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    • From its humble beginnings in St. Louis, in 1979, to taking every nook and cranny of the Sands Expo Center in 2017, the SHOT Show is the industry’s signature event, bringing together more than 1,700 exhibitors and 65,000 attendees. Next January, SHOT Show will be celebrating its 40th Anniversary, so we asked a handful of today’s top outdoor writers to pick two exhibitors they know well to tell their SHOT Show stories. Seventh in our “Blast from the Past” series is a visit with Timney Triggers Owner, John Vehr, interviewed by Richard Mann. Enjoy!

      — Chris Dolnack, NSSF Senior VicePresident and Chief Marketing Officer

      Timney Triggers
      Housings for one of Timney’s best-selling triggers, its AR15 trigger.

      Real riflemen have always known the importance of a good trigger. It is, after all, the primary point of interface between the shooter and the rifle. It’s the go-switch that launches the missile that will ultimately decide the outcome of your hunt, competition or fun day at the range.

      During the first SHOT Show I attended, I had dinner with John Vehr, who at that time was the new owner of Timney Manufacturing. We talked about guns, triggers and a variety of eclectic topics that always come up when you’re in Vehr’s company. Back then the trigger business was creeping — pardon the pun — along, but Vehr changed all that.

      In 1946, Timney was started in a garage in South Gate, California. It offered triggers for Mauser rifles. Over the next few years, Timney introduced triggers for a variety of rifles and, in 1981, Paul and Rosemary Vehr purchased the company. In 1982, Timney relocated to Phoenix and the trigger introductions continued. Then, in 2000, the Vehrs sold Timney to their son, John. John continued to offer new triggers but, by establishing relationships with gun writers and helping them learn the importance of the trigger, he embarked on a quest to educate shooters the world over as to why triggers mattered so much.

      Today, the trigger business is booming, and Timney offers drop-in replacement triggers for more than 50 firearms. In 2013, Timney moved to a state-of-the-art manufacturing facility located at 2020 Quail Avenue in Phoenix. Vehr’s plan had worked. Through the relationships he’d built, many starting at SHOT Show, he’d managed to teach shooters how important a trigger is to the true purpose of shooting: actually hitting what you aim at. Timney is now the largest replacement trigger manufacturer in the world, and the Timney brand is strong.

      John Vehr and I have shared a few hunts, and we’ve spent time training at Gunsite Acadmey together. We’ve also argued the fate of the world while sharing a campfire and a beer. Recently, I had the opportunity to play reporter and ask John a few serious questions. As it always is with John, everything from alligators to aliens was discussed, but I did manage to get some insight into how SHOT Show has been a part of Timney’s success.

      John Vehr with a winter whitetail—and yes, he pulled a Timney trigger to take it.

      Richard Mann (RM): Tell me about your first SHOT Show?

      John Vehr (JV): It was 1995 in Vegas. We had a 10×10 booth with a little table and a pop-up display we hung paper plates on. On those paper plates, we had each operation of manufacturing sears. We thought featuring our manufacturing process was a good way to show people our triggers’ features. I recall that first SHOT Show as an overwhelmingly huge trade show.

      RM: What product or particular SHOT Show really turned the tide for Timney?

      JV: In 2005 we launched Timney’s AR-15 trigger to a perfect storm. The market had proven the AR rifle, and people wanted to become as accurate as possible with it. A great trigger was their choice, and we were one of the strongest messages at the show. They found us in droves. We listened to our customers and delivered exactly what they were asking for. Our AR trigger offerings now include many models, including a two-stage, the Calvin Elite (the ultimate 3-Gun trigger) and, of course, the best single-stage model in the industry. All these triggers were developed from suggestions from our customers.

      RM: What is your best SHOT Show memory?

      JV: So many memories to choose from. Mostly, my best memories come from friends and simple conversations. SHOT is all about the people — it always has been. People like J. Guthrie who would stop by and tell me stories that would simply make me laugh. That guy could tell a story like no one else I’ve ever met. My best memory? A Guthrie story, but there are too many good ones to pick just one. NOTE: J. (James) Guthrie was a young and successful firearms journalist with an infectious personality. He was a contributor to most of the major firearms and hunting periodicals, and he passed away in 2013, at the young age of 37.

      RM: What was your biggest SHOT Show mistake?

      JV: Playing too small for too long. Our booth is bigger now. I just wish we had bought much bigger when we first had the chance.

      RM: What advice do you have for other companies and manufacturers when it comes to making the most of SHOT Show?

      JV: Simple. SHOT is about relationships and people. It always has been and always will be. The show brings together the coolest people in the industry. Find those people and listen to their stories. I guarantee you will learn a ton. I have.

      When you look at the success story Timney is, maybe the most amazing facet of the saga is how the company managed to take a service and skill typically provided by gunsmiths and turn them into an over-the-counter product. And it’s a product that anyone capable of mowing their own yard or operating a toaster can use to transform their rifle in one evening while sitting at the kitchen table. Also, convincing the average shooter they were capable of fixing their own trigger and establishing manufacturing processes that flawlessly produce one of the most critically important components of a firearm through near automation is most remarkable. SHOT Show was a big part of making that happen, and I know I’m one among many looking forward to seeing John and his staff at SHOT Show for years to come.

      The post SHOT Show 40th Anniversary – Blast From the Past: Timney Triggers appeared first on NSSF SHOT Show 2018.
      From its humble beginnings in St. Louis, in 1979, to taking every nook and cranny of the Sands Expo Center in 2017, the SHOT Show is the industry’s signature event, bringing together more than 1,700 exhibitors and 65,000 attendees. Next January, SHOT Show will be celebrating its 40th Anniversary, so we asked a handful of today’s top outdoor writers to pick two exhibitors they know well to tell their SHOT Show stories. Seventh in our “Blast from the Past” series is a visit with Timney ... See more
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      SHOT Show 40th Anniversary – Blast From the Past: Timney Triggers
    • Et oui, nous seront présents une année de plus au célèbre Shot Show à Vegas !
      Ce grand événement à ne surtout pas manquer se déroulera du 23 au 26 janvier 2018.

      Notre équipe est en route pour promouvoir notre nouveau produit phare !

      Mais le Shot Show qu'est ce que c'est déjà? Le Shot Show à Las Vegas est un salon pour les armes à feu, de chasse et de plein air. Il est l'un des salons les plus importants de son genre aux États-Unis et est destiné aux visiteurs du tir sportif, la chasse et la répression. Les visiteurs peuvent venir y découvrir les tous derniers, nouveaux produits phare dans ce milieu.

      Pour les visiteurs, c'est une excellente occasion de partager cette passion avec leurs amis et leurs proches et de se faire de nouveaux contacts commerciaux.

      Suivez-nous sur nos tous nos réseaux sociaux !
      Et oui, nous seront présents une année de plus au célèbre Shot Show à Vegas !
      Ce grand événement à ne surtout pas manquer se déroulera du 23 au 26 janvier 2018.

      Notre équipe est en route pour promouvoir notre nouveau produit phare !

      Mais le Shot Show qu'est ce que c'est déjà? Le Shot Show à Las Vegas est un salon pour les armes à feu, de chasse et de plein air. Il est l'un des salons les plus importants de son genre aux États-Unis et est destiné ... See more
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      Laporte présent au Shot Show 2k18 !
    • Un événement pleinement réussi, notre nouveau lanceur d'archerie à fait sa place. Merci à tous et plus particulièrement aux organisateurs du salon et aux personnes qui ont été très accueillante et très chaleureuse.

      Ce fut un énorme plaisir et honneur de vous faire découvrir ce nouveau produit.

      Pour connaître la prochaine étape, rendez-vous très prochainement sur nos réseaux sociaux.

      Et surtout n'oubliez pas que dans quelques jours nous seront présent à l'un dès plus grand salon dédié au monde du tir et de la chasse: le Shot Show. Ce très grand événement se déroulera à Vegas !! Alors rendez-vous du 23 au 26 janvier sur tous nos réseaux pour suivre toutes nos actualités !

      À suivre..
      Un événement pleinement réussi, notre nouveau lanceur d'archerie à fait sa place. Merci à tous et plus particulièrement aux organisateurs du salon et aux personnes qui ont été très accueillante et très chaleureuse.

      Ce fut un énorme plaisir et honneur de vous faire découvrir ce nouveau produit.

      Pour connaître la prochaine étape, rendez-vous très prochainement sur nos réseaux sociaux.

      Et surtout n'oubliez pas que dans quelques jours nous seront ... See more
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      Le salon de l'ATA c'est déjà terminé..
    • For the last several years, we’ve worked to eliminate people who have no professional affiliation with the firearms industry from attending the SHOT Show and taking up your valuable time.

      We’ve made great progress through changes to our registration process, and this year, with much help from our exhibitors, we’ve made even more progress. Thanks in large part to exhibitor compliance with a request to not exceed their badge allotment — and a new registration system for exhibitors — the number of unqualified attendees invited by exhibiting companies has been reduced.

      How big a dent will this make in the attendance numbers for the 2018 show? Expect 2,000 to 3,000 fewer people crowding booths, chewing the fat — and usurping your ability to get done the business that needs to get done at the show.

      I want to reiterate that we are happy about this, very happy, in fact. Our industry is under tremendous pressure to meet the many and varied demands of today’s evolving consumer. We can’t do that if our buyers, range owners and media members can’t connect with our manufacturers in a meaningful, purposeful way. Because all of you took the registration process seriously, our industry is now better poised to have the best SHOT Show ever thrive in the coming months and years.

      Thank you, one and all, especially our exhibitors, for cooperating with the new registration process to help ensure that only qualified attendees will be in the aisles and in your booths at SHOT Show. We’re looking forward to seeing everyone in Las Vegas next week as we celebrate the 2018 SHOT Show, our 40th Anniversary, and all that we have to look forward to as an industry.

      The post Keeping the ‘Trade’ in Trade Show with a Little Help from Our Friends appeared first on NSSF SHOT Show 2018.
      For the last several years, we’ve worked to eliminate people who have no professional affiliation with the firearms industry from attending the SHOT Show and taking up your valuable time.

      We’ve made great progress through changes to our registration process, and this year, with much help from our exhibitors, we’ve made even more progress. Thanks in large part to exhibitor compliance with a request to not exceed their badge allotment — and a new registration system for ... See more
      See more on line
      Keeping the ‘Trade’ in Trade Show with a Little Help from Our Friends
    • Dès le premier jour d'ouverture, la machine a rapidement sucité de l'intérêt par les visiteurs. l'accueil étais chaleureux

      Une première journée plus que positif, nous sommes impatient de voir la suite des événement See more on line
      Salon de l'ATA - Jour 1
    • The right staff hired at the right time and the right way is key to a smoothly functioning FFL retail store.
      Making the wrong hiring decision means throwing away a substantial investment of time and money on recruitment, training and benefits. That wrong decision also carries with it the potential for legal problems. Whether you've performed 100 interviews or you are new to the hiring world, our 2018 SHOT Show Retailer Seminar “Hiring the Productive and Legal Way” will give you knowledge and tools to use immediately with your next hiring prospect. You’ll learn:

      - Traditional and non-traditional recruiting methods.
      - Creative ways to finding qualified candidates.
      - How to conduct an interview effectively and legally.
      - How to start new employees off on the right foot.
      - How to improve your overall employee selection approach.
      - How to attract talent through innovative employee recruitment sources.
      - Interviewing techniques to refine and develop your skills as an interviewer—including how to keep your interviews legal.
      This seminar will be presented by business and human resources experts Wendy Christie and Thomas “Mack” Brennan.

      Christie has more than 20 years of experience in employee relations. As a human resources consultant, she has helped countless companies develop legally compliant employee handbooks and documentation. Her work takes into account industry-specific considerations, while including state and federal laws so that employers avoid potential and costly employee claims. Consulting and investigating on a number of sexual harassment, embezzlement and workplace bullying situations have taught her how to “glean the truth” about a situation and produce productive discussions and solutions. Christie is also the author of a number of articles on hiring practices, embezzlement, legally compliant employment practices and dress codes for today’s workplace.

      Brennan, over more than 20 years in the workforce, has held a number of managerial position in the corporate field and as a business owner. He has overseen staff of all kinds, from line employees up to upper management, giving him a unique perspective of human resources. As the co-founder of Human Resources Associates, Brennan’s current work is in pioneering new support services for clients in the area of employer relations. He has developed employee handbook policies and helped clients through difficult employee terminations and investigations. Brennan holds two degrees in business management from Wyoming State.

      The Retailer Seminar “Hiring the Productive and Legal Way” takes place the third day of the 2018 SHOT Show, Thursday, Jan. 25, from 9:00-10:00 a.m. Registration for the 2018 SHOT Show is now open, and buyers and range owners successfully registering to attend the show can then register for various Retailer Seminars and other educational events.

      Sponsorship opportunities are available for Retailer Seminars and other SHOT Week events. Contact Chris Tatulli, NSSF Director, Exhibit and Sponsorship Sales, at ctatulli@nssf.org to learn more about our wide variety of sponsorship options.

      View the full lineup of 2018 SHOT Show Retailer Seminars
      The post Staffing Up — 2018 SHOT Show Retailer Seminar Helps Perfect Your Hiring Process appeared first on NSSF SHOT Show 2018.
      The right staff hired at the right time and the right way is key to a smoothly functioning FFL retail store.
      Making the wrong hiring decision means throwing away a substantial investment of time and money on recruitment, training and benefits. That wrong decision also carries with it the potential for legal problems. Whether you've performed 100 interviews or you are new to the hiring world, our 2018 SHOT Show ... See more
      See more on line
      Staffing Up — 2018 SHOT Show Retailer Seminar Helps Perfect Your Hiring Process
    • Memberships are generally considered to be central to a successful range operation. They serve many purposes, including giving shooting lane or bench priority to regular, frequent-visit customers, encouraging regular and dependable cash flow through renewals and providing a sense of family and belonging to those customers who make the investment in a membership, among others.

      Memberships can and should be a profit center — if you construct and market them correctly. Modern technology can help you do that, and we’ll show you how in the SHOT Show University session “Leveraging Technology to Drive Member Engagement.” This presentation will discuss the active role modern technology plays in harnessing and leveraging the range industry’s most underutilized revenue source — membership sales. Included will be specific technology examples, as well as pointed discussions on what a facility loses by not offering monthly memberships and what can be gained by promoting and leveraging them.

      “Leveraging Technology to Drive Member Engagement” will be presented by Mike Vidal and Erik Charles Russell. Vidal is the product owner and development manager for EZFacility, a membership management software company based in Long Island, New York. Russell is an internationally recognized leader in membership sales training and systems. His 2015 book, “The Art of Selling Memberships,” debuted at No. 1 in the United States, Australia, and Germany in multiple categories, ranking Russell as one of the top 100 best-selling authors in Business & Money on Amazon.com.

      Taking place Monday, Jan. 22, the day before the 2018 SHOT Show opens, SHOT Show University is NSSF’s premier learning experience for retailers and range owners, providing business owners of all experience levels ways to improve their businesses. The forum is comprised of four learning tracks: Range, Compliance, Retailer 101 and the Master’s Class. Though anyone can attend any learning track, those looking for ways to take their shooting facilities to the next level, as well as those in the process of establishing a new range from scratch, are specifically encouraged to attend the four sessions in the Range learning track.

      Registration for the 2018 SHOT Show is now open. Buyers and range owners successfully registering to attend the show can then register to participate in SHOT Show University and other events. NSSF Members receive a discount on their registration fee to attend SHOT Show University.

      Sponsorship opportunities are available for SHOT Show University and other SHOT Week events. Contact Chris Tatulli, NSSF Director, Exhibit and Sponsorship Sales, at ctatulli@nssf.org to learn more about our wide variety of sponsorship options.

      View the full SHOT Show University agenda and speaker lineup
      The post Crafting Profitable Range Membership Programs Through Technology appeared first on NSSF SHOT Show 2018.
      Memberships are generally considered to be central to a successful range operation. They serve many purposes, including giving shooting lane or bench priority to regular, frequent-visit customers, encouraging regular and dependable cash flow through renewals and providing a sense of family and belonging to those customers who make the investment in a membership, among others.

      Memberships can and should be a profit center — if you construct and market them correctly. Modern technology ... See more
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      Crafting Profitable Range Membership Programs Through Technology
    • Le salon ATA est le plus grand salon de l'industrie du tir à l'arc et de la chasse à l'arc. C'est aussi le salon le plus INCLUSIF de l'industrie. Le salon ATA est un événement organisé par les membres pour promouvoir le commerce au sein de l'industrie du tir à l'arc et de la chasse à l'arc. Possédé et exploité par l'ATA, le salon est fermé au public.

      Chaque année, notre équipe est présente lors de ce gros événement afin de vous montrer nos nouvelles créations, nos nouveaux produits.

      Cette année encore, notre équipe sera présente lors de ce grand salon afin de vous présenter notre tout nouveau lanceur d'archerie :
       - Compacte et facile à transporter pour les professionnels et les familles avec télécommande automatique du système de chargement.
      - 8 x 13 cibles
      - Chariot inclu
       Idéal pour le plaisir, la formation et la compétition !
       N'hésitez pas à suivre tous nos mouvements et nos actualités sur nos réseaux sociaux ! 
      Le salon ATA est le plus grand salon de l'industrie du tir à l'arc et de la chasse à l'arc. C'est aussi le salon le plus INCLUSIF de l'industrie. Le salon ATA est un événement organisé par les membres pour promouvoir le commerce au sein de l'industrie du tir à l'arc et de la chasse à l'arc. Possédé et exploité par l'ATA, le salon est fermé au public.

      Chaque année, notre équipe est présente lors de ce gros événement afin de vous montrer nos nouvelles créations, nos ... See more
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      Laporte au salon de l'ATA 2018
    • If you were looking for a way to spend money while you’re in Las Vegas, skip the blackjack tables and keep your tablet, smartphone or laptop close at hand to stay on top of the bidding for this year’s SHOT Show auction items.

      GunBroker.com, the National Shooting Sports Foundation and the Hunting Heritage Trust have partnered again to host the annual SHOT Show Auction.

      1,000,000th Henry Repeating Arms H001 .22 Lever-action Rifle

      Few rifles have reached the iconic serial number of 1,000,000. When they do, the rifle typically is presented to a museum or added to the collection of a company executive. That will not be the case with this special rifle. Serial Number 1,000,000 of  Henry’s H001 .22 lever action is being featured in the SHOT Show auction on GunBroker.com, providing thousands of Henry enthusiasts and firearms collectors with an opportunity to view and perhaps own this historic rifle. Bid now!

      The 1,000,000th H001 .22 lever action was hand engraved by the artisans at Baron Engraving of Trumbull, Conn. No engravers have embellished more SHOT Show Auction guns than the professionals at Baron Engraving.

      Smith & Wesson Model 29 American Handgunner “Handgun Heritage Tribute”

      The Firearms Marketing Group, Hunting Heritage Trust and National Shooting Sports Foundation have partnered with Smith & Wesson to create a one-of-a-kind fully engraved Smith & Wesson Model 29 American Handgunner  “Handgun Heritage Tribute” as the 2018 SHOT Show Handgun.

      The Model 29’s legendary design and historical significance are highlighted perfectly by the full coverage Class A hand engraving and classic Altamont bonded ivory custom grips.

      This 2018 SHOT Show Auction is also offering a fully carved “Tom Threepersons” field holster from Karla Van Horn of Purdy Gear Leather and a custom display case provided by Smith & Wesson. Bid now!

      The full-coverage hand engraving is by David A. Misiaszek of the Custom Firearms Engraving Shop under the umbrella of the S&W Performance Center, overseen by Tony Miele.

      The post Stunning One-of-a-Kind Firearms on the Auction Block appeared first on NSSF SHOT Show 2018.
      If you were looking for a way to spend money while you’re in Las Vegas, skip the blackjack tables and keep your tablet, smartphone or laptop close at hand to stay on top of the bidding for this year’s SHOT Show auction items.

      GunBroker.com, the National Shooting Sports Foundation and the Hunting Heritage Trust have partnered again to host the annual SHOT Show Auction.

      1,000,000th Henry Repeating Arms H001 .22 Lever-action ... See more
      See more on line
      Stunning One-of-a-Kind Firearms on the Auction Block
    • CHARLES BARDOU

      UNE FAMILLE, UNE PASSION…
      Performer…..le leitmotiv de Charles

      Les Bardou, une famille
      de champions !
      Charles Bardou était un enfant prodige qui commença à tirer avec une
      carabine à air comprimé dès l’âge de 4/5 ans. A l’âge de 7/8 ans, il casse
      des plateaux de Ball Trap avec une carabine de 12 millimètres ; puis fait
      ses débuts au stand des Bruyères de Tours, entraîné par son père Didier
      Bardou, Président de l’Association depuis 1993.
      Si Charles est devenu un excellent tireur, il le doit en parti à son père
      qui n’a pas eu à faire d’effort pour transmettre sa passion à ses deux fils,
      David l’aîné et Charles le cadet.
      Une ascension sportive fulgurante
      dès 1997
      Son ascension à la première place mondiale à seulement 15 ans est
      un record de rapidité. Il est également le plus jeune n°1 mondial
      de l’histoire du Ball-Trap. Il dispute alors ses tournois comme tireur
      « professionnel » et accumule les titres dans les disciplines (parcours et
      compak sporting), se classant ainsi parmi les meilleurs tireurs français,
      européens et mondiaux.

      Performer… le leitmotiv de Charles

      BT : Mme Bardou comment définiriez-vous en quatre mots Charles ?
      Sérieux, appliqué, sincère et très convivial

      BT : M. Bardou en tant que père comment définiriez-vous Charles ?
      Sérieux, obstiné, fort pouvoir de concentration, convivial
      BT : En tant qu’entraîneur ?
      Il est acharné, il tire pour la gagne.
      Quand il était petit, il voulait tirer du parcours pour gagner.
      Ce qui m’a le plus marqué c’est sa capacité et sa vitesse de progression,
      surtout quand il était juniors. Je pense qu’il a un pouvoir presque surnaturel
      !!!
      CHARLES BARDOU

      UNE FAMILLE, UNE PASSION…
      Performer…..le leitmotiv de Charles

      Les Bardou, une famille
      de champions !
      Charles Bardou était un enfant prodige qui commença à tirer avec une
      carabine à air comprimé dès l’âge de 4/5 ans. A l’âge de 7/8 ans, il casse
      des plateaux de Ball Trap avec une carabine de 12 millimètres ; puis fait
      ses débuts au stand des Bruyères de Tours, entraîné par son père Didier
      Bardou, Président de ... See more
    • Choice A: Run your store through gut instinct and by what you think you know about your customer and their buying habits, hoping your business decisions turn out right.

      Choice B: Utilize the wealth of industry data provided by your trade association to reveal what’s really going on with today’s shooting enthusiasts and know you’re making decisions that will produce profits and increase customer loyalty.

      If you picked Choice B, then our 2018 SHOT Show Retailer Seminar “Understanding the Current Customer Base via NSSF Research” is one you won’t want to miss. During this session, NSSF Director of Research and Market Development Jim Curcuruto, will review the consumer data available to today’s FFLs and explain how that data can help you better understand the marketplace. The presentation will cover trends identified by indicators such as NICS, excise taxes, firearm production and hunting license sales, as well as provide a review of recent consumer studies on optics and concealed carry markets, among others. Current shooting sports participation data will also be discussed, along with messaging proven to help grow your customer base through recruitment, retention and reactivation. The session will also include a lengthy Q&A session, and registered attendees will receive a free PDF version of NSSF’s most popular report, our newly updated, 200-page Industry Reference Guide (a $95 value).

      Working with NSSF members and in accordance with NSSF strategic goals, Jim Curcuruto creates and communicates the overall research strategy for NSSF. He initiates and oversees the majority of market research projects, manages NSSF’s research coordinator and directs the activities of several contracted market research firms. With NSSF since 2009, his professional experience encompasses sales, marketing, advertising and research and analysis.

      The Retailer Seminar “Understanding the Current Customer Base via NSSF Research” takes place the third day of the 2018 SHOT Show, Thursday, Jan. 25, from 10:30-11:30 a.m. Registration for the 2018 SHOT Show is now open, and buyers and range owners successfully registering to attend the show can then register for various Retailer Seminars and other educational events.

      Sponsorship opportunities are available for Retailer Seminars and other SHOT Week events. Contact Chris Tatulli, NSSF Director, Exhibit and Sponsorship Sales, at ctatulli@nssf.org to learn more about our wide variety of sponsorship options.

      See the full lineup of 2018 SHOT Show Retailer Seminars
      The post Data Driven Success — Don’t Miss This 2018 SHOT Show Retailer Seminar appeared first on NSSF SHOT Show 2018.
      Choice A: Run your store through gut instinct and by what you think you know about your customer and their buying habits, hoping your business decisions turn out right.

      Choice B: Utilize the wealth of industry data provided by your trade association to reveal what’s really going on with today’s shooting enthusiasts and know you’re making decisions that will produce profits and increase customer loyalty.

      If you picked Choice B, then our 2018 SHOT Show ... See more
      See more on line
      Data Driven Success — Don’t Miss This 2018 SHOT Show Retailer Seminar
    • Sooner or later, as a licensed FFL, you will be inspected by the Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF). It can be a nerve-wracking experience, especially when the audit is your first one, but knowing you have everything in order can keep the sweat from beading your brow.

      The 2018 SHOT Show University session “Winning the ATF Inspection” was created specifically to help ease the pain of both surprise and planned ATF inspections. During this session, you’ll discover what the ATF inspection process entails, what items you should you have prepared before your inspector arrives and strategies for preparing your staff for interaction with their inspector. Moderated by former ATF deputy assistant directors Harry McCabe and Wally Nelson, you’ll come away with the confidence to put your store in order and pass your next inspection with flying colors.

      Taking place Monday, Jan. 22, the day before the 2018 SHOT Show opens, SHOT Show University is NSSF’s premier learning experience for retailers and range owners, providing business owners of all experience levels ways to improve their businesses. The forum is comprised of four learning tracks: Range, Compliance, Retailer 101 and the Master’s Class. Anyone attending SHOT Show University can take part in the learning tracks of their choice, but the session “Winning the ATF Inspection,” part of the Compliance track, is particularly recommended for firearms inventory managers, in-house data and record keeping managers, new FFLs, those currently going through the FFL licensing process and for recently on-boarded staff members of current FFLs.

      Registration for the 2018 SHOT Show is now open. Buyers and range owners successfully registering to attend the show can then register to participate in SHOT Show University and other events. NSSF Members receive a discount on their registration fee to attend SHOT Show University.

      Sponsorship opportunities are available for SHOT Show University and other SHOT Week events. Contact Chris Tatulli, NSSF Director, Exhibit and Sponsorship Sales, at ctatulli@nssf.org to learn more about our wide variety of sponsorship options.

      View the full SHOT Show University agenda and speaker lineup
      The post Blue-Ribbon ATF Inspections: You Can Win! appeared first on NSSF SHOT Show 2018.
      Sooner or later, as a licensed FFL, you will be inspected by the Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF). It can be a nerve-wracking experience, especially when the audit is your first one, but knowing you have everything in order can keep the sweat from beading your brow.

      The 2018 SHOT Show University session “Winning the ATF Inspection” was created specifically to help ease the pain of ... See more
      See more on line
      Blue-Ribbon ATF Inspections: You Can Win!
    • Integration of man and machine used to be the province of big business. Not anymore. Today’s technology now makes it beneficial for the small and mid-sized manufacturer to streamline and integrate their interfacing processes.

      Our 2018 SHOT Show Retailer Seminar “Integrated Operations and Compliance in the Small to Mid-Sized Manufacturing Sector” will discuss the foundational regulatory concepts in firearms component and finished goods manufacturing. You’ll learn how to select and leverage enterprise resource planning (ERP) to modernize operations and take control of serialized inventory management, while also broadening supply chains with ATF variances and import/export licensing. Understanding and complying with ATF inspections will also be covered, and we’ll host a special discussion on tapping into today’s trending NFA and suppressor markets.

      Integrated Operations and Compliance in the Small to Mid-Sized Manufacturing Sector” will be hosted by Jon Rydberg and Philip Milks.

      Rydberg has held senior executive positions in both consumer and industrial product industries and has worked for two of the largest global management consulting firms. He is currently the CEO of Orchid Advisors, a GunBroker.com partner company, and specializes in the transformation of outdoor sporting goods and firearms industry manufacturing, distribution and retail sectors. In his current capacity, Rydberg has led ERP implementation, regulatory transformation and mergers and acquisitions service delivery for the industry’s largest entities. Approximately 80 percent of firearms sold in the United States are manufactured by Orchid’s consulting, software and education clients. Rydberg has more than two decades of serialized inventory management experience, and he has been involved with large-scale ATF inspections involving 150,000-plus serial numbers and FFLs with staff in excess of 100 employees. A five-time author, Rydberg is an expert in ATF compliance and works closely with NSSF, NASGW, ASA, NRA Business Alliance and three leading firearm law firms.

      Milks is an attorney who has worked for both the National Shooting Sports Foundation (NSSF) and Remington Outdoor Company. While at Remington, Milks served his executive peers as the leader of the company’s corporate compliance function. He played a key role in advising Remington and its subcontract manufacturers in the development of ammunition, suppressors, polymer handguns, modern sporting rifles and imported shotguns. Milks gained relevant legal and regulatory experience by facilitating the acquisition of manufacturing entities, the move of major manufacturing facilities to the southern United States and the implementation of leading ERP systems. He has had numerous professional interactions with national and local ATF leadership while responding to a multitude of high-volume serial number ATF inspections.

      The Retailer Seminar “Integrated Operations and Compliance in the Small to Mid-Sized Manufacturing Sector” takes place the third day of the 2018 SHOT Show, Thursday, Jan. 25, from 2:30-3:30 p.m. Registration for the 2018 SHOT Show is now open, and buyers and range owners successfully registering to attend the show can then register for various Retailer Seminars and other educational events.

      Sponsorship opportunities are available for Retailer Seminars and other SHOT Week events. Contact Chris Tatulli, NSSF Director, Exhibit and Sponsorship Sales, at ctatulli@nssf.org to learn more about our wide variety of sponsorship options.

      See the full lineup of 2018 SHOT Show Retailer Seminars
      The post Integrating Man and Machine — 2018 SHOT Show Retailer Seminar Shows How Technology is a Bonus for All FFLs appeared first on NSSF SHOT Show 2018.
      Integration of man and machine used to be the province of big business. Not anymore. Today’s technology now makes it beneficial for the small and mid-sized manufacturer to streamline and integrate their interfacing processes.

      Our 2018 SHOT Show Retailer Seminar “Integrated Operations and Compliance in the Small to Mid-Sized Manufacturing Sector” will discuss the foundational regulatory concepts in firearms component and finished goods manufacturing. You’ll learn how to select ... See more
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      Integrating Man and Machine — 2018 SHOT Show Retailer Seminar Shows How Technology is a Bonus for All FFLs
    • Get out of the dark ages and give today's recreational shooters the high-tech ranges they want.
      This fall, NSSF published several articles about the amenities and facility upgrades today’s sport and recreational shooters are looking for in their firearms ranges. Bottom line: gone are the days of dark ranges with boring beige paper targets sent back and forth via the tin-can-on-a-string setup. Today’s shooters want more. Much more.

      Whether your range is stuck in the “dark ages” and you’re ready to make improvements, or you’re building a new shooting facility from the ground up, our SHOT Show University session “New Range Technologies” is for you. This session will demonstrate how modern range technologies — everything from highly interactive video target systems, the latest in indoor range filtration, live-fire apps and more — can enhance not just the functionality of your firearms range, but the overall customer experience. That improved customer experience is key because, when it’s a great one, they’ll come back to you time and time again, they’ll stay longer and they’ll tell their friends about their experience. All these things work in combination to increase traffic, drive profits and better the return on investment for the improvements you make to your range.

      Part of SHOT Show University’s Range learning track, “New Range Technologies” will be moderated by Doug VanderWoude, who’s quickly become a perennial favorite speaker at SHOT Show. VanderWoude is a 32-year veteran of the retail firearms industry, having spent 29 of those years behind a gun counter. He personally created a firearms retail store with an indoor shooting range from scratch and was a charter member of the industry’s first performance group. Today he is a member of NSSF’s Range Committee, and he also serves as a firearms retail and range consultant. VanderWoude has worked over the years with multiple firearms companies on nationwide promotions to drive consumers into ranges, and he is currently involved with helping many firearms retailers improve traffic flow inside their stores and increase profitability.

      Taking place Monday, Jan. 22, the day before the 2018 SHOT Show opens, SHOT Show University is NSSF’s premier learning experience for retailers and range owners, providing business owners of all experience levels ways to improve their businesses. The forum is comprised of four learning tracks: Range, Compliance, Retailer 101 and the Master’s Class. Though anyone can attend any learning track, those exploring upgrades or overhauls to existing shooting facilities, as well as those in the process of establishing a new range from scratch, are specifically encouraged to attend the four sessions in the Range learning track.

      Registration for the 2018 SHOT Show is now open. Buyers and range owners successfully registering to attend the show can then register to participate in SHOT Show University and other events. NSSF Members receive a discount on their registration fee to attend SHOT Show University.

      Sponsorship opportunities are available for SHOT Show University and other SHOT Week events. Contact Chris Tatulli, NSSF Director, Exhibit and Sponsorship Sales, at ctatulli@nssf.org to learn more about our wide variety of sponsorship options.

      See the full SHOT Show University agenda and speaker lineup
      The post New Range Technology: The Key to Firearms Range Profits appeared first on NSSF SHOT Show 2018.
      Get out of the dark ages and give today's recreational shooters the high-tech ranges they want.
      This fall, NSSF published several articles about the amenities and facility upgrades today’s sport and recreational shooters are looking for in their firearms ranges. Bottom line: gone are the days of dark ranges with boring beige paper targets sent back and forth via the tin-can-on-a-string setup. Today’s shooters want ... See more
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      New Range Technology: The Key to Firearms Range Profits
    • From its humble beginnings in St. Louis, in 1979, to taking every nook and cranny of the Sands Expo Center in 2017, the SHOT Show is the industry’s signature event, bringing together more than 1,700 exhibitors and 65,000 attendees. Next January, SHOT Show will be celebrating its 40th Anniversary, so we asked a handful of today’s top outdoor writers to pick two exhibitors they know well to tell their SHOT Show stories. Sixth in our “Blast from the Past” series is a visit with Swarovski’s Director of Communications, Dean Capuano, interviewed by Wayne van Zwoll. Enjoy!

      — Chris Dolnack, NSSF Senior VicePresident and Chief Marketing Officer

      Swarovski Optik
      Aerial views of Swarovski's Austrian plant in the town of Absam.

      Forty years is a milestone, but some firms in the shooting industry predate NSSF’s SHOT Show by well over a century! In 1895, Daniel Swarovski started making crystal in the scenic Tyrolean village of Watten. Crystal still generates most of the company’s income. But, in 1948, the Swarovski family added a plant in Absam to make eyeglasses. Within six months, that branch of the business had 150 new hires. The next year it announced the Habicht (ha-beesh, meaning “hawk”) 7×42 binocular. A 4×32 rifle scope came in 1959. Swarovski Optik North America, Ltd., (SONA) took root in 1990.

      “That was just before my first job there,” says Dean Capuano, whose 20 years at SONA includes the last 14 as Director of Communications. “Swarovski was already exhibiting at SHOT. I’ve missed only one show since, when SCI and SHOT events conflicted and we had to staff both.”

      Time changes everything
      Like other long-term SHOT veterans, Capuano can remember when the show was much smaller and “more personal” — before everyone had electronic devices.

      “Meetings were longer then, and those of us who took notes used paper! Digital communication has accelerated the pace of SHOT. We reach out to more people, field more questions, take more orders, present products faster, in greater detail, to a bigger clientele. As the show has grown, we’re able to keep up. Meet more people. Tap into more opportunities.”

      Keeping Pace
      The Swarovski booth has expanded with SHOT Show.

      “We’ve refined it to reflect our commitment to high quality and attention to detail in our products,” says Capuano, “and the pride we take in our Austrian roots.” You’ll find the company in the same place on the SHOT floor every year, because, like many with the history to choose top locations, “Swarovski is where it wants to be. And we want to stay where people expect us. We work hard to ensure visitors can find us easily, and that they leave impressed.”

      Still, the maelstrom of SHOT Show can humble the most meticulous.

      “Early in my SONA career,” says Dean, “we ordered elegant tablecloths featuring the Swarovski hawk. They were made in Rhode Island, but we didn’t see them until we spread them on tables at our SHOT booth. The hawks were backward!” He tells me every booth fixture and accouterment now gets triple-checked before the Show opens.

      Evolving with SHOT Show
      Swarovski’s business has evolved over the last 40 years. Besides establishing SONA, it brought in another Austrian firm almost as old. Kahles dates to 1898, when Karl Robert Kahles assumed control of a small optics shop founded 75 years earlier by Simon Plossl. Karl R. Kahles died suddenly in 1908, but his widow kept the business going until sons Karl and Ernest took charge. In the final days of WWII, the factory was bombed and young Karl killed. His widow, then his son Friedrich, rebuilt the enterprise, which in 1959 became the first to offer multi-coated lenses. In 1974, the Kahles family sold the company to Daniel Swarovski, who made it a branch of Swarovski Optik. In 1989, Kahles, Ltd., became independent. Capuano concedes it’s a complex story. “Swarovski wrote the most recent chapter in January 2017, when it again brought Kahles into its advertising and sales programs.”

      Dean is pleased that NSSF has settled on Las Vegas as the place for SHOT Show. “There are other fine convention sites; some trump Vegas for smaller events. But I can’t think of another city better equipped to host SHOT. No doubt an eastern venue brings people who don’t show up in Nevada. Still, domestic and international sales groups, with retail customers and industry journalists, make a point of attending SHOT in Vegas. We think Swarovski’s global interests are so well served there, we’ve trimmed our participation at IWA in Germany.”

      The Place to Be
      Despite the high annual costs of shipping, assembling and staffing its ever-expanding booth, then tearing it down and shipping it back east, says Dean Capuano, “SHOT is a terrific investment. It affords Swarovski a platform for product introductions, a place for business meetings, a forum for customers and dealers, a way we can keep our finger on the pulse of the industry. We all want to stay abreast of change!”

      Now 45, Dean Capuano is a Rhode Island native. He and his wife and young daughter live close to SONA’s Cranston headquarters. “But I’m on the road a lot, especially early in the year. SHOT Show is one of a series of industry events I routinely attend. Without question, it’s the most important!” Dean still makes time to “field test” Swarovski’s excellent optics in most of the world’s game fields.

      The post SHOT Show 40th Anniversary – Blast from the Past: Swarovski appeared first on NSSF SHOT Show 2018.
      From its humble beginnings in St. Louis, in 1979, to taking every nook and cranny of the Sands Expo Center in 2017, the SHOT Show is the industry’s signature event, bringing together more than 1,700 exhibitors and 65,000 attendees. Next January, SHOT Show will be celebrating its 40th Anniversary, so we asked a handful of today’s top outdoor writers to pick two exhibitors they know well to tell their SHOT Show stories. Sixth in our “Blast from the Past” series is a visit with ... See more
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      SHOT Show 40th Anniversary – Blast from the Past: Swarovski
    • Helping keep our FFLs secure from criminal invasion and prepared for aftermath when one does occur is a top NSSF priority.
      If you’re an FFL, you undoubtedly have questions about your store’s security: How is my FFL at risk for loss such as burglary, theft or robbery? What do I do if my business becomes the victim of a crime? What can I expect from the ATF after a loss? What are other retailers doing to deter and mitigate this threat? How do I start building a security plan? Where can I get some help with a security audit? NSSF’s Operation Secure Store (OSS) has been launched to help the firearms industry answer these questions and more, and we’ll tell you how in our 2018 SHOT Show Retailer Seminar “Operation Secure Store.”

      This special session will be presented by Thomas Chittum and NSSF Security Consultant Team Member Bill Napier.

      Chittum is the Chief of ATF’s Special Operations Division (SOD) and a member of the Senior Executive Service (SES). SOD provides operational, investigative, and emergency support to ATF’s 25 Field Divisions. His previous assignments include Assistant Special Agent in Charge (ASAC) of the Seattle Field Division; Special Agent in Charge of ATF’s Internal Affairs Division; Chief of Staff for the Office of Professional Responsibility and Security Operations (OPRSO); Chief of the Frontline Branch; and Resident Agent in Charge in the Las Vegas Field Office. He also served as a Special Agent in the Louisville and Miami Field Divisions. Chittum holds a bachelor’s degree in Criminal Justice from Marshall University in Huntington, West Virginia, a Master’s degree in Criminal Justice from Eastern Kentucky University, in Richmond, and a law degree from the University of Nevada-Las Vegas. He is an attorney licensed in the states of Virginia, West Virginia and Kentucky.

      Napier has more than 30 years of experience in retail loss prevention, passionately serving others in leadership roles such as site manager, corporate manager and director. Businesses he’s worked with have included small and growing retail chains, as well as a Fortune 1000 company. For more than 18 years, Napier has also been in the retail outdoor arena with responsibility for ATF compliance and firearms-related investigations. He is a guest speaker for groups such as the National Retail Federation (NRF), Retail Industry Leaders Association (RILA), Retail Technology (RETECH), ASIS International and The Loss Prevention Foundation. His byline and name have appeared in various retail-related magazine articles on such topics as emerging security technology, return fraud, physical security and leadership. Additionally, Napier has spent 20 years in municipal law enforcement as a uniformed patrol officer, detective and supervisor, and he has been a state-certified law enforcement instructor. He volunteers as a hunter education instructor in Nebraska, serves on the ASIS Retail Loss Prevention Council where he is a member of its Subject Matter Expert Committee and sits on the board of directors for The Loss Prevention Foundation.

      The Retailer Seminar “Operation Secure Store” takes place the third day of the 2018 SHOT Show, Thursday, Jan. 25, from 1:00-2:00 p.m. Registration for the 2018 SHOT Show is now open, and buyers and range owners successfully registering to attend the show can then register for various Retailer Seminars and other educational events.

      Sponsorship opportunities are available for Retailer Seminars and other SHOT Week events. Contact Chris Tatulli, NSSF Director, Exhibit and Sponsorship Sales, at ctatulli@nssf.org to learn more about our wide variety of sponsorship options.

      See the full lineup of 2018 SHOT Show Retailer Seminars
      The post Operation Secure Store — Sign Up Now for the Most Important Retailer Seminar of 2018 appeared first on NSSF SHOT Show 2018.
      Helping keep our FFLs secure from criminal invasion and prepared for aftermath when one does occur is a top NSSF priority.
      If you’re an FFL, you undoubtedly have questions about your store’s security: How is my FFL at risk for loss such as burglary, theft or robbery? What do I do if my business becomes the victim of a crime? What can I expect from the ATF after a loss? What are other retailers doing to deter and mitigate this threat? How do I start building a security ... See more
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      Operation Secure Store — Sign Up Now for the Most Important Retailer Seminar of 2018
    • “Nobody lives forever” and “You can’t take it with you” are two truisms we hear throughout our lives. But whether it’s in preparation for your final days or simply a much-looked-forward-to retirement, there will come a day when you want to sell your FFL, just as you’ll want to have a strategy in place so that your heirs can complete a successful and profitable sale of your business. Or maybe, as it sometimes happens, someone admires your store or range (or even just the location), they have their own vision for it and they make an offer to buy your property, brand and goodwill out of the blue. Do you know if it’s a fair offer? Do you know what you’re worth?

      You want to be ready for all these scenarios, and you want your business to be as valuable as possible when that time comes to turn over the keys. Our 2018 SHOT Show University session, “Your Exit — How Smart Business Owners are Rapidly Building Organizational Value,” will help you focus on what you need to do to build value in your company and position it to be sold. Gene Marks, one of SHOT Show’s most requested speakers, will take you through the reasons business owners sell, what smart buyers are looking for and the essential tools you’ll need to know in order to value your business like a professional appraiser.

      Marks writes daily for The Washington Post, focusing on issues affecting the business community. He also writes weekly columns for Forbes, Inc. Magazine, Fox Business, The Huffington Post and Entrepreneur.com. Marks frequently appears on FOX Business, FOX News and CNBC, quarterly on MSNBC’s “Your Business” program and monthly on various TV outlets in the Philadelphia area. In addition, Marks has appeared as a guest on numerous radio talk shows such as The Sean Hannity Radio Show and authored dozens of articles for publication. He owns and operates the Marks Group PC, a highly successful 10-person firm that provides technology and consulting services to small and medium-sized businesses.

      Taking place Monday, Jan. 22, the day before the 2018 SHOT Show opens, SHOT Show University is NSSF’s premier learning experience for retailers and range owners, providing business owners of all experience levels ways to improve their businesses. The forum is comprised of four learning tracks: Range, Compliance, Retailer 101 and the Master’s Class. Though anyone can attend any learning track, those established FFL businesses seeking further success are especially encouraged to participate in the Master’s Class track. (Marks will also be presenting the session “Technologies, Trends, Services and Tools Every FFL Needs to Know” as part of the Retailer 101 track.)

      Registration for the 2018 SHOT Show is now open. Buyers and range owners successfully registering to attend the show can then register to participate in SHOT Show University and other events. NSSF Members receive a discount on their registration fee to attend SHOT Show University.

      Sponsorship opportunities are available for SHOT Show University and other SHOT Week events. Contact Chris Tatulli, NSSF Director, Exhibit and Sponsorship Sales, at ctatulli@nssf.org to learn more about our wide variety of sponsorship options.

      See the full SHOT Show University agenda and speaker lineup
      The post Turning Over the Keys: Creating an Exit Strategy for a Profitable Sale of Your FFL appeared first on NSSF SHOT Show 2018.
      “Nobody lives forever” and “You can’t take it with you” are two truisms we hear throughout our lives. But whether it’s in preparation for your final days or simply a much-looked-forward-to retirement, there will come a day when you want to sell your FFL, just as you’ll want to have a strategy in place so that your heirs can complete a successful and profitable sale of your business. Or maybe, as it sometimes happens, someone admires your store or range (or even just the location), ... See more
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      Turning Over the Keys: Creating an Exit Strategy for a Profitable Sale of Your FFL
    • I am pleased to announce that former Congressman Lt. Col. Allen B. West will be delivering the final keynote address of the Executive Management Seminar at the 2018 SHOT Show®. Taking place Monday, Jan. 22, the day before the show opens, this powerful seminar will cover the hottest management techniques and business practices taking place today.

      West will be delivering the presentation “Workforce Development,” a subject in which he is well-versed. After a 22-year military career, West knows well how soldiers are trained to face hidden enemies and adjust to changing landscapes. Today he uses his expertise to teach organizations how to apply the principles of military training to the business world and ensure success in today’s markets.

      A fierce advocate of conservative values, strong education and public service, West is the third of four generations of military servicemen in his family. During his 22-year career in the United States Army, West served in several combat zones and received many honors, including a Bronze Star, three Meritorious Service Medals, three Army Commendation Medals and a Valorous Unit Award. His experience as a Congressman, member of the Small Business and Armed Services Committees and prolific leadership career in the U.S. Army have provided him with a highly valued and respected voice on key issues.

      Registration for the 2018 SHOT Show is now open. Attendees successfully registering to attend the show can then reserve their seat for the Executive Management Seminar and other events. NSSF Members receive a discount on their registration fee.

      Sponsorship opportunities are available for SHOT Show University and other SHOT Week events. Contact Chris Tatulli, NSSF Director, Exhibit and Sponsorship Sales, at ctatulli@nssf.org to learn more about our wide variety of sponsorship options.

      View the full agenda for the 2018 Executive Management Seminar

      The post Lt. Col. Allen B. West to Deliver Keynote Address at SHOT Show appeared first on NSSF SHOT Show 2018.
      I am pleased to announce that former Congressman Lt. Col. Allen B. West will be delivering the final keynote address of the Executive Management Seminar at the 2018 SHOT Show®. Taking place Monday, Jan. 22, the day before the show opens, this powerful seminar will cover the hottest management techniques and business practices taking place today.

      West will be delivering the presentation “Workforce ... See more
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      Lt. Col. Allen B. West to Deliver Keynote Address at SHOT Show