ... See more
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      Operation Secure Store — Sign Up Now for the Most Important Retailer Seminar of 2018
    • “Nobody lives forever” and “You can’t take it with you” are two truisms we hear throughout our lives. But whether it’s in preparation for your final days or simply a much-looked-forward-to retirement, there will come a day when you want to sell your FFL, just as you’ll want to have a strategy in place so that your heirs can complete a successful and profitable sale of your business. Or maybe, as it sometimes happens, someone admires your store or range (or even just the location), they have their own vision for it and they make an offer to buy your property, brand and goodwill out of the blue. Do you know if it’s a fair offer? Do you know what you’re worth?

      You want to be ready for all these scenarios, and you want your business to be as valuable as possible when that time comes to turn over the keys. Our 2018 SHOT Show University session, “Your Exit — How Smart Business Owners are Rapidly Building Organizational Value,” will help you focus on what you need to do to build value in your company and position it to be sold. Gene Marks, one of SHOT Show’s most requested speakers, will take you through the reasons business owners sell, what smart buyers are looking for and the essential tools you’ll need to know in order to value your business like a professional appraiser.

      Marks writes daily for The Washington Post, focusing on issues affecting the business community. He also writes weekly columns for Forbes, Inc. Magazine, Fox Business, The Huffington Post and Entrepreneur.com. Marks frequently appears on FOX Business, FOX News and CNBC, quarterly on MSNBC’s “Your Business” program and monthly on various TV outlets in the Philadelphia area. In addition, Marks has appeared as a guest on numerous radio talk shows such as The Sean Hannity Radio Show and authored dozens of articles for publication. He owns and operates the Marks Group PC, a highly successful 10-person firm that provides technology and consulting services to small and medium-sized businesses.

      Taking place Monday, Jan. 22, the day before the 2018 SHOT Show opens, SHOT Show University is NSSF’s premier learning experience for retailers and range owners, providing business owners of all experience levels ways to improve their businesses. The forum is comprised of four learning tracks: Range, Compliance, Retailer 101 and the Master’s Class. Though anyone can attend any learning track, those established FFL businesses seeking further success are especially encouraged to participate in the Master’s Class track. (Marks will also be presenting the session “Technologies, Trends, Services and Tools Every FFL Needs to Know” as part of the Retailer 101 track.)

      Registration for the 2018 SHOT Show is now open. Buyers and range owners successfully registering to attend the show can then register to participate in SHOT Show University and other events. NSSF Members receive a discount on their registration fee to attend SHOT Show University.

      Sponsorship opportunities are available for SHOT Show University and other SHOT Week events. Contact Chris Tatulli, NSSF Director, Exhibit and Sponsorship Sales, at ctatulli@nssf.org to learn more about our wide variety of sponsorship options.

      See the full SHOT Show University agenda and speaker lineup
      The post Turning Over the Keys: Creating an Exit Strategy for a Profitable Sale of Your FFL appeared first on NSSF SHOT Show 2018.
      “Nobody lives forever” and “You can’t take it with you” are two truisms we hear throughout our lives. But whether it’s in preparation for your final days or simply a much-looked-forward-to retirement, there will come a day when you want to sell your FFL, just as you’ll want to have a strategy in place so that your heirs can complete a successful and profitable sale of your business. Or maybe, as it sometimes happens, someone admires your store or range (or even just the location), ... See more
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      Turning Over the Keys: Creating an Exit Strategy for a Profitable Sale of Your FFL
    • I am pleased to announce that former Congressman Lt. Col. Allen B. West will be delivering the final keynote address of the Executive Management Seminar at the 2018 SHOT Show®. Taking place Monday, Jan. 22, the day before the show opens, this powerful seminar will cover the hottest management techniques and business practices taking place today.

      West will be delivering the presentation “Workforce Development,” a subject in which he is well-versed. After a 22-year military career, West knows well how soldiers are trained to face hidden enemies and adjust to changing landscapes. Today he uses his expertise to teach organizations how to apply the principles of military training to the business world and ensure success in today’s markets.

      A fierce advocate of conservative values, strong education and public service, West is the third of four generations of military servicemen in his family. During his 22-year career in the United States Army, West served in several combat zones and received many honors, including a Bronze Star, three Meritorious Service Medals, three Army Commendation Medals and a Valorous Unit Award. His experience as a Congressman, member of the Small Business and Armed Services Committees and prolific leadership career in the U.S. Army have provided him with a highly valued and respected voice on key issues.

      Registration for the 2018 SHOT Show is now open. Attendees successfully registering to attend the show can then reserve their seat for the Executive Management Seminar and other events. NSSF Members receive a discount on their registration fee.

      Sponsorship opportunities are available for SHOT Show University and other SHOT Week events. Contact Chris Tatulli, NSSF Director, Exhibit and Sponsorship Sales, at ctatulli@nssf.org to learn more about our wide variety of sponsorship options.

      View the full agenda for the 2018 Executive Management Seminar

      The post Lt. Col. Allen B. West to Deliver Keynote Address at SHOT Show appeared first on NSSF SHOT Show 2018.
      I am pleased to announce that former Congressman Lt. Col. Allen B. West will be delivering the final keynote address of the Executive Management Seminar at the 2018 SHOT Show®. Taking place Monday, Jan. 22, the day before the show opens, this powerful seminar will cover the hottest management techniques and business practices taking place today.

      West will be delivering the presentation “Workforce ... See more
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      Lt. Col. Allen B. West to Deliver Keynote Address at SHOT Show
    • Today’s FFL customers want much more than just a place to buy some ammo and shoot the breeze. Give them the experience they want with a staff your competition will envy.

      In today’s marketplace, having the best facility in the best location isn’t enough to separate you from your competition. Customers select your business because of the experience you offer. That experience can only happen with a fantastic team of employees, but to build that team, you need to clearly identify your business vision and then share that vision with your staff.

      During the 2018 SHOT Show Retailer Seminar “Building a Company Culture That Sets You Apart from the Competition,” you’ll discover how to structure your facility’s personnel, tools for hiring more effectively, the metrics for assessing your company’s performance and how reviewing each team member’s performance works to everyone’s benefit. These are the keys to building your Dream Team and a premium customer experience.

      “Building a Company Culture That Sets You Apart from the Competition” will be presented by

      Taylor Hayden, owner of Blackstone Shooting Sports, a 27,000 square-foot indoor shooting range and retail firearms store located in Charlotte, North Carolina. Before starting Blackstone, Hayden was a corporate attorney at a large southeastern law firm representing private and public entities in all areas of corporate structuring, financing and equity transactions and mergers and acquisitions. In addition to operating Blackstone, he is the managing member of Boost Business & Legal Advisors, a business improvement company that focuses on helping small and medium-sized businesses address the legal and operational challenges facing them today.

      The Retailer Seminar “Building a Company Culture That Sets You Apart from the Competition” takes place the second day of the 2018 SHOT Show, Wednesday, Jan. 24, from 9:00-10:00 a.m. Registration for the 2018 SHOT Show is now open, and buyers and range owners successfully registering to attend the show can then register for various Retailer Seminars and other educational events.

      Sponsorship opportunities are available for Retailer Seminars and other SHOT Week events. Contact Chris Tatulli, NSSF Director, Exhibit and Sponsorship Sales, at ctatulli@nssf.org to learn more about our wide variety of sponsorship options.

      View the full lineup of 2018 SHOT Show Retailer Seminars

      The post Creating a Customer Experience with a Dream Team Staff — A Must-Attend 2018 SHOT Show Retailer Seminar appeared first on NSSF SHOT Show 2018.
      Today’s FFL customers want much more than just a place to buy some ammo and shoot the breeze. Give them the experience they want with a staff your competition will envy.

      In today’s marketplace, having the best facility in the best location isn’t enough to separate you from your competition. Customers select your business because of the experience you offer. That experience can only happen with a fantastic team of employees, but to build that team, you need to ... See more
      See more on line
      Creating a Customer Experience with a Dream Team Staff — A Must-Attend 2018 SHOT Show Retailer Seminar
    • This week we began mailing SHOT Show badges to U.S.-based exhibitors, buyers and media professionals registered to attend the show. Exhibitor badges will be mailed during the first week in January. To save you time calling our customer service line, we’ve implemented a new self-service feature that allows you to instantly ascertain the status of your badge.

      This link will allow you to check your badge’s approval or mailing status. Once you enter the required information — Registrant ID, company or first and last name — and begin the search, five status updates are possible:

      - APPROVAL STATUS “Approved” — Your registration has been approved and the badge is in production. Check this site at a later date to see your badge’s mailing date.
      - APPROVAL STATUS “Reviewable” — Your badge is still being reviewed. Be sure that you have uploaded any necessary credentials. Remember, you must have clicked the link in the email you received regarding your registration and confirming your unique email address. Badges will not be mailed if your email has not been confirmed.
      - APPROVAL STATUS “Pending Change Request” — You have requested a change to your badge and we are in the process of making the necessary adjustments. Check this site at a later date to see an updated status and mailing date.
      - BADGE MAIL “In Progress” — We are working on mailing your badge (as long as you are approved to attend and have verified your email). If your badge has been mailed, the date of its mailing will appear. (Badges mail via USPS, unless you paid for an upgrade).
      - APPROVAL STATUS “Denied” or “Banned” — You have been denied attendance to the 2018 SHOT Show.
      If you have questions, please call: 855-355-7468 or email: regmgr@shotshow.org

      U.S. based Attendees have the option to request their Badges in the mail. Attendees and exhibitors from outside the U.S. and those in the U.S. who did not request theirs by mail will be able to pick up their badges at the SHOT Show Registration Desk at the Sands Expo Center starting Sunday, Jan. 21.

      The post What’s the Status of My SHOT Show Badge? appeared first on NSSF SHOT Show 2018.
      This week we began mailing SHOT Show badges to U.S.-based exhibitors, buyers and media professionals registered to attend the show. Exhibitor badges will be mailed during the first week in January. To save you time calling our customer service line, we’ve implemented a new self-service feature that allows you to instantly ascertain the status of your badge.

      This link will allow you to check ... See more
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      What’s the Status of My SHOT Show Badge?
    • One of the hottest trends boosting sales among today’s FFLs exists in the NFA arena. With the liberation of suppressor use in more than 40 states, more and more dealers are seeking expanded licensing under National Firearms Act (NFA) regulations, those regulations pertaining to the class of firearms, some ammunitions and accessories that include suppressors, full-autos, short-barrel rifles and shotguns and certain other oddities such as pen and cane guns.

      NFA products are a great niche that can deliver relatively high margins, while also providing a way to differentiate your store in a crowded retail environment. The 2018 SHOT Show University session “NFA Compliance” was designed specifically to address the growing pool of NFA dealers seeking to capitalize on these benefits and the attendant need for vigilant compliance. Because these products are highly regulated, their licensing processing times are long and selling them comes with a bevy of cumbersome regulations, they require a good deal of knowledge to market properly. Former ATF deputy assistant directors Harry McCabe and Wally Nelson have teamed up to provide a session that will cover the ins and outs of selling NFA products, from the regulatory requirements and paperwork flow to educating customers about anticipated product delivery dates.

      Taking place Monday, Jan. 22, the day before the 2018 SHOT Show opens, SHOT Show University is NSSF’s premier learning experience for retailers and range owners, providing business owners of all experience levels ways to improve their businesses. The forum is comprised of four learning tracks: Range, Compliance, Retailer 101 and the Master’s Class. Anyone attending SHOT Show University can take part in the learning tracks of their choice. Those already established as NFA dealers and those seeking to expand their current FFL footprint by adding this licensing to their ATF and business profiles are particularly encouraged to attend “NFA Compliance,” part of the four-part Compliance track.

      Registration for the 2018 SHOT Show is now open. Buyers and range owners successfully registering to attend the show can then register to participate in SHOT Show University and other events. NSSF Members receive a discount on their registration fee to attend SHOT Show University.

      Sponsorship opportunities are available for SHOT Show University and other SHOT Week events. Contact Chris Tatulli, NSSF Director, Exhibit and Sponsorship Sales, at ctatulli@nssf.org to learn more about our wide variety of sponsorship options.

      View the full SHOT Show University agenda and speaker lineup

      The post Suppressors and Full-Autos and Short Barrels, Oh My! appeared first on NSSF SHOT Show 2018.
      One of the hottest trends boosting sales among today’s FFLs exists in the NFA arena. With the liberation of suppressor use in more than 40 states, more and more dealers are seeking expanded licensing under National Firearms Act (NFA) regulations, those regulations pertaining to the class of firearms, some ammunitions and accessories that include suppressors, full-autos, short-barrel rifles and shotguns and certain other oddities such as pen and cane guns.

      NFA products are a great ... See more
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      Suppressors and Full-Autos and Short Barrels, Oh My!
    • A special SHOT Show service helps enterprising U.S. manufacturers explore opportunities with overseas markets. 

      American manufacturers of firearms, ammunition and related accessories that are looking to expand their opportunities in foreign markets are faced with numerous challenges. What kind of plan do you need? How do you find contacts and buyers? How do you maneuver through all the regulations that come with exporting your products? The process can be intimidating — but it can also reap profits.

      In 2014, Ergo Grips, a Moriarty, New Mexico-based manufacturer of high-performance small arms accessories for sportsmen and law enforcement, was a small business, one with just over 20 employees. It had a simple goal: It wanted to increase sales through international exports.

      Enter the U.S. Commercial Service and its program known as ExporTech. ExporTech is a national export assistance program helping companies enter or expand in global markets. Jointly offered by the NIST Manufacturing Extension Partnership and the U.S. Commercial Service of the U.S. Department of Commerce, ExporTech applies a structured export strategy development process that assists companies to accelerate growth. It is the only national program in which each company develops a written export plan and then has that plan vetted by a panel of experts. As part of its program, ExporTech also connects companies with a wide range of world-class experts to help navigate the export sales process. The result is that companies rapidly expand global sales while saving countless hours of effort.

      After completing ExporTech, the international sales manager for Ergo Grips requested further assistance navigating International Traffic in Arms Regulations (ITAR) and Export Administration Regulations (EAR). Before Ergo Grips could pursue global markets, it had dedicated a significant time to researching and obtaining a commodity jurisdiction that reclassified its products from ITAR to an Export License. After extensive research and collaboration with multiple government entities, it was determined that Ergo’s products were excluded from ITAR and all that was needed Commodity Jurisdiction (CJ). With the CJ in hand, Ergo Grips quickly began pursuing global markets in Europe and Asia. The company has also relied on the advice and counseling of U.S. Commercial Service staff in Germany, Poland, Kazakhstan and Thailand, and its international sales have increased, allowing Ergo Grips to employ dozens of Americans.

      This is just one example of how U.S. Commercial Service can help American manufacturers expand to compete in global markets. To explore what this service can do for you, I’m pleased to announce that U.S. Commercial Service will be joining the 2018 SHOT Show as part of our International Buyer Program. If you are interested in exporting and would like to speak with one of our International Trade Specialists or have identified a potential market and would like to explore your options further, please register now for the International Buyer Program. For more information, visit International Attendees page at www.SHOTShow.org.

      The post Get Ready to Export appeared first on NSSF SHOT Show 2018.
      A special SHOT Show service helps enterprising U.S. manufacturers explore opportunities with overseas markets. 

      American manufacturers of firearms, ammunition and related accessories that are looking to expand their opportunities in foreign markets are faced with numerous challenges. What kind of plan do you need? How do you find contacts and buyers? How do you maneuver through all the regulations that come with exporting your products? The process can be intimidating — but ... See more
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      Get Ready to Export
    • Welcome to NSSF’s SHOT Show column “Working the Show.” Designed to help retailers and range owners of all sizes realize the most from their time and money spent in Las Vegas every year at SHOT Show, “Working the Show” will share how various successful retailers across the country plan for SHOT Week and what they’re looking to accomplish while they’re at the show. After the show, we’ll continue the series and examine how these retailers, along with manufacturers and media members, are maintaining contacts, responding to trends, changing their marketing based on their purchases and other follow-up tactics.

      —John McNamara, NSSF Senior Director, Retailer Services

      Watson Chambers Defense Institute – Columbus, Indiana
      Watson Chambers Defense Institute (WCDI) is a firearms training and retail store committed to serving customers through in-depth education and the latest and greatest products. The 12,000 square-foot facility is staffed by eight employees, four of whom are firearms instructors who teach classes ranging from basic to advanced and also provide corporate training. An indoor shooting range has three lanes rated for use up to .308-caliber rifles.

      WCDI is a Class III dealer offering price-matching, 30-day full refunds as in-store credits, and free FFL transfers with any other purchase. Because WCDI is primarily an educational institute, it does not maintain a large inventory of firearms and instead offers to have any gun ordered through them in stock within two days. WCDI is open Tuesday through Friday from 10:00 a.m. to 8:00 p.m. and Saturday from 9:00 a.m. to 9:00 p.m.

      Finding Out What's Fresh
      Attending SHOT Show is an important function for WCDI, according to company president Aaron Watson. There, he educates himself on product changes so that what he does stock is the freshest available.

      “I’m really there to see all of the new stuff and get ahead of it so I know what is going to be old soon, what I need to get out of my inventory because the new models are coming out and what I need to hold off on [buying] because new models are coming out,” he says. “It’s a chance for me to make sure what’s in my store is up to date.”

      Being up to date is important because WCDI is very active on social media, where real-time discussions on the newest products are the norm.

      The Importance of Social Media
      “Facebook really runs our whole business,” says Watson who specifically designates time for making Facebook posts during SHOT Week. “We’ll also cross-post from Instagram to Facebook. The larger reviews I take home with me, and I do all of the editing after I get back a week later, and then we post them.”

      Social media isn’t just a primary strategy for connecting with his customers, it’s also a resource for Watson.

      “What normally happens is I see a vendor on Instagram, and [the post] says ‘Here’s my booth number,’ and I can search the booth number within the SHOT Show Mobile App and it will lead me right to it.”

      Start Planning Early
      Watson begins planning for the show well in advance, even scheduling dinners with distributors and key accounts as early as December. “Those are the important deals I need to get done,” he says. As for routine business partners, Watson prefers to pop in at booths rather than schedule appointments, though he tries to time those visits so they’re on the days his dealer reps are there. “Most of my reps I see only once a year. They are states away and I usually only talk to them over the phone, so it’s nice to pop in and say ‘Hey,’ but I try to have as much scheduled as far in advance as I can.”

      To make his route through the show as efficient as possible, Watson says he uses every resource NSSF makes available.

      “I use the SHOT Show Mobile App, and the digital map they have is very useful. I’ll also use the SHOT Show itinerary because normally I stay and attend some of their conferences and seminars,” he says.

      Pre-show planning begins with making a list of everyone Watson knows he needs to see, dividing the show into sections, and then mapping out where he needs to go. “There are days I don’t even go on another floor or another section because I’m so focused on one section at a time,” he says of the show’s intensity.

      For those dealers coming to SHOT Show without a strategy, Watson warns that’s a very bad idea and says that they’re wasting their time.

      “I guess if you just want to go there and write off the first one [SHOT Show] as a learning experience, great,” he laughs, adding that it’s extremely important for dealers to show up and know where everybody is going to be. If there are any big personalities to see or conferences or presentations you want to go to, you should have those paid for, scheduled and ready to go. “Have your full itinerary set for the entire duration you’re there, including just being in Vegas and doing things after SHOT Show. Vegas alone needs a schedule,” he said.

      Enjoy Your Time
      Despite his emphasis on scheduling, Watson does rely on free time to walk the floor to discover new products and follow up on things he saw only briefly earlier in the show.

      “What I try and do is have that free time on the last day,” he says. “[F]ill in anything you missed or get to the new stuff that you had no idea was even there.”

      In addition to finding out what’s new, Watson uses his time at SHOT Show to establish new relationships with distributors and manufacturers. He also holds back cash to set up new accounts.

      “[I]t’s really about who has some nice new stuff that they can sell me on. If I get there and it’s old stuff, then I’m really not interested in it,” he says regarding what he looks for when considering new accounts.

      One final thought from Watson is to bring an extra duffle bag to SHOT Show.

      “I’ll probably be returning with more stuff than I came with. Will all the brochures we get, I need the extra bag to bring it home.”

      About the Author
      Warren Berg is a 25-year veteran of the shooting, hunting and outdoors industry. He has penned hundreds of articles under many names for such storied publications as American Rifleman and Field & Stream. He has produced award-winning television programs on personal-defense and has hunted extensively in North America, Europe and Africa


      The post Working the Show — Watson Chambers Defense Institute, Columbus, Indiana appeared first on NSSF SHOT Show 2018.
      Welcome to NSSF’s SHOT Show column “Working the Show.” Designed to help retailers and range owners of all sizes realize the most from their time and money spent in Las Vegas every year at SHOT Show, “Working the Show” will share how various successful retailers across the country plan for SHOT Week and what they’re looking to accomplish while they’re at the show. After the show, we’ll continue the series and examine how these retailers, along with manufacturers and media ... See more
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      Working the Show — Watson Chambers Defense Institute, Columbus, Indiana
    • Don’t get caught up in costly and unnecessary litigation. This 2018 SHOT Show Retailer Seminar tells you what you need to know.

      Has your FFL encountered an incident of negligent entrustment when it comes to the transfer of a firearm? Do you fully understand what the term “negligent entrustment” means? The phrase is actually more than a century old, but it’s one that’s made headlines only in recent years. It refers to a portion of tort law that holds one party (the entrustor) liable for the negligence of a dangerous instrument by someone else. In our industry, this is the issue that gives rise to retailers, range owners and manufacturers being held liable for someone irresponsibly or criminally handling a firearm, ammunition or other related product and causing harm to another.

      Where do your responsibilities for firearms and ammunition sales begin and end? Our don’t-miss 2018 SHOT Show Retailer Seminar, “Negligent Entrustment of a Firearm — A Problem You Don’t Want to Have,” will help answer that question. Moderated by retired ATF Deputy Assistant Director Wally Nelson and noted firearms law Attorney Christopher Renzulli, this session will discuss the concept of negligent entrustment as it applies to the transfer of firearms. The duo will also review the Protection of Lawful Commerce in Arms Act (PLCAA) and how it protects FFLs — and what it does not. A review of internal controls and business practices firearms dealers can employ to prevent the occurrence of a negligent entrustment of a firearm will also be included.

      Christopher Renzulli is a partner with the Renzulli Law Firm. His practice concentrates on civil litigation, with an emphasis on product liability, mass tort litigation, premises liability, professional liability and all aspects of insurance coverage disputes. His work with the firearms and sporting goods industries includes the defense of product defect claims, preparation of product literature, conducting recalls and retrofits and ATF compliance. Renzulli has extensive success obtaining dismissals for his clients pursuant to the PLCAA, and he has unique experience with shooting ranges and the defense of claims of improper design and usage leading to errant bullets, excessive noise, personal injury, nuisance and a host of other charges by neighbors, neighborhood associations and local governments. He appears throughout the country in state and federal courts and before numerous appellate courts. Renzulli earned his B.A. from Pace University, majoring in English and Political Science and where he completed the Pace University Honors Program and Alpha Chi Honors Program. He earned his J.D. from St. John’s University School of Law.

      Wally Nelson is a retired ATF Deputy Assistant Director (DAD) with more than 30 years of ATF experience. As DAD, he directed all regulatory firearms programs, including the development and monitoring of firearms inspection programs, licensing, NFA, imports, tracing and regulations, as well as the firearms technology branch. He retired from ATF in October 2005. For the last six years, Nelson has brought his expertise in firearms laws and regulations to firearms industry members as a private consultant, conducting FFL site visits to review required records and sample firearms inventories. He has also provided employee training, helped to develop compliance plans and assisted FFLs of all types and sizes with ATF compliance and licensing issues. Nelson is a member of NSSF’s Retail Compliance Consultant Team.

      The Retailer Seminar “Negligent Entrustment of a Firearm — A Problem You Don’t Want to Have” takes place the second day of the 2018 SHOT Show, Wednesday, Jan. 24, from 10:30-11:30 a.m. Registration for the 2018 SHOT Show is now open, and buyers and range owners successfully registering to attend the show can then register for various Retailer Seminars and other educational events.

      Sponsorship opportunities are available for Retailer Seminars and other SHOT Week events. Contact Chris Tatulli, NSSF Director, Exhibit and Sponsorship Sales, at ctatulli@nssf.org to learn more about our wide variety of sponsorship options.

      View the full lineup of 2018 SHOT Show Retailer Seminars
      The post Negligent Entrustment of a Firearm — A Problem You Don’t Want to Have appeared first on NSSF SHOT Show 2018.
      Don’t get caught up in costly and unnecessary litigation. This 2018 SHOT Show Retailer Seminar tells you what you need to know.

      Has your FFL encountered an incident of negligent entrustment when it comes to the transfer of a firearm? Do you fully understand what the term “negligent entrustment” means? The phrase is actually more than a century old, but it’s one that’s made headlines only in recent years. It refers to a portion of tort law that holds one party (the ... See more
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      Negligent Entrustment of a Firearm — A Problem You Don’t Want to Have
    • Everyone shops online — so how do you get those online shoppers into your store?

      In a world in which it seems everyone has checked whether an item was in stock or if a price at one store could be bettered by another before they ever set foot in a store, a comprehensive and intelligently designed online presence is essential to the success of today’s FFLs and firearms ranges. But how much is too much? What should you have on your website, when should you have it and, most importantly, is that online presence driving people into your store or otherwise converting their shopping into completed sales?

      Our 2018 SHOT Show University session “New Media Marketing” will go far in answering those questions by exploring not just how to sell to online buyers, but also the importance of aligning content and online technology to your sales and marketing strategy. You’ll learn the best new ways to promote your business online, as well as the role technology can have in reducing the time and workload needed to maintain and manage this critical consumer connection. The latest in social media, gadgetry and software that can enhance any business’ online presence while saving time and increasing sales will also be discussed.

      “New Media Marketing” will be presented by Frank Furness, CSP, an internationally sought-after sales and technology speaker and social media presenter. His lively, enthusiastic and humorous style has inspired audiences around the world, and he has a gift for explaining how these things work in tandem to produce great results for organizations. He is the past President of the Professional Speakers Association of Europe, and he spends 70 percent of his time speaking internationally, working in 58 countries. He has presented at Entrepreneurs University, and his clients include the British Olympic Team, The Professional Cricketers Association, Sporting Champions and Sport England. In 2007, he was awarded Top Speaker for Vistage Europe, and in 2011 he was inducted into the Speaker Hall of Fame. In 2013, he was awarded TEC Australia’s Overseas Speaker of the Year. Apart from his speaking obligations, Furness has an internet marketing business, with 22 websites all producing income. He has been an avid supporter of video marketing for many years, and his YouTube channel has 700 videos, four million views and more than 6,000 subscribers. His books, “Walking with Tigers – Success Secrets of the World’s Top Business Leaders” and “How to Find New Business and Clients,” are international bestsellers.

      Taking place Monday, Jan. 22, the day before the 2018 SHOT Show opens, SHOT Show University is NSSF’s premier learning experience for retailers and range owners, providing business owners of all experience levels ways to improve their businesses. The forum is comprised of four learning tracks: Range, Compliance, Retailer 101 and the Master’s Class. Though anyone can attend any learning track, those established FFL businesses seeking further success are especially encouraged to participate in the Master’s Class track and take advantage of furness' session “New Media Marketing.”

      Registration for the 2018 SHOT Show is now open. Buyers and range owners successfully registering to attend the show can then register to participate in SHOT Show University and other events. NSSF Members receive a discount on their registration fee to attend SHOT Show University.

      Sponsorship opportunities are available for SHOT Show University and other SHOT Week events. Contact Chris Tatulli, NSSF Director, Exhibit and Sponsorship Sales, at ctatulli@nssf.org to learn more about our wide variety of sponsorship options.

      View the full Executive Management Seminar agenda and speaker lineup
      The post Winning the Online Customer appeared first on NSSF SHOT Show 2018.
      Everyone shops online — so how do you get those online shoppers into your store?

      In a world in which it seems everyone has checked whether an item was in stock or if a price at one store could be bettered by another before they ever set foot in a store, a comprehensive and intelligently designed online presence is essential to the success of today’s FFLs and firearms ranges. But how much is too much? What should you have on your website, when should you have it and, most ... See more
      See more on line
      Winning the Online Customer
    • Since announcing that we will be expanding the Supplier Showcase to encompass two days during the 2018 SHOT Show, our phones have been ringing off their hooks with third-party suppliers looking to get on board. Many of those suppliers are excited to be a part of this event not just for the obvious networking advantages, but because this year they are bringing to market dozens of new products and services they believe will greatly enhance the design and production processes of our industry’s manufacturers.

      In light of this, NSSF has created the Supplier Showcase Product Development Center. Much like the New Product Center highlights the hottest firearms, ammunition and accessories coming to market for the coming year, our Supplier’s Product Development Center will feature those tools, machinery, plastics, metal extrusions, fabrics, OE materials, fabrication, logistics, software or other products that will be making an impact with manufacturers in the shooting and outdoor sporting industries. Best of all, the new center will be available for all SHOT Show attendees throughout the entire SHOT Show, creating additional opportunities for anyone in our industry to connect with these valuable third-party suppliers.

      Products will be displayed in locked, secure Lucite cabinets on Level Two of the Venetian Congress Center adjacent to the Law Enforcement Ballroom (booths 20000 – 24000). This display is fully enclosed and will be specifically branded and identified with banners, signs and sponsor logos to provide an ample traffic flow of manufacturers, product designers, research and development professionals, buyers, distributors and outdoor media members. Each product will be scannable via the SHOT Show Mobile App, providing feedback and follow-up opportunities after the show to both the center’s visitors and supplier exhibitors.

      Suppliers planning to exhibit at the 2018 Supplier Showcase are invited to reserve their space in the new Supplier Showcase Product Development Center now. Those suppliers who have already completed their registration to exhibit at the 2018 Supplier Showcase can simply add the Product Innovation Center in their Exhibitor Dashboard.

      More than 450 third-party suppliers are committed to the 2018 Supplier Showcase. We encourage all registered exhibitor suppliers to participate in the Supplier Showcase Product Development Center. Have questions about how your product will be displayed or need more information on how this new center can benefit you? Contact me at djeannette@nssf.org, or Chris Tatulli, NSSF Director, Exhibit and Sponsorship Sales at ctatulli@nssf.org.

      The post NSSF Adds Supplier Showcase Product Development Center to 2018 SHOT Show appeared first on NSSF SHOT Show 2018.
      Since announcing that we will be expanding the Supplier Showcase to encompass two days during the 2018 SHOT Show, our phones have been ringing off their hooks with third-party suppliers looking to get on board. Many of those suppliers are excited to be a part of this event not just for the obvious networking advantages, but because this year they are bringing to market dozens of new products and services they believe will greatly enhance the design and production processes of our industry’s ... See more
      See more on line
      NSSF Adds Supplier Showcase Product Development Center to 2018 SHOT Show